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the Bullard Co.

Regional Sales Manager- ER

the Bullard Co., Nashville, Tennessee, United States

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Overview At Bullard, we don’t create just products. We create life-saving solutions and experiences that turn customers into raving fans. Be part of a team that dreams up what’s next and does everything necessary to make it happen. Bring your passion, dedication and focus to help shape the future of Personal Protective Equipment!

We question the norm. Collaborate and learn from each other. Innovate based on end user customer insights and are not afraid to do differently. We deliver value to our end user and distributor customers. Our vision is to advance human safety to enable long, healthy, productive lives through innovative solutions.

To be considered for this position, we are asking that you have Emergency Responder customer sales experience with either a distributor or manufacturer.

The Regional Sales Manager – Emergency Responder, will be responsible for increasing sales volumes through existing distribution and selecting and training the best distributors in various customer segments to drive and support Bullard’s business.

The territory will include Alabama, Kentucky, Mississippi, Ohio, Tennessee, West Virginia.

The ideal candidate must provide territory vision and identify areas for expansion to build on the current success at Bullard and drive continued growth. It is critical that this person have the intellectual horsepower and dynamic work ethic that defines the core of Bullard’s Sales Team.

This role will be responsible for developing strategic and tactical plans to achieve agreed-upon sales goals. The Regional Sales Manager will have ultimate responsibility for a flexible, yet disciplined and professional team of channel partners focused on revenue growth and a solution selling approach. The position requires that the successful candidate keep his or her finger on the pulse of rapidly evolving markets. At the same time, the Regional Sales Manager is expected to demonstrate collaborative, solutions-oriented leadership by working closely with all disciplines including marketing, engineering, and operations.

Essential Functions

Overall objective is to drive sales of Bullard’s products to end-user customers, through distributors

Assess, build, and develop distributor capability, ready to scale in support of Bullard’s strategic growth plan

Lead distributors to drive and sell Bullard products within the assigned region

Apply both tactical and strategic go to market models aimed at growing the end-user customer base both in the short and long terms to drive higher revenues, customer growth and customer retention

Develop territory plans and quota assignment for assigned regional areas

Work with the team to develop, build, and track a pipeline of sales opportunities and leads to closure

Accurately forecast monthly, quarterly, and annual sales achievement for the region

Ensure that distributors are focused on selling based on value to customer, features, and function

Represent Bullard at end-user customer forums and distributor events to gain new business and increase sales

Achieve Sales revenue targets for the region with re-evaluation of the market and prospects as needed

Manages customer satisfaction and ensures distributors are responsive to customer needs while providing additional support on customer critical escalations

Accountable for developing accurate three-year, one year and quarterly plans to drive cross functional team to make business decisions

Develop, acquire, and retain new and existing distributors to support increase market share within the region

Ability to lift and carry 50 pounds of product/literature for customer demonstrations and/or trade show set-up

Ability to stand/sit for long periods of time to accommodate product demonstrations and trade shows.

Education/Training

BA/BS degree in Marketing, Business or equivalent degree from an accredited four-year College or university

MBA or master’s degree Preferred

Required Qualifications

Strong background in Industrial Sales, with at least 5 years’ demonstrated growth in a region selling direct to end-users and through channel sales partners (i.e. distributors) in the industrial market.

Proven persuasive selling and training techniques that enable the end-users and channel partners to understand the product and brand value

Proven and repeatable sales life cycle approach with ability to identify leads and close sales in new and existing markets

Demonstrated expertise in creating and communicating accurate regional forecast and growth plans to cross function teams to drive strategy and deliver on outcomes

Preferred Qualifications

Proven ability to drive results using a customer relationship management software such as Salesforce to manage and track prospect and leads and perform analysis to drive sales goals for the region

Successful demonstration of tracking and achieving key sales metrics such as sales achievement to plan, deal size, sales cycle time and lead closure for a region

For assistance with an application, please feel free to reach out to us directly.

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