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AT&T

Lead Digital Customer Growth - B2B

AT&T, Dallas, Texas, United States, 75215

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Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Work Location: Dallas, TX

Overview Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

Key Roles and Responsibilities

Understanding B2B digital strategy and CMS management

to identify dependencies and business needs that drive roadmaps and prioritization. Collaborate closely with Go-To-Market (GTM) peers on optimization projects and gather detailed requirements to ensure alignment. Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases. Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts. Consult with Business Analysts to align macro-level digital strategies with broader Enterprise initiatives.

Digital Strategy and eCommerce Coordination:

Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms. Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships. Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer engagement, while supporting overall business growth.

Customer Journey and Experience Management:

Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times. Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives.

Technology and Innovation:

Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning. Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward. Focus on key trends and growth drivers such as personalization and scalable AI use cases. Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.

Education/Experience Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Compensation Our

Lead Digital Customer Growth

earns between $143,800 - $215,800 USD Annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Benefits

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories

AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Weekly Hours: 40

Time Type: Regular

Location: Dallas, Texas

Salary Range: $143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

AT&T is a fair chance employer and does not initiate a background check until an offer is made.

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