Yardbird Group
Event Sales Manager – Yardbird Group
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Event Sales Manager
role at
Yardbird Group
The Event Sales Manager is responsible for planning, selling, and executing all private dining and large party events. This role plays a critical part in driving revenue through proactive and reactive sales efforts, including local marketing, direct outreach, and relationship-building strategies. The position reports to the Director of Group Sales & Catering and works closely with the General Manager and Executive Chef to ensure that each event reflects our brand values and exceeds guest expectations.
Key Attributes & Qualifications
Highly motivated self-starter with a proactive mindset
Natural leader who models our brand culture and values
Team-oriented with a strong focus on guest satisfaction
Passionate about hospitality and building meaningful client relationships
Confident and skilled in sales techniques and negotiations
Excellent interpersonal, verbal, and written communication skills
Strong organizational and time management abilities
Detail-oriented with the ability to manage multiple projects simultaneously
Goal-driven with proven ability to meet or exceed sales targets
Reliable transportation required
Bilingual (preferred but not required)
Core Responsibilities
Proactively solicit, negotiate, and confirm group and private dining business to meet or surpass sales goals
Manage all incoming inquiries via phone, email, and website within a 48-hour response time
Prepare proposals, issue contracts, and coordinate billing and event logistics including food and beverage arrangements
Cultivate existing client relationships while also actively prospecting new business opportunities
Serve as a brand ambassador at industry and community events
Communicate effectively across all departments to ensure seamless event execution
Build and maintain a consistent pipeline of leads and bookings
Prepare and present floor plans, customized menus, and detailed event outlines to clients
Create and update Banquet Event Orders (BEOs) in collaboration with front- and back-of-house teams
Coordinate staffing needs and ensure alignment with event schedules
Work closely with the GM, Executive Chef, Sommelier, and Bar Manager to review and confirm all food and beverage selections
Oversee on-site and off-site event execution, including managing logistics, delegating responsibilities, and ensuring guest satisfaction
Handle all aspects of the booking process including negotiations, contracts, deposits, payments, and post-event reconciliations
Conduct timely follow-ups with clients, including thank-you notes and resolving any feedback
Review monthly sales performance with the Director of Group Sales & Catering and align efforts to meet defined revenue goals
Act as liaison between the restaurant and the corporate marketing team, ensuring timely communication of promotions, holidays, and specials to relevant contacts (concierges, planners, etc.)
Assist with menu updates and printing as needed
Education & Experience Requirements
Minimum of 2 years’ experience in restaurant group sales or a comparable hospitality sales role
Proven ability to negotiate pricing within company guidelines
Proficiency in Microsoft Office Suite, especially Outlook and Excel
Experience with Tripleseat and OpenTable is a strong plus
Compensation: Base salary + commissions + benefits package.
Referrals increase your chances of interviewing at Yardbird Group by 2x.
#J-18808-Ljbffr
Event Sales Manager
role at
Yardbird Group
The Event Sales Manager is responsible for planning, selling, and executing all private dining and large party events. This role plays a critical part in driving revenue through proactive and reactive sales efforts, including local marketing, direct outreach, and relationship-building strategies. The position reports to the Director of Group Sales & Catering and works closely with the General Manager and Executive Chef to ensure that each event reflects our brand values and exceeds guest expectations.
Key Attributes & Qualifications
Highly motivated self-starter with a proactive mindset
Natural leader who models our brand culture and values
Team-oriented with a strong focus on guest satisfaction
Passionate about hospitality and building meaningful client relationships
Confident and skilled in sales techniques and negotiations
Excellent interpersonal, verbal, and written communication skills
Strong organizational and time management abilities
Detail-oriented with the ability to manage multiple projects simultaneously
Goal-driven with proven ability to meet or exceed sales targets
Reliable transportation required
Bilingual (preferred but not required)
Core Responsibilities
Proactively solicit, negotiate, and confirm group and private dining business to meet or surpass sales goals
Manage all incoming inquiries via phone, email, and website within a 48-hour response time
Prepare proposals, issue contracts, and coordinate billing and event logistics including food and beverage arrangements
Cultivate existing client relationships while also actively prospecting new business opportunities
Serve as a brand ambassador at industry and community events
Communicate effectively across all departments to ensure seamless event execution
Build and maintain a consistent pipeline of leads and bookings
Prepare and present floor plans, customized menus, and detailed event outlines to clients
Create and update Banquet Event Orders (BEOs) in collaboration with front- and back-of-house teams
Coordinate staffing needs and ensure alignment with event schedules
Work closely with the GM, Executive Chef, Sommelier, and Bar Manager to review and confirm all food and beverage selections
Oversee on-site and off-site event execution, including managing logistics, delegating responsibilities, and ensuring guest satisfaction
Handle all aspects of the booking process including negotiations, contracts, deposits, payments, and post-event reconciliations
Conduct timely follow-ups with clients, including thank-you notes and resolving any feedback
Review monthly sales performance with the Director of Group Sales & Catering and align efforts to meet defined revenue goals
Act as liaison between the restaurant and the corporate marketing team, ensuring timely communication of promotions, holidays, and specials to relevant contacts (concierges, planners, etc.)
Assist with menu updates and printing as needed
Education & Experience Requirements
Minimum of 2 years’ experience in restaurant group sales or a comparable hospitality sales role
Proven ability to negotiate pricing within company guidelines
Proficiency in Microsoft Office Suite, especially Outlook and Excel
Experience with Tripleseat and OpenTable is a strong plus
Compensation: Base salary + commissions + benefits package.
Referrals increase your chances of interviewing at Yardbird Group by 2x.
#J-18808-Ljbffr