UA Brands (Uniform Advantage Brands)
Manager-Digital Merchandising
UA Brands (Uniform Advantage Brands), Fort Lauderdale, Florida, us, 33336
Overview
Join us as our next Digital Merchandising Manager and play a pivotal role in shaping how customers experience our brand online. In this dynamic role, youll transform business goals into bold site strategies that drive engagement, conversion, and revenue, and inspire shoppers at every click. Youll bring together creativity and analytics to deliver a seamless shopping journey across category management, product placement, and site readiness for launches, campaigns, and collections. What Youll Do
Product Presentation & Site Merchandising
Manage category pages (Womens, Mens, Footwear), including product listings, categorization, and imagery to ensure accuracy and alignment with brand standards. Optimize product placement, sort order, pinnings, and face-out strategy to highlight key trends and maximize conversion. Curate seasonal edits, collections, and campaign landing pages to support storytelling and brand identity.
Analytics & Performance Optimization
Review site analytics for assigned categories (CTR, CVR, bounce rates, sell-through) and proactively adjust merchandising strategies. Read and react daily to performance metrics, inventory levels, and customer behavior to drive engagement and sales. Conduct regular site audits to ensure accuracy, consistency, and readiness across digital platforms.
Campaign & Product Launch Execution
Prepare site for key product drops, collections, and campaigns, ensuring timely and flawless execution. Partner with marketing, creative, and eCommerce teams to plan and activate digital campaigns across homepage, category pages, and promotional hubs.
Customer Experience & Personalization
Execute cross-sell and up-sell strategies within PDPs and PLPs to drive basket size and product discovery. Collaborate with the eCommerce team on taxonomy, linking, and navigation improvements to enhance the customer journey. Leverage data and personalization tools to deliver tailored product recommendations.
Cross-Functional Collaboration
Partner with content, SEO, marketing, buying, planning, and product teams to ensure integrated strategies and accurate product go-live. Work closely with creative and operations teams to deliver cohesive campaigns and seamless site execution.
Market & Trend Awareness
Benchmark competitor merchandising tactics to identify opportunities and inform strategy. Stay current with apparel retail and digital merchandising trends to continuously evolve best practices.
What Youll Bring
5+ years of experience in eCommerce or digital merchandising (preferably in apparel retail). Buying experience (1-2 years) is considered a strong plus. Strong analytical skills with experience using web analytics tools (e.g., Google Analytics, Adobe Analytics). Experience with AI-powered digital merchandising platforms (e.g., Bloomreach, Algolia, Fast Simon) are a plus. Proficiency with eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, etc.). Strong project management skills with the ability to manage multiple campaigns simultaneously. Creative eye for fashion trends, product presentation, and customer experience. Excellent communication and collaboration skills across cross-functional teams. BS/BA Degree Merchandising, Marketing, Business, or related field. Where Youll Work
HYBRID The Best of Both Worlds
Have the flexibility to work on-site/in the business and remotely during the week. Youll spend a few days a week in our office for collaboration and in-person engagement and have the flexibility to work from home on other days. While on-site, join other team members in the Quad for lunch or enjoy wellness activities. Employees are expected to be online and available during core business hours. A company computer is provided for business use. Benefits
Medical and Pharmacy Coverage Dental and Vision Coverage Life/AD&D Insurance Employee Assistance Program self-care and support for lifes everyday challenges Extensive 401(k) plan with company matching - Save for your future Paid Family Leave Short & Long Term Disability Company Paid Insurance options to protect your income Auto Insurance Legal Insurance and ID Theft Protection Nationwide Pet Insurance Holiday Pay Paid Time Off Life Balance Volunteer Time Off Make an Impact Employee Discount Program Referral Program - Get paid to work with Friends Free Parking at the Downtown Corporate Office Regular Social Activities and Events Mandatory Fun Equal Opportunity
UA Brands is an equal opportunity employer. Employment decisions are based on merit, qualifications, and abilities. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. Reasonable accommodations are provided for qualified individuals with known disabilities unless doing so would result in an undue hardship. We are a Drug-Free Workplace. Skills: analytics, performance optimization, campaigns, digital #J-18808-Ljbffr
Join us as our next Digital Merchandising Manager and play a pivotal role in shaping how customers experience our brand online. In this dynamic role, youll transform business goals into bold site strategies that drive engagement, conversion, and revenue, and inspire shoppers at every click. Youll bring together creativity and analytics to deliver a seamless shopping journey across category management, product placement, and site readiness for launches, campaigns, and collections. What Youll Do
Product Presentation & Site Merchandising
Manage category pages (Womens, Mens, Footwear), including product listings, categorization, and imagery to ensure accuracy and alignment with brand standards. Optimize product placement, sort order, pinnings, and face-out strategy to highlight key trends and maximize conversion. Curate seasonal edits, collections, and campaign landing pages to support storytelling and brand identity.
Analytics & Performance Optimization
Review site analytics for assigned categories (CTR, CVR, bounce rates, sell-through) and proactively adjust merchandising strategies. Read and react daily to performance metrics, inventory levels, and customer behavior to drive engagement and sales. Conduct regular site audits to ensure accuracy, consistency, and readiness across digital platforms.
Campaign & Product Launch Execution
Prepare site for key product drops, collections, and campaigns, ensuring timely and flawless execution. Partner with marketing, creative, and eCommerce teams to plan and activate digital campaigns across homepage, category pages, and promotional hubs.
Customer Experience & Personalization
Execute cross-sell and up-sell strategies within PDPs and PLPs to drive basket size and product discovery. Collaborate with the eCommerce team on taxonomy, linking, and navigation improvements to enhance the customer journey. Leverage data and personalization tools to deliver tailored product recommendations.
Cross-Functional Collaboration
Partner with content, SEO, marketing, buying, planning, and product teams to ensure integrated strategies and accurate product go-live. Work closely with creative and operations teams to deliver cohesive campaigns and seamless site execution.
Market & Trend Awareness
Benchmark competitor merchandising tactics to identify opportunities and inform strategy. Stay current with apparel retail and digital merchandising trends to continuously evolve best practices.
What Youll Bring
5+ years of experience in eCommerce or digital merchandising (preferably in apparel retail). Buying experience (1-2 years) is considered a strong plus. Strong analytical skills with experience using web analytics tools (e.g., Google Analytics, Adobe Analytics). Experience with AI-powered digital merchandising platforms (e.g., Bloomreach, Algolia, Fast Simon) are a plus. Proficiency with eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, etc.). Strong project management skills with the ability to manage multiple campaigns simultaneously. Creative eye for fashion trends, product presentation, and customer experience. Excellent communication and collaboration skills across cross-functional teams. BS/BA Degree Merchandising, Marketing, Business, or related field. Where Youll Work
HYBRID The Best of Both Worlds
Have the flexibility to work on-site/in the business and remotely during the week. Youll spend a few days a week in our office for collaboration and in-person engagement and have the flexibility to work from home on other days. While on-site, join other team members in the Quad for lunch or enjoy wellness activities. Employees are expected to be online and available during core business hours. A company computer is provided for business use. Benefits
Medical and Pharmacy Coverage Dental and Vision Coverage Life/AD&D Insurance Employee Assistance Program self-care and support for lifes everyday challenges Extensive 401(k) plan with company matching - Save for your future Paid Family Leave Short & Long Term Disability Company Paid Insurance options to protect your income Auto Insurance Legal Insurance and ID Theft Protection Nationwide Pet Insurance Holiday Pay Paid Time Off Life Balance Volunteer Time Off Make an Impact Employee Discount Program Referral Program - Get paid to work with Friends Free Parking at the Downtown Corporate Office Regular Social Activities and Events Mandatory Fun Equal Opportunity
UA Brands is an equal opportunity employer. Employment decisions are based on merit, qualifications, and abilities. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. Reasonable accommodations are provided for qualified individuals with known disabilities unless doing so would result in an undue hardship. We are a Drug-Free Workplace. Skills: analytics, performance optimization, campaigns, digital #J-18808-Ljbffr