Typhur
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This range is provided by Typhur. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $18,000.00/yr - $230,000.00/yr
Direct message the job poster from Typhur
Functions:
Marketing, Growth, E‑commerce, Communications
Industries:
Consumer Electronics · Kitchen Appliances · Lifestyle
About Typhur
Typhur is redefining precision cooking with AI-driven, beautifully designed kitchen appliances. Our portfolio (e.g., Sync Air Fryer, Sync Oven, ThermoProbe) combines advanced sensing, computer vision, and a premium user experience. We’re scaling our U.S. direct‑to‑consumer business and brand presence, and we’re hiring a VP to lead DTC revenue and brand marketing end‑to‑end.
The Role
As
VP, DTC & Brand Marketing , you will own Typhur’s U.S. DTC
P&L
and build a world‑class, design‑forward brand. You’ll lead a multidisciplinary team (performance, brand, PR/comms, influencer, content, CRM/lifecycle, site/CRO) and orchestrate integrated campaigns that drive profitable growth while elevating brand equity.
What You’ll Do P&L & Growth
Own DTC revenue, margin, and forecasting; set channel mix and budget to hit growth and ROI targets.
Establish annual/quarterly plans, promo & launch calendar, and pricing/discount guardrails.
Brand & Communications
Define brand strategy, positioning, and visual identity; ensure consistency across all touchpoints.
Lead PR/comms (reviews, media relations, creator press kits, events) and executive thought leadership.
Performance & Lifecycle
Oversee paid media (Meta, Google/YouTube, Programmatic, Affiliate); build a rigorous creative testing engine.
Content, Creator & Community
Build a scalable creator/influencer program (UGC, hero films, recipe/story content) with clear attribution.
Partner with Culinary/Creative to produce best‑in‑class product education and social storytelling.
Own site merchandising, PDP quality, landing pages, and conversion rate optimization (GA4 + testing tools).
Stand up performance dashboards and experimentation cadence; turn insights into actions weekly.
Partner with Product for launches and with Sales (Amazon/Retail) to maintain price & message parity.
Lead and mentor an LA‑based team; manage agencies and vendors to performance SLAs.
Travel:
~10–20% for shoots, events, and partner meetings.
What Success Looks Like (12 Months)
DTC revenue and gross margin targets achieved;
ROAS ≥ 3.0
with clear incremental lift.
Brand health up: growth in branded search, media reviews, creator share of voice, and social engagement.
Site KPIs improved: PDP CVR up, cart/checkout drop‑off down, return rate controlled.
A high‑performing team and agency bench operating on a predictable experimentation rhythm.
What You Bring
10+ years in
DTC/eCommerce/Brand Marketing , including 4+ years leading teams.
Demonstrated success scaling a
premium consumer brand
(kitchen, lifestyle, or consumer tech ideal).
Deep hands‑on expertise in
Shopify Plus, GA4, Meta & Google ads, YouTube, Affiliate/Influencer, Klaviyo CRM , CRO/A/B testing, and attribution.
Strong brand storytelling and PR/comms instincts; ability to brief and judge creative that sells.
Proven P&L ownership, budget management, and agency leadership.
Data‑driven with a builder mindset; comfortable moving from strategy to sleeves‑rolled execution.
Nice to Have
Background at brands such as
Breville, Our Place, Simplehuman, Ember, HexClad, Anova, Fellow, SharkNinja, Dyson US, Ooni, Caraway .
Hardware launch experience (review programs, embargoes, seeding) and retail+DTC price coordination.
Familiarity with VWO/Optimizely, Looker/Tableau, and the broader Shopify app ecosystem.
Team & Tools (initial stack)
Direct reports (phase 1–2):
Performance Marketing Manager, Lifecycle/CRM Manager, Content Producer, PR/Comms Manager, Influencer Manager, E‑commerce Merchandising Manager.
Compensation & Benefits (LA market guidance)
#J-18808-Ljbffr
This range is provided by Typhur. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $18,000.00/yr - $230,000.00/yr
Direct message the job poster from Typhur
Functions:
Marketing, Growth, E‑commerce, Communications
Industries:
Consumer Electronics · Kitchen Appliances · Lifestyle
About Typhur
Typhur is redefining precision cooking with AI-driven, beautifully designed kitchen appliances. Our portfolio (e.g., Sync Air Fryer, Sync Oven, ThermoProbe) combines advanced sensing, computer vision, and a premium user experience. We’re scaling our U.S. direct‑to‑consumer business and brand presence, and we’re hiring a VP to lead DTC revenue and brand marketing end‑to‑end.
The Role
As
VP, DTC & Brand Marketing , you will own Typhur’s U.S. DTC
P&L
and build a world‑class, design‑forward brand. You’ll lead a multidisciplinary team (performance, brand, PR/comms, influencer, content, CRM/lifecycle, site/CRO) and orchestrate integrated campaigns that drive profitable growth while elevating brand equity.
What You’ll Do P&L & Growth
Own DTC revenue, margin, and forecasting; set channel mix and budget to hit growth and ROI targets.
Establish annual/quarterly plans, promo & launch calendar, and pricing/discount guardrails.
Brand & Communications
Define brand strategy, positioning, and visual identity; ensure consistency across all touchpoints.
Lead PR/comms (reviews, media relations, creator press kits, events) and executive thought leadership.
Performance & Lifecycle
Oversee paid media (Meta, Google/YouTube, Programmatic, Affiliate); build a rigorous creative testing engine.
Content, Creator & Community
Build a scalable creator/influencer program (UGC, hero films, recipe/story content) with clear attribution.
Partner with Culinary/Creative to produce best‑in‑class product education and social storytelling.
Own site merchandising, PDP quality, landing pages, and conversion rate optimization (GA4 + testing tools).
Stand up performance dashboards and experimentation cadence; turn insights into actions weekly.
Partner with Product for launches and with Sales (Amazon/Retail) to maintain price & message parity.
Lead and mentor an LA‑based team; manage agencies and vendors to performance SLAs.
Travel:
~10–20% for shoots, events, and partner meetings.
What Success Looks Like (12 Months)
DTC revenue and gross margin targets achieved;
ROAS ≥ 3.0
with clear incremental lift.
Brand health up: growth in branded search, media reviews, creator share of voice, and social engagement.
Site KPIs improved: PDP CVR up, cart/checkout drop‑off down, return rate controlled.
A high‑performing team and agency bench operating on a predictable experimentation rhythm.
What You Bring
10+ years in
DTC/eCommerce/Brand Marketing , including 4+ years leading teams.
Demonstrated success scaling a
premium consumer brand
(kitchen, lifestyle, or consumer tech ideal).
Deep hands‑on expertise in
Shopify Plus, GA4, Meta & Google ads, YouTube, Affiliate/Influencer, Klaviyo CRM , CRO/A/B testing, and attribution.
Strong brand storytelling and PR/comms instincts; ability to brief and judge creative that sells.
Proven P&L ownership, budget management, and agency leadership.
Data‑driven with a builder mindset; comfortable moving from strategy to sleeves‑rolled execution.
Nice to Have
Background at brands such as
Breville, Our Place, Simplehuman, Ember, HexClad, Anova, Fellow, SharkNinja, Dyson US, Ooni, Caraway .
Hardware launch experience (review programs, embargoes, seeding) and retail+DTC price coordination.
Familiarity with VWO/Optimizely, Looker/Tableau, and the broader Shopify app ecosystem.
Team & Tools (initial stack)
Direct reports (phase 1–2):
Performance Marketing Manager, Lifecycle/CRM Manager, Content Producer, PR/Comms Manager, Influencer Manager, E‑commerce Merchandising Manager.
Compensation & Benefits (LA market guidance)
#J-18808-Ljbffr