EBSCO Industries Inc.
Overview
Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. We are guided by the following principles: Customer Obsession; Excellence is the Standard; Bias for Action; Act Boldly; Deliver Results; Hire and Develop the Best; Be Curious and Learn; Win as a Team.
Job Summary
The
Content Merchandising Lead
will be responsible for shaping and optimizing the digital shopping experience on
Moultrie.com . This role plays a critical part in driving
conversion, engagement, and revenue growth
by ensuring product presentation, site content, and merchandising strategies are best-in-class and data-driven. You\'ll oversee how products and content are positioned across the site, ensuring customers can easily discover, learn about, and purchase Moultrie\'s innovative products and services. The ideal candidate is a detail-oriented digital merchandiser with proven success managing e-commerce platforms, a passion for delivering exceptional consumer experiences, and a strong ability to balance data insights with creative storytelling.
Responsibilities Site Merchandising & Product Optimization
Own the end-to-end digital merchandising strategy and execution for
Moultrie.com .
Define and implement product categorization, navigation, filtering, and search strategies that improve discoverability and user experience.
Ensure all product detail pages (PDPs) include
accurate, compelling, and SEO-optimized
content (titles, descriptions, imagery, specs, videos, and tags).
Lead seasonal assortment transitions, new product launches, and promotional campaigns to ensure seamless execution and alignment with business goals.
Continuously A/B test layouts, placements, and product recommendations to improve conversion and average order value (AOV).
Content Strategy & Development
Create and manage a
sitewide content calendar
for category pages, PDPs, landing pages, and blog content.
Partner with creative teams, copywriters, and designers to develop
educational, inspirational, and conversion-focused content
tailored to Moultrie\'s outdoor enthusiast audience.
Drive SEO strategy within merchandising and content to maximize organic visibility and traffic.
Maintain brand consistency across all touchpoints, ensuring content reflects Moultrie\'s tone, style, and product positioning.
Performance & Analytics
Monitor and report on key site metrics such as
conversion rate, click-through rate, bounce rate, average revenue per visit, and merchandising ROI .
Leverage tools (Google Analytics, Adobe Analytics, heatmaps, session replay tools, etc.) to identify user behavior trends and inform merchandising decisions.
Translate insights into actionable recommendations that improve
site performance and customer journey flow .
Develop dashboards and reporting frameworks to track the ongoing success of merchandising initiatives.
Cross-Functional Collaboration
Partner with
Go-To-Market, Sales, Performance Marketing, UX/UI, and Development
teams to align merchandising and content strategies with broader business priorities.
Collaborate with
Inventory Planning, Supply Chain, and Operations
to ensure site availability and accurate product representation.
Act as the subject matter expert on
site merchandising best practices , providing guidance and influence across teams.
Support leadership in defining and refining
digital commerce strategies
that enhance customer lifetime value.
Qualifications
Bachelor\'s degree in
Marketing, E-commerce, Communications, Computer Science , or a related field.
5+ years of direct experience
in digital merchandising or site management for consumer product brands, preferably in
hardgoods or consumer electronics .
Hands-on experience with
e-commerce platforms
(Magento/Adobe Commerce preferred; Shopify, BigCommerce, Salesforce Commerce Cloud also valuable).
Strong understanding of
digital merchandising principles, customer journeys, and conversion optimization techniques .
Proficiency in using
analytics and testing tools
(Google Analytics, Adobe Analytics, Hotjar, Optimizely, etc.).
Proven ability to manage multiple projects simultaneously in a
fast-paced, deadline-driven environment .
Excellent
project management, organizational, and prioritization skills .
Outstanding communication skills with a collaborative mindset; able to
influence across functions and levels .
Passion for the
outdoor industry
and familiarity with hunting, wildlife, or outdoor sporting goods is a plus.
Essential Job Function We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment.
We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
#J-18808-Ljbffr
Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. We are guided by the following principles: Customer Obsession; Excellence is the Standard; Bias for Action; Act Boldly; Deliver Results; Hire and Develop the Best; Be Curious and Learn; Win as a Team.
Job Summary
The
Content Merchandising Lead
will be responsible for shaping and optimizing the digital shopping experience on
Moultrie.com . This role plays a critical part in driving
conversion, engagement, and revenue growth
by ensuring product presentation, site content, and merchandising strategies are best-in-class and data-driven. You\'ll oversee how products and content are positioned across the site, ensuring customers can easily discover, learn about, and purchase Moultrie\'s innovative products and services. The ideal candidate is a detail-oriented digital merchandiser with proven success managing e-commerce platforms, a passion for delivering exceptional consumer experiences, and a strong ability to balance data insights with creative storytelling.
Responsibilities Site Merchandising & Product Optimization
Own the end-to-end digital merchandising strategy and execution for
Moultrie.com .
Define and implement product categorization, navigation, filtering, and search strategies that improve discoverability and user experience.
Ensure all product detail pages (PDPs) include
accurate, compelling, and SEO-optimized
content (titles, descriptions, imagery, specs, videos, and tags).
Lead seasonal assortment transitions, new product launches, and promotional campaigns to ensure seamless execution and alignment with business goals.
Continuously A/B test layouts, placements, and product recommendations to improve conversion and average order value (AOV).
Content Strategy & Development
Create and manage a
sitewide content calendar
for category pages, PDPs, landing pages, and blog content.
Partner with creative teams, copywriters, and designers to develop
educational, inspirational, and conversion-focused content
tailored to Moultrie\'s outdoor enthusiast audience.
Drive SEO strategy within merchandising and content to maximize organic visibility and traffic.
Maintain brand consistency across all touchpoints, ensuring content reflects Moultrie\'s tone, style, and product positioning.
Performance & Analytics
Monitor and report on key site metrics such as
conversion rate, click-through rate, bounce rate, average revenue per visit, and merchandising ROI .
Leverage tools (Google Analytics, Adobe Analytics, heatmaps, session replay tools, etc.) to identify user behavior trends and inform merchandising decisions.
Translate insights into actionable recommendations that improve
site performance and customer journey flow .
Develop dashboards and reporting frameworks to track the ongoing success of merchandising initiatives.
Cross-Functional Collaboration
Partner with
Go-To-Market, Sales, Performance Marketing, UX/UI, and Development
teams to align merchandising and content strategies with broader business priorities.
Collaborate with
Inventory Planning, Supply Chain, and Operations
to ensure site availability and accurate product representation.
Act as the subject matter expert on
site merchandising best practices , providing guidance and influence across teams.
Support leadership in defining and refining
digital commerce strategies
that enhance customer lifetime value.
Qualifications
Bachelor\'s degree in
Marketing, E-commerce, Communications, Computer Science , or a related field.
5+ years of direct experience
in digital merchandising or site management for consumer product brands, preferably in
hardgoods or consumer electronics .
Hands-on experience with
e-commerce platforms
(Magento/Adobe Commerce preferred; Shopify, BigCommerce, Salesforce Commerce Cloud also valuable).
Strong understanding of
digital merchandising principles, customer journeys, and conversion optimization techniques .
Proficiency in using
analytics and testing tools
(Google Analytics, Adobe Analytics, Hotjar, Optimizely, etc.).
Proven ability to manage multiple projects simultaneously in a
fast-paced, deadline-driven environment .
Excellent
project management, organizational, and prioritization skills .
Outstanding communication skills with a collaborative mindset; able to
influence across functions and levels .
Passion for the
outdoor industry
and familiarity with hunting, wildlife, or outdoor sporting goods is a plus.
Essential Job Function We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment.
We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
#J-18808-Ljbffr