Diptyque Paris
Director of Omnichannel Marketing - Diptyque Americas
Diptyque – Luxury Fragrance House has established itself as one of the most renowned, leading fragrance houses within the luxury market today. Founded in 1961, the Maison is known for its mix of iconic scented candles, personal fragrances, bath and body products, and home décor. Its flagship boutique is in Paris’ 5th arrondissement at 34 Boulevard Saint Germain.
The Director of Marketing will develop and lead Marketing activations for Diptyque Americas. The role is responsible for successful activation of 360‑degree marketing campaigns.
The Director of Omnichannel Marketing will lead a team of retail and wholesale marketers responsible for shaping and executing strategies across all client touchpoints, in‑store and online. Key responsibilities include driving the marketing calendar, spearheading brand activations, managing budgets, and ensuring clear, consistent communication with internal stakeholders and global partners.
Responsibilities: Marketing:
Leads omnichannel marketing team overseeing retail and wholesale trade marketing, including e‑retail.
Collaborates closely with the brand digital marketing team to ensure integration with digital strategies and budgets for a unified brand presence.
Develop, manage and coordinate 360‑degree marketing planning and execution for product launches including building and maintaining local marketing calendars, 360 plans, budgets, and activations in the Americas, in partnership with global marketing counterparts in Paris HQ.
Champions cross‑functional collaboration, ensuring that Marketing programs are integrated, strategically cohesive, and that business impact is anticipated and managed across channels.
Communicate regularly to ensure all teams are working together toward common goals (e.g., milestones, timelines, key meetings)
Drive focus door strategy with CMO and Head of Sales
Drive project management excellence by establishing and leading key meetings, managing, engaging and driving partners, and identifying key decisions or conflicts to resolve outside of regular meeting cadence
Build, manage and maintain Americas marketing budget vs actuals to ensure effective allocation of resources and cost optimization with an understanding of P&L implications; provide financial analysis in the annual budget planning process to support annual strategic planning
Partners closely with Retail, Wholesale, and E‑Commerce commercial leaders to uncover opportunities, address challenges, and deliver impactful marketing solutions
Set up standard and ad‑hoc go‑to‑market reporting as well as post‑launch analysis and wrap reports. Strong orientation and expertise in product marketing; synthesize data across e‑commerce, retail and wholesale. Leverage this analysis to determine effectiveness of in‑market campaigns and make optimization recommendations.
Develop and deliver market presentations to key accounts, with proactive and consistent follow up with the accounts about in‑store and digital activations, including e‑retail and key account consumer insights
Maintain and analyze competitive intelligence, pricing, marketing trends, trade and channel levers, and profitability to optimize marketing plans to maximize ROI
Ensure consistency of brand equity and positioning across all channels by ensuring consistency across all client touchpoints
Define the POSM strategy in partnership with the commercial teams
Challenge POSM forecasts from line owners; take a data‑driven approach to sampling strategies
In partnership with finance, track POSM consumption and ROI
Ensure brand voice and brand standards are upheld across all marketing activations across the Americas
Ensure that campaigns and animations follow global guidelines; champion the creation of effective digital assets
Set and manage annual pricing, aligning with commercial regional partners and HQ.
Manage Hotel Amenities program in partnership with global HQ and collaborating with the Americas corporate sales team.
Co‑lead annual Brand Summit with Retail Operations, and lead all marketing aspects related to the brand summit to ensure a successful event
Drive and implement ad‑Hoc projects as relevant (or as needed).
Leadership
Cultivate strong, collaborative relationships across cross‑functional teams including Marketing, Sales, E‑commerce/Digital, Retail, Wholesale, Travel Retail, Corporate Sales, Finance, Demand Planning, and Supply Chain, both regionally and with global HQ partners, to drive alignment and achieve strategic business goals.
Lead with vision and purpose, recruiting and onboarding top talent while actively developing existing team members through structured growth plans, mentorship, and performance management.
Foster a high‑performance culture by providing consistent coaching and actionable feedback, promoting open communication, and encouraging innovation, accountability, and ownership at all levels.
Requirements and Qualifications:
10‑15 years of marketing experience with strong wholesale expertise in North America; retail and luxury/beauty experience a strong plus.
Proven leadership skills and highly collaborative with ability to inspire teams and influence cross‑functional partners in global matrixed organizations headquartered outside of the U.S.
Strategic thinker with ability to think out of the box who can balance big‑picture vision with operational excellence and flawless execution.
Deep knowledge of trade marketing landscape, including macro trends and competitive environment.
Strong financial acumen with experience building and managing budgets, and understanding P&L implications.
Exceptional communication and presentation skills with internal and external stakeholders, including senior leadership and key accounts.
Agile and entrepreneurial mindset; thrives in dynamic, evolving environments.
Bachelor’s degree required; MBA or advanced degree preferred.
Appreciation for French culture a plus.
Salary Rate $140,000 to $160,000 #J-18808-Ljbffr
The Director of Marketing will develop and lead Marketing activations for Diptyque Americas. The role is responsible for successful activation of 360‑degree marketing campaigns.
The Director of Omnichannel Marketing will lead a team of retail and wholesale marketers responsible for shaping and executing strategies across all client touchpoints, in‑store and online. Key responsibilities include driving the marketing calendar, spearheading brand activations, managing budgets, and ensuring clear, consistent communication with internal stakeholders and global partners.
Responsibilities: Marketing:
Leads omnichannel marketing team overseeing retail and wholesale trade marketing, including e‑retail.
Collaborates closely with the brand digital marketing team to ensure integration with digital strategies and budgets for a unified brand presence.
Develop, manage and coordinate 360‑degree marketing planning and execution for product launches including building and maintaining local marketing calendars, 360 plans, budgets, and activations in the Americas, in partnership with global marketing counterparts in Paris HQ.
Champions cross‑functional collaboration, ensuring that Marketing programs are integrated, strategically cohesive, and that business impact is anticipated and managed across channels.
Communicate regularly to ensure all teams are working together toward common goals (e.g., milestones, timelines, key meetings)
Drive focus door strategy with CMO and Head of Sales
Drive project management excellence by establishing and leading key meetings, managing, engaging and driving partners, and identifying key decisions or conflicts to resolve outside of regular meeting cadence
Build, manage and maintain Americas marketing budget vs actuals to ensure effective allocation of resources and cost optimization with an understanding of P&L implications; provide financial analysis in the annual budget planning process to support annual strategic planning
Partners closely with Retail, Wholesale, and E‑Commerce commercial leaders to uncover opportunities, address challenges, and deliver impactful marketing solutions
Set up standard and ad‑hoc go‑to‑market reporting as well as post‑launch analysis and wrap reports. Strong orientation and expertise in product marketing; synthesize data across e‑commerce, retail and wholesale. Leverage this analysis to determine effectiveness of in‑market campaigns and make optimization recommendations.
Develop and deliver market presentations to key accounts, with proactive and consistent follow up with the accounts about in‑store and digital activations, including e‑retail and key account consumer insights
Maintain and analyze competitive intelligence, pricing, marketing trends, trade and channel levers, and profitability to optimize marketing plans to maximize ROI
Ensure consistency of brand equity and positioning across all channels by ensuring consistency across all client touchpoints
Define the POSM strategy in partnership with the commercial teams
Challenge POSM forecasts from line owners; take a data‑driven approach to sampling strategies
In partnership with finance, track POSM consumption and ROI
Ensure brand voice and brand standards are upheld across all marketing activations across the Americas
Ensure that campaigns and animations follow global guidelines; champion the creation of effective digital assets
Set and manage annual pricing, aligning with commercial regional partners and HQ.
Manage Hotel Amenities program in partnership with global HQ and collaborating with the Americas corporate sales team.
Co‑lead annual Brand Summit with Retail Operations, and lead all marketing aspects related to the brand summit to ensure a successful event
Drive and implement ad‑Hoc projects as relevant (or as needed).
Leadership
Cultivate strong, collaborative relationships across cross‑functional teams including Marketing, Sales, E‑commerce/Digital, Retail, Wholesale, Travel Retail, Corporate Sales, Finance, Demand Planning, and Supply Chain, both regionally and with global HQ partners, to drive alignment and achieve strategic business goals.
Lead with vision and purpose, recruiting and onboarding top talent while actively developing existing team members through structured growth plans, mentorship, and performance management.
Foster a high‑performance culture by providing consistent coaching and actionable feedback, promoting open communication, and encouraging innovation, accountability, and ownership at all levels.
Requirements and Qualifications:
10‑15 years of marketing experience with strong wholesale expertise in North America; retail and luxury/beauty experience a strong plus.
Proven leadership skills and highly collaborative with ability to inspire teams and influence cross‑functional partners in global matrixed organizations headquartered outside of the U.S.
Strategic thinker with ability to think out of the box who can balance big‑picture vision with operational excellence and flawless execution.
Deep knowledge of trade marketing landscape, including macro trends and competitive environment.
Strong financial acumen with experience building and managing budgets, and understanding P&L implications.
Exceptional communication and presentation skills with internal and external stakeholders, including senior leadership and key accounts.
Agile and entrepreneurial mindset; thrives in dynamic, evolving environments.
Bachelor’s degree required; MBA or advanced degree preferred.
Appreciation for French culture a plus.
Salary Rate $140,000 to $160,000 #J-18808-Ljbffr