AT&T
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Lead Digital Customer Growth - FirstNet
role at
AT&T
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Work Locations: Dallas, TX
Overview Join AT&T and reimagine the communications and technologies that connect the world. Business Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk‑taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.
Position Summary
The Lead Digital Customer Growth (FirstNet) will support the end‑to‑end digital experience strategy to engage and grow the FirstNet user base. This role will focus on optimizing digital touchpoints to deliver a seamless, mission‑critical customer journey that supports the unique needs of public safety professionals.
AT&T FirstNet is the nationwide public safety broadband network dedicated to America’s first responders and the extended public safety community. It is a unique and dedicated network built specifically to meet the critical communication needs of firefighters, law enforcement, paramedics, 911 communicators, emergency managers, and other essential personnel who support emergency response.
Key Roles and Responsibilities
Develop & support a comprehensive digital growth strategy for the FirstNet digital ecosystem, including web, mobile, and app platforms.
Support the end‑to‑end digital customer journey for FirstNet, ensuring it meets the unique requirements of public safety users.
Lead cross‑functional collaboration across marketing, product, technology, and customer experience teams to drive digital initiatives that increase adoption, engagement, and retention.
Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts.
Support digital content strategy, UX/UI enhancements, and digital marketing integrations tailored to the FirstNet audience.
Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases.
Champion a customer‑centric approach with a focus on mission‑critical reliability and accessibility.
Monitor key performance indicators (KPIs) related to digital growth, user engagement, and conversion metrics, adjusting strategies to meet evolving goals.
Education Preferred
Bachelor’s degree in marketing, Business, Digital Media, or related field (Master’s preferred).
Experience
5+ years of experience in digital growth strategy, digital marketing, or related roles with demonstrated success in driving user acquisition and engagement.
Experience working in complex digital ecosystems with multiple platforms and stakeholder groups.
Strong analytical skills with proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics).
Proven leadership skills with ability to lead cross‑functional teams and manage through ambiguity.
Excellent communication skills, able to convey complex ideas to technical and non‑technical audiences.
Supervisor No
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond—making a difference through company‑sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Weekly Hours: 40
Time Type: Regular
Location: Dallas, Texas
Salary Range: $143,800.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
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Lead Digital Customer Growth - FirstNet
role at
AT&T
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Work Locations: Dallas, TX
Overview Join AT&T and reimagine the communications and technologies that connect the world. Business Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk‑taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.
Position Summary
The Lead Digital Customer Growth (FirstNet) will support the end‑to‑end digital experience strategy to engage and grow the FirstNet user base. This role will focus on optimizing digital touchpoints to deliver a seamless, mission‑critical customer journey that supports the unique needs of public safety professionals.
AT&T FirstNet is the nationwide public safety broadband network dedicated to America’s first responders and the extended public safety community. It is a unique and dedicated network built specifically to meet the critical communication needs of firefighters, law enforcement, paramedics, 911 communicators, emergency managers, and other essential personnel who support emergency response.
Key Roles and Responsibilities
Develop & support a comprehensive digital growth strategy for the FirstNet digital ecosystem, including web, mobile, and app platforms.
Support the end‑to‑end digital customer journey for FirstNet, ensuring it meets the unique requirements of public safety users.
Lead cross‑functional collaboration across marketing, product, technology, and customer experience teams to drive digital initiatives that increase adoption, engagement, and retention.
Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts.
Support digital content strategy, UX/UI enhancements, and digital marketing integrations tailored to the FirstNet audience.
Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases.
Champion a customer‑centric approach with a focus on mission‑critical reliability and accessibility.
Monitor key performance indicators (KPIs) related to digital growth, user engagement, and conversion metrics, adjusting strategies to meet evolving goals.
Education Preferred
Bachelor’s degree in marketing, Business, Digital Media, or related field (Master’s preferred).
Experience
5+ years of experience in digital growth strategy, digital marketing, or related roles with demonstrated success in driving user acquisition and engagement.
Experience working in complex digital ecosystems with multiple platforms and stakeholder groups.
Strong analytical skills with proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics).
Proven leadership skills with ability to lead cross‑functional teams and manage through ambiguity.
Excellent communication skills, able to convey complex ideas to technical and non‑technical audiences.
Supervisor No
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond—making a difference through company‑sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Weekly Hours: 40
Time Type: Regular
Location: Dallas, Texas
Salary Range: $143,800.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
#J-18808-Ljbffr