Ports North
Overview
We are seeking aTechnology-Focused Business Analystto support ouremail and cross-channel marketing platforms. The ideal candidate will have hands-on experience withResponsys or Brazeand a deep understanding of data integrations, APIs, and system workflows, paired with knowledge of marketing reporting and customer engagement strategies. This role will act as a bridge between Marketing and Technology, ensuring campaign execution is backed by strong data pipelines, scalable architecture, and accurate reporting. Key Responsibilities
Partner with Marketing, Product, and Engineering teams to gather, document, and translate business needs into detailedtechnical requirementsfor email, push, and cross-channel campaigns. Serve as theplatform SMEfor Responsys or Braze, focusing ontechnical configuration, data flow, and integration pointswith upstream and downstream systems (e.g., CRM, data warehouse, customer profiles, APIs, Digital web/app). Define and managedata schemas, audience segmentation logic, personalization attributes, and campaign automation workflows. Collaborate with data engineering teams to validate inbound/outbound data feeds, ETL processes, and system reliability. Createfunctional and non-functional requirements, process flows, and user storiesthat enable development teams to deliver scalable solutions. Lead and executeUser Acceptance Testing (UAT)for new features, integrations, and campaign workflows to ensure accuracy and compliance. Support campaign performance tracking by enablingdata accessibility for analytics teams, ensuring metrics such as engagement, conversion, and deliverability can be reported accurately. Partner with Marketing stakeholders to alignreporting needswith technical implementation, ensuring business decisions are backed by accurate and timely insights. Ensure all solutions are compliant withdata privacy regulations(GDPR, CCPA, CAN-SPAM) and follow internal security and governance protocols. Partner with Product Management to support roadmap planning, backlog refinement and prioritization of features and enhancements. Provide operational support for day to day campaign execution, troubleshooting issues with data campaign logic, and platform performance. Act as a first line of support for Marketing users, escalating technical issues to Engineering when needed and ensuring timely resolution of defects or incidents. Qualifications
3–6 yearsof experience as a Business Analyst, Systems Analyst, or Technical Analyst in marketing technology or related domains. Hands-on expertise withResponsys and/or Braze, including data integrations, campaign orchestration, and system administration. Strong technical background inAPIs, data pipelines, SQL, relational data models, and ETL processes. Ability to create and managetechnical documentation: requirements, data dictionaries, system diagrams, and process flows. Familiarity withmarketing KPIs(open rates, click-through, conversion, deliverability) and ability to connect technical workflows to business outcomes. Excellent problem-solving and stakeholder management skills with the ability to collaborate across technical and business teams. Experience working inAgile/Scrumdevelopment environments. Airline industry experience is a plus Preferred Skills
Exposure to other marketing automation platforms (e.g., Responsys, Braze, Salesforce Marketing Cloud, Iterable). Understanding ofomni-channel engagement(email, push, SMS, in-app messaging). Knowledge ofBI/reporting tools(e.g., Looker, Tableau, Power BI) to support analytics integration. Familiarity with cloud platforms (Google Cloud Platform, AWS, or Azure).
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We are seeking aTechnology-Focused Business Analystto support ouremail and cross-channel marketing platforms. The ideal candidate will have hands-on experience withResponsys or Brazeand a deep understanding of data integrations, APIs, and system workflows, paired with knowledge of marketing reporting and customer engagement strategies. This role will act as a bridge between Marketing and Technology, ensuring campaign execution is backed by strong data pipelines, scalable architecture, and accurate reporting. Key Responsibilities
Partner with Marketing, Product, and Engineering teams to gather, document, and translate business needs into detailedtechnical requirementsfor email, push, and cross-channel campaigns. Serve as theplatform SMEfor Responsys or Braze, focusing ontechnical configuration, data flow, and integration pointswith upstream and downstream systems (e.g., CRM, data warehouse, customer profiles, APIs, Digital web/app). Define and managedata schemas, audience segmentation logic, personalization attributes, and campaign automation workflows. Collaborate with data engineering teams to validate inbound/outbound data feeds, ETL processes, and system reliability. Createfunctional and non-functional requirements, process flows, and user storiesthat enable development teams to deliver scalable solutions. Lead and executeUser Acceptance Testing (UAT)for new features, integrations, and campaign workflows to ensure accuracy and compliance. Support campaign performance tracking by enablingdata accessibility for analytics teams, ensuring metrics such as engagement, conversion, and deliverability can be reported accurately. Partner with Marketing stakeholders to alignreporting needswith technical implementation, ensuring business decisions are backed by accurate and timely insights. Ensure all solutions are compliant withdata privacy regulations(GDPR, CCPA, CAN-SPAM) and follow internal security and governance protocols. Partner with Product Management to support roadmap planning, backlog refinement and prioritization of features and enhancements. Provide operational support for day to day campaign execution, troubleshooting issues with data campaign logic, and platform performance. Act as a first line of support for Marketing users, escalating technical issues to Engineering when needed and ensuring timely resolution of defects or incidents. Qualifications
3–6 yearsof experience as a Business Analyst, Systems Analyst, or Technical Analyst in marketing technology or related domains. Hands-on expertise withResponsys and/or Braze, including data integrations, campaign orchestration, and system administration. Strong technical background inAPIs, data pipelines, SQL, relational data models, and ETL processes. Ability to create and managetechnical documentation: requirements, data dictionaries, system diagrams, and process flows. Familiarity withmarketing KPIs(open rates, click-through, conversion, deliverability) and ability to connect technical workflows to business outcomes. Excellent problem-solving and stakeholder management skills with the ability to collaborate across technical and business teams. Experience working inAgile/Scrumdevelopment environments. Airline industry experience is a plus Preferred Skills
Exposure to other marketing automation platforms (e.g., Responsys, Braze, Salesforce Marketing Cloud, Iterable). Understanding ofomni-channel engagement(email, push, SMS, in-app messaging). Knowledge ofBI/reporting tools(e.g., Looker, Tableau, Power BI) to support analytics integration. Familiarity with cloud platforms (Google Cloud Platform, AWS, or Azure).
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