MyEyeDr.
Senior Braze Developer
About the Role
We are seeking a Senior Braze Developer to lead the technical development and optimization of omnichannel marketing and patient engagement campaigns. This hands‑on engineering role focuses on designing, building, testing, and optimizing Braze marketing automation journeys, integrating a modern digital ecosystem that includes a CDP, Twilio, data analytics, patient scheduling, and content platforms.
Responsibilities
Develop, deploy, and maintain Braze canvases, email campaigns, push, in‑app messages, and SMS journeys (Twilio).
Create dynamic Liquid logic, personalization tokens, custom attributes, segments, and triggers to drive highly personalized communications.
Build HTML5/CSS‑compliant, responsive templates; handle cross‑channel creative execution.
Manage A/B tests, multivariate testing, holdout groups, and performance monitoring; interpret results to improve KPIs.
Collaborate with Data, Product, CRM, and Marketing teams to translate business goals into Braze implementations.
Create and manage Braze APIs, webhooks, data extensions, segment logic, and external integrations such as CDPs and mobile apps.
Oversee data schema design, ingestion, and campaign data pipelines for clean and secure integrations.
Contribute to platform migration projects, architecture decisions, and feature expansions within Braze and the wider Martech stack.
Support accessibility, deliverability, and compliance best practices.
Troubleshoot segmentation logic, audience targeting, campaign performance, and message delivery issues.
Maintain accurate documentation and collaborate using tools such as Jira, Confluence, Git, and PPM platforms.
Qualifications
Bachelor’s degree in Computer Science, Marketing Technology, or an equivalent combination of education, skills, and experience.
Braze certification(s) preferred.
Proven experience using Liquid, Braze APIs, custom events, Braze Currents, and campaign automation features.
Strong SQL skills; experience handling large datasets and custom segmentation logic.
Ability to create and troubleshoot HTML/CSS responsive email templates and messaging formats.
Experience with cross‑channel strategy including SMS (Twilio), in‑app, push notifications, and print.
Familiarity with CDPs and their use in campaign orchestration.
Solid understanding of data modeling, user identity management, and preference centers.
Proficient with Jira, Confluence, GitHub, CI/CD, and workflow documentation.
Exposure to marketing technologies such as Facebook Ads, Sprout Social, Yext, Inkit, Braze Currents, and CMS platforms like Acquia, Drupal, or Sitecore.
Knowledge of CRM ecosystems such as Salesforce, Adobe, Iterable, or Braze partner integrations.
Understanding of HIPAA compliance, security best practices, and consent‑driven communication.
Highly collaborative and detail‑oriented with the ability to multitask in a fast‑paced environment.
Data‑driven mindset with a passion for patient engagement and conversion uplift through experimentation.
Comfortable working across global teams in hybrid or remote environments.
Strong verbal and written communication skills, capable of translating complex technical topics for non‑technical stakeholders.
Eager to innovate, test, learn, and continuously optimize.
Benefits
Career development and training opportunities.
Comprehensive benefits package including medical and dental coverage, tax‑free savings plans, life insurance, and more.
Vision coverage and associate discounts on our products.
401(k) with competitive company match.
Accrued PTO and paid holidays from day one.
Introduction | MyEyeDr. MyEyeDr. is a high‑growth, premier healthcare company specializing in a total vision‑care concept and a unique retail experience. Our trusted community doctors and knowledgeable teams focus on helping patients live their best lives by delivering an exceptional, personalized experience to each patient. We make healthcare accessible by welcoming all insurance and offering a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance to build a professional career with an organization whose values drive action, prioritize the care of our associates and patients, and foster a collaborative, inclusive environment. If you are inspired by a career focused on helping others and providing quality care while continuously growing professionally, we encourage you to apply.
Equal Opportunity Employer Statement MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender, sexual orientation, gender identity, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
Position Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Engineering and Information Technology Industry: Hospitals and Health Care
#J-18808-Ljbffr
Responsibilities
Develop, deploy, and maintain Braze canvases, email campaigns, push, in‑app messages, and SMS journeys (Twilio).
Create dynamic Liquid logic, personalization tokens, custom attributes, segments, and triggers to drive highly personalized communications.
Build HTML5/CSS‑compliant, responsive templates; handle cross‑channel creative execution.
Manage A/B tests, multivariate testing, holdout groups, and performance monitoring; interpret results to improve KPIs.
Collaborate with Data, Product, CRM, and Marketing teams to translate business goals into Braze implementations.
Create and manage Braze APIs, webhooks, data extensions, segment logic, and external integrations such as CDPs and mobile apps.
Oversee data schema design, ingestion, and campaign data pipelines for clean and secure integrations.
Contribute to platform migration projects, architecture decisions, and feature expansions within Braze and the wider Martech stack.
Support accessibility, deliverability, and compliance best practices.
Troubleshoot segmentation logic, audience targeting, campaign performance, and message delivery issues.
Maintain accurate documentation and collaborate using tools such as Jira, Confluence, Git, and PPM platforms.
Qualifications
Bachelor’s degree in Computer Science, Marketing Technology, or an equivalent combination of education, skills, and experience.
Braze certification(s) preferred.
Proven experience using Liquid, Braze APIs, custom events, Braze Currents, and campaign automation features.
Strong SQL skills; experience handling large datasets and custom segmentation logic.
Ability to create and troubleshoot HTML/CSS responsive email templates and messaging formats.
Experience with cross‑channel strategy including SMS (Twilio), in‑app, push notifications, and print.
Familiarity with CDPs and their use in campaign orchestration.
Solid understanding of data modeling, user identity management, and preference centers.
Proficient with Jira, Confluence, GitHub, CI/CD, and workflow documentation.
Exposure to marketing technologies such as Facebook Ads, Sprout Social, Yext, Inkit, Braze Currents, and CMS platforms like Acquia, Drupal, or Sitecore.
Knowledge of CRM ecosystems such as Salesforce, Adobe, Iterable, or Braze partner integrations.
Understanding of HIPAA compliance, security best practices, and consent‑driven communication.
Highly collaborative and detail‑oriented with the ability to multitask in a fast‑paced environment.
Data‑driven mindset with a passion for patient engagement and conversion uplift through experimentation.
Comfortable working across global teams in hybrid or remote environments.
Strong verbal and written communication skills, capable of translating complex technical topics for non‑technical stakeholders.
Eager to innovate, test, learn, and continuously optimize.
Benefits
Career development and training opportunities.
Comprehensive benefits package including medical and dental coverage, tax‑free savings plans, life insurance, and more.
Vision coverage and associate discounts on our products.
401(k) with competitive company match.
Accrued PTO and paid holidays from day one.
Introduction | MyEyeDr. MyEyeDr. is a high‑growth, premier healthcare company specializing in a total vision‑care concept and a unique retail experience. Our trusted community doctors and knowledgeable teams focus on helping patients live their best lives by delivering an exceptional, personalized experience to each patient. We make healthcare accessible by welcoming all insurance and offering a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance to build a professional career with an organization whose values drive action, prioritize the care of our associates and patients, and foster a collaborative, inclusive environment. If you are inspired by a career focused on helping others and providing quality care while continuously growing professionally, we encourage you to apply.
Equal Opportunity Employer Statement MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender, sexual orientation, gender identity, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
Position Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Engineering and Information Technology Industry: Hospitals and Health Care
#J-18808-Ljbffr