Ball and Buck
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Marketing Director
role at
Ball and Buck
Ball and Buck is a sporting lifestyle brand and outfitter dedicated to creating the world's highest quality apparel and accessories. Our commitment to exceptional craftsmanship and premium materials ensures our products meet the highest standards of quality. With a focus on timeless designs and durable functionality, we aim to provide our customers with the best apparel and accessories for their sporting lifestyle.
Role Description Ball and Buck is seeking a Marketing Director to own our holistic marketing calendar and turn it into measurable growth across eCommerce, retail, events, and wholesale. This role is equal parts strategist, project manager, and doer—aligning product launches and inventory with compelling storytelling, high-quality creative, and disciplined performance marketing. The ideal candidate knows the hunt/fish and adjacent outdoor categories, brings a strong network for partnerships and PR, and can build community through ambassadors and conservation organization relationships.
Core Ownership: The Marketing Calendar ·Own and maintain the master, running marketing calendar as the single source of truth for all customer communications.
·Orchestrate timing across channels: social, email, website, catalogs/print, in-store, and mailers.
·Seasonal & Product Alignment: Map communications to hunting/fishing seasons, seasonal retail moments, product launch schedules, and inventory/sell-through goals.
·Messaging Strategy: Define message architecture so every touchpoint is clear, consistent, and on-brand.
·Cross-functional cadence: Run weekly (or more frequent) marketing calendar reviews with Product, Inventory/Ops, and Performance Marketing.
RESPONSIBILITIES ·Manage homepage refreshes by season, product priority, and promotion.
·Create and maintain product and collection pages to reflect current priorities.
·Curate and update brand storytelling pages; enforce visual consistency (style, color, size standards).
·Manage collection organization and seasonal assortment shifts.
Content & Asset Management ·Maintain a centralized, organized and well-tagged content library (e.g., Dropbox) for photo/video/UGC.
·Drive content capture: stills, video, ambassador/UGC; ensure assets feed email, blog, social, and PDPs.
·Build and manage an editorial/posting calendar aligned to the master marketing calendar.
Email Marketing ·Plan and launch campaigns that ladder into current promotions, product stories, and seasonal hooks.
·Ensure subject lines, creative, and landing experiences are cohesive and conversion-focused.
·Own automated flows and keep them updated.
Social Media ·Manage day-to-day social programming (short-form video, posts, stories) with a clear cadence.
·Translate campaign priorities into native, platform-right storytelling and community engagement.
·Track performance and iterate quickly on formats that drive reach and revenue.
Event & Trade Show Management ·Plan, book, and manage in-store events, wholesale partner events, trade shows, and pop-ups.
·Coordinate pre-/during-/post-event marketing, collateral, staffing needs, and recap reporting.
Performance Marketing Oversight ·Manage and coordinate with the Performance Marketing Manager to align ads with inventory and product availability.
·Approve ad copy/creative/targeting and weekly budgets; protect ROAS and contribution margin.
·Translate calendar priorities into clear acquisition and retargeting plans by channel.
Market Expertise, Lead Gen & Partnerships ·Leverage deep hunt/fish market knowledge and a strong rolodex to build strategic partnerships (content, marketing, sales)
·Run high-quality lead-gen giveaways and list-growth initiatives with strong brand fits and compliance.
Product Marketing (GTM) ·Partner with Product on go-to-market: positioning, key messages, creative briefs, seeding lists, timelines, and launch playbooks.
·Manage product seeding to collaborators/PR and ensure coordinated content drops.
PR & Conservation Partnerships ·Build and maintain PR relationships; plan press moments and micro-events that drive coverage.
·Use conservation organization partnerships to open sales channels, increase awareness, and—where appropriate—unlock tax advantages while staying brand-authentic.
Analytics, Process & Ops ·Define channel-level goals; track and report weekly on performance vs. targets.
·Standardize briefs, timelines, and QA checklists for smooth execution.
·Maintain brand guidelines across all touch points.
What Success Looks Liks ·Growth in email list and owned reach; improved flow and campaign conversion rates.
·Sell-through of priority SKUs tied to seasonal launches and calendarized campaigns.
·Healthy ROAS / MER and profitable revenue growth across paid channels.
·Increases in site conversion rate, AOV, and repeat purchase rate.
·Consistent ambassador content output (12 stories/month across the team) reused across channels.
·Successful event attendance, lead capture, and wholesale or retail outcomes.
·Earned media and partner collaborations that drive qualified traffic and authority.
Qualifications ·6–10+ years in multi-channel brand marketing (eCommerce + retail); outdoor/hunt/fish experience strongly preferred.
·Proven ownership of a master marketing calendar translating into cross-channel results.
·Hands‑on competence with Shopify, ESPs (e.g., Klaviyo), ad platforms (Meta/Google), and project tools (Slack/Monday.com).
·Strong creative eye (brief writing, asset direction; basic edits in Adobe are a plus).
·Excellent planning, communication, and vendor/partner management skills.
·Comfort working lean, prioritizing for ROI, and moving fast without sacrificing brand quality.
·Strategic, highly organized operator who sweats the details.
·Storyteller who respects the customer and knows the category.
·Collaborative leader who elevates performance marketing, creative, and ops.
·Data‑driven decision‑maker with a test‑and‑learn mindset.
Seniority level
Director
Employment type
Other
Job function
Marketing and Sales
Retail Apparel and Fashion
#J-18808-Ljbffr
Marketing Director
role at
Ball and Buck
Ball and Buck is a sporting lifestyle brand and outfitter dedicated to creating the world's highest quality apparel and accessories. Our commitment to exceptional craftsmanship and premium materials ensures our products meet the highest standards of quality. With a focus on timeless designs and durable functionality, we aim to provide our customers with the best apparel and accessories for their sporting lifestyle.
Role Description Ball and Buck is seeking a Marketing Director to own our holistic marketing calendar and turn it into measurable growth across eCommerce, retail, events, and wholesale. This role is equal parts strategist, project manager, and doer—aligning product launches and inventory with compelling storytelling, high-quality creative, and disciplined performance marketing. The ideal candidate knows the hunt/fish and adjacent outdoor categories, brings a strong network for partnerships and PR, and can build community through ambassadors and conservation organization relationships.
Core Ownership: The Marketing Calendar ·Own and maintain the master, running marketing calendar as the single source of truth for all customer communications.
·Orchestrate timing across channels: social, email, website, catalogs/print, in-store, and mailers.
·Seasonal & Product Alignment: Map communications to hunting/fishing seasons, seasonal retail moments, product launch schedules, and inventory/sell-through goals.
·Messaging Strategy: Define message architecture so every touchpoint is clear, consistent, and on-brand.
·Cross-functional cadence: Run weekly (or more frequent) marketing calendar reviews with Product, Inventory/Ops, and Performance Marketing.
RESPONSIBILITIES ·Manage homepage refreshes by season, product priority, and promotion.
·Create and maintain product and collection pages to reflect current priorities.
·Curate and update brand storytelling pages; enforce visual consistency (style, color, size standards).
·Manage collection organization and seasonal assortment shifts.
Content & Asset Management ·Maintain a centralized, organized and well-tagged content library (e.g., Dropbox) for photo/video/UGC.
·Drive content capture: stills, video, ambassador/UGC; ensure assets feed email, blog, social, and PDPs.
·Build and manage an editorial/posting calendar aligned to the master marketing calendar.
Email Marketing ·Plan and launch campaigns that ladder into current promotions, product stories, and seasonal hooks.
·Ensure subject lines, creative, and landing experiences are cohesive and conversion-focused.
·Own automated flows and keep them updated.
Social Media ·Manage day-to-day social programming (short-form video, posts, stories) with a clear cadence.
·Translate campaign priorities into native, platform-right storytelling and community engagement.
·Track performance and iterate quickly on formats that drive reach and revenue.
Event & Trade Show Management ·Plan, book, and manage in-store events, wholesale partner events, trade shows, and pop-ups.
·Coordinate pre-/during-/post-event marketing, collateral, staffing needs, and recap reporting.
Performance Marketing Oversight ·Manage and coordinate with the Performance Marketing Manager to align ads with inventory and product availability.
·Approve ad copy/creative/targeting and weekly budgets; protect ROAS and contribution margin.
·Translate calendar priorities into clear acquisition and retargeting plans by channel.
Market Expertise, Lead Gen & Partnerships ·Leverage deep hunt/fish market knowledge and a strong rolodex to build strategic partnerships (content, marketing, sales)
·Run high-quality lead-gen giveaways and list-growth initiatives with strong brand fits and compliance.
Product Marketing (GTM) ·Partner with Product on go-to-market: positioning, key messages, creative briefs, seeding lists, timelines, and launch playbooks.
·Manage product seeding to collaborators/PR and ensure coordinated content drops.
PR & Conservation Partnerships ·Build and maintain PR relationships; plan press moments and micro-events that drive coverage.
·Use conservation organization partnerships to open sales channels, increase awareness, and—where appropriate—unlock tax advantages while staying brand-authentic.
Analytics, Process & Ops ·Define channel-level goals; track and report weekly on performance vs. targets.
·Standardize briefs, timelines, and QA checklists for smooth execution.
·Maintain brand guidelines across all touch points.
What Success Looks Liks ·Growth in email list and owned reach; improved flow and campaign conversion rates.
·Sell-through of priority SKUs tied to seasonal launches and calendarized campaigns.
·Healthy ROAS / MER and profitable revenue growth across paid channels.
·Increases in site conversion rate, AOV, and repeat purchase rate.
·Consistent ambassador content output (12 stories/month across the team) reused across channels.
·Successful event attendance, lead capture, and wholesale or retail outcomes.
·Earned media and partner collaborations that drive qualified traffic and authority.
Qualifications ·6–10+ years in multi-channel brand marketing (eCommerce + retail); outdoor/hunt/fish experience strongly preferred.
·Proven ownership of a master marketing calendar translating into cross-channel results.
·Hands‑on competence with Shopify, ESPs (e.g., Klaviyo), ad platforms (Meta/Google), and project tools (Slack/Monday.com).
·Strong creative eye (brief writing, asset direction; basic edits in Adobe are a plus).
·Excellent planning, communication, and vendor/partner management skills.
·Comfort working lean, prioritizing for ROI, and moving fast without sacrificing brand quality.
·Strategic, highly organized operator who sweats the details.
·Storyteller who respects the customer and knows the category.
·Collaborative leader who elevates performance marketing, creative, and ops.
·Data‑driven decision‑maker with a test‑and‑learn mindset.
Seniority level
Director
Employment type
Other
Job function
Marketing and Sales
Retail Apparel and Fashion
#J-18808-Ljbffr