AT&T
Job Description
Work Locations: Dallas, TX Overview
Join AT&T and reimagine the communications and technologies that connect the world. The Business Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. Position Summary
The Lead Digital Customer Growth (FirstNet) will support the end-to-end digital experience strategy to engage and grow the FirstNet user base. This role will focus on optimizing digital touchpoints to deliver a seamless, mission‑critical customer journey that supports the unique needs of public safety professionals. The ideal candidate is a strategic digital growth leader with an understanding of digital marketing, user experience, and data‑driven growth strategies in complex, high‑stakes environments. AT&T FirstNet is the nationwide public safety broadband network dedicated to America’s first responders and the extended public safety community. Key Roles and Responsibilities
Develop and support a comprehensive digital growth strategy for the FirstNet digital ecosystem, including web, mobile, and app platforms. Support the end‑to‑end digital customer journey for FirstNet, ensuring it meets the unique requirements of public safety users. Lead cross‑functional collaboration across marketing, product, technology, and customer experience teams to drive digital initiatives that increase adoption, engagement, and retention. Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts. Support digital content strategy, UX/UI enhancements, and digital marketing integrations tailored to the FirstNet audience. Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases. Champion a customer‑centric approach with a focus on mission‑critical reliability and accessibility. Monitor key performance indicators (KPIs) related to digital growth, user engagement, and conversion metrics, adjusting strategies to meet evolving goals. Education Preferred
Bachelor’s degree in marketing, Business, Digital Media, or related field (Master’s preferred). Experience
5+ years of experience in digital growth strategy, digital marketing, or related roles with demonstrated success in driving user acquisition and engagement. Experience working in complex digital ecosystems with multiple platforms and stakeholder groups. Strong analytical skills with proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics). Proven leadership skills with ability to lead cross‑functional teams and manage through ambiguity. Excellent communication skills, able to convey complex ideas to technical and non‑technical audiences. Supervisor
No Compensation
Lead Digital Customer Growth (FirstNet) earn between $143,800 - $215,800 USD Annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Benefits
Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet and AT&T phone Additional Information
Ready to close the deal on a career with AT&T? Apply today. Weekly Hours
40 Time Type
Regular Location
Dallas, Texas Salary Range
$143,800.00 - $215,800.00 AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws. It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
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Work Locations: Dallas, TX Overview
Join AT&T and reimagine the communications and technologies that connect the world. The Business Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. Position Summary
The Lead Digital Customer Growth (FirstNet) will support the end-to-end digital experience strategy to engage and grow the FirstNet user base. This role will focus on optimizing digital touchpoints to deliver a seamless, mission‑critical customer journey that supports the unique needs of public safety professionals. The ideal candidate is a strategic digital growth leader with an understanding of digital marketing, user experience, and data‑driven growth strategies in complex, high‑stakes environments. AT&T FirstNet is the nationwide public safety broadband network dedicated to America’s first responders and the extended public safety community. Key Roles and Responsibilities
Develop and support a comprehensive digital growth strategy for the FirstNet digital ecosystem, including web, mobile, and app platforms. Support the end‑to‑end digital customer journey for FirstNet, ensuring it meets the unique requirements of public safety users. Lead cross‑functional collaboration across marketing, product, technology, and customer experience teams to drive digital initiatives that increase adoption, engagement, and retention. Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts. Support digital content strategy, UX/UI enhancements, and digital marketing integrations tailored to the FirstNet audience. Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases. Champion a customer‑centric approach with a focus on mission‑critical reliability and accessibility. Monitor key performance indicators (KPIs) related to digital growth, user engagement, and conversion metrics, adjusting strategies to meet evolving goals. Education Preferred
Bachelor’s degree in marketing, Business, Digital Media, or related field (Master’s preferred). Experience
5+ years of experience in digital growth strategy, digital marketing, or related roles with demonstrated success in driving user acquisition and engagement. Experience working in complex digital ecosystems with multiple platforms and stakeholder groups. Strong analytical skills with proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics). Proven leadership skills with ability to lead cross‑functional teams and manage through ambiguity. Excellent communication skills, able to convey complex ideas to technical and non‑technical audiences. Supervisor
No Compensation
Lead Digital Customer Growth (FirstNet) earn between $143,800 - $215,800 USD Annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Benefits
Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet and AT&T phone Additional Information
Ready to close the deal on a career with AT&T? Apply today. Weekly Hours
40 Time Type
Regular Location
Dallas, Texas Salary Range
$143,800.00 - $215,800.00 AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws. It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
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