TOM FORD FASHION
JOB TITLE
Sr. Director, Marketing & Communications
REPORTS TO President, Americas
Job Purpose The Sr. Director of Marketing & Communications is responsible for the design, implementation and monitoring of effective marketing strategies that align with the business goals and strengthen Tom Ford Fashion’s market position. Partnering with the Merchandising, Brand and Commercial leadership teams, this role will steward the Tom Ford Fashion brand image in the Americas, driving commercial success through press, VIP, events which deliver a measurable cultural and business impact. The Sr. Director of Marketing & Communications is accountable for the implementation of regional Marketing initiatives which increase customer awareness and loyalty for the Tom Ford Fashion brand.
Tasks & Responsibilities Strategic Leadership & Planning
Partner closely with Global Marketing, Merchandising, and Commercial teams to define and execute the Americas brand, communications, and marketing strategy across all channels, ensuring alignment with the Tom Ford Fashion global vision.
In partnership with the President and Global Head of Marketing, establish clear priorities for the region to ensure strategic allocation of resources to maximize brand equity, client engagement, and ROI.
Develop and oversee the annual marketing and communications budget, ensuring fiscal discipline and alignment with business objectives.
Brand Marketing & Campaign Activation
Drive awareness, acquisition, and loyalty through integrated retail, digital, and experiential activations tailored to North American audiences.
Ensure all brand touchpoints uphold the Tom Ford Fashion luxury standards and creative excellence.
Lead the creation and execution of full-funnel marketing campaigns for key product launches, store openings, and regional brand initiatives.
Communications, PR & Partnerships
Build and maintain relationships with key media, publishers, and cultural stakeholders to drive editorial visibility consistent with brand positioning.
Partner with Global Communications on celebrity, VIP, and influencer strategies to strengthen brand desirability in the region.
Identify and forge strategic local partnerships and event collaborations that enhance visibility and connect the brand to cultural moments.
Event Strategy & Execution
Oversee regional event planning and execution — from concept through post-event analysis — ensuring creative excellence, financial accountability, and measurable ROI.
Guide local teams in adapting global materials and messaging for market relevance.
Insights, Analysis & Market Intelligence
Establish and track KPIs to measure campaign and event effectiveness; lead post-mortems to apply learnings to future initiatives.
Monitor competitor activity and evolving market trends, providing strategic feedback and recommendations to HQ.
Collaborate with Global teams on consumer insights and leverage findings to refine regional strategies.
Leadership & Team Development
Lead, inspire, and develop a high-performing team across marketing and communications disciplines.
Champion cross-functional collaboration, empowering teams to deliver excellence in execution and innovation.
Qualifications
7-10 years of progressive experience in luxury marketing, public relations and communications.
Proven success leading integrated regional marketing strategies within a global brand framework.
Strong understanding of the North American luxury consumer and media landscape.
Deep aesthetic sensibility, business acumen, and ability to balance creativity with commercial priorities.
Exceptional leadership, communication, and project management skills.
Strong business acumen with experience managing P&Ls, budgets, and cost-efficiency programs.
Exceptional interpersonal, analytical, and communication skills; thrives in a collaborative, high-performance environment.
Highly organized, agile, and capable of managing multiple priorities in a fast-paced, client-focused setting.
Travel as needed.
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REPORTS TO President, Americas
Job Purpose The Sr. Director of Marketing & Communications is responsible for the design, implementation and monitoring of effective marketing strategies that align with the business goals and strengthen Tom Ford Fashion’s market position. Partnering with the Merchandising, Brand and Commercial leadership teams, this role will steward the Tom Ford Fashion brand image in the Americas, driving commercial success through press, VIP, events which deliver a measurable cultural and business impact. The Sr. Director of Marketing & Communications is accountable for the implementation of regional Marketing initiatives which increase customer awareness and loyalty for the Tom Ford Fashion brand.
Tasks & Responsibilities Strategic Leadership & Planning
Partner closely with Global Marketing, Merchandising, and Commercial teams to define and execute the Americas brand, communications, and marketing strategy across all channels, ensuring alignment with the Tom Ford Fashion global vision.
In partnership with the President and Global Head of Marketing, establish clear priorities for the region to ensure strategic allocation of resources to maximize brand equity, client engagement, and ROI.
Develop and oversee the annual marketing and communications budget, ensuring fiscal discipline and alignment with business objectives.
Brand Marketing & Campaign Activation
Drive awareness, acquisition, and loyalty through integrated retail, digital, and experiential activations tailored to North American audiences.
Ensure all brand touchpoints uphold the Tom Ford Fashion luxury standards and creative excellence.
Lead the creation and execution of full-funnel marketing campaigns for key product launches, store openings, and regional brand initiatives.
Communications, PR & Partnerships
Build and maintain relationships with key media, publishers, and cultural stakeholders to drive editorial visibility consistent with brand positioning.
Partner with Global Communications on celebrity, VIP, and influencer strategies to strengthen brand desirability in the region.
Identify and forge strategic local partnerships and event collaborations that enhance visibility and connect the brand to cultural moments.
Event Strategy & Execution
Oversee regional event planning and execution — from concept through post-event analysis — ensuring creative excellence, financial accountability, and measurable ROI.
Guide local teams in adapting global materials and messaging for market relevance.
Insights, Analysis & Market Intelligence
Establish and track KPIs to measure campaign and event effectiveness; lead post-mortems to apply learnings to future initiatives.
Monitor competitor activity and evolving market trends, providing strategic feedback and recommendations to HQ.
Collaborate with Global teams on consumer insights and leverage findings to refine regional strategies.
Leadership & Team Development
Lead, inspire, and develop a high-performing team across marketing and communications disciplines.
Champion cross-functional collaboration, empowering teams to deliver excellence in execution and innovation.
Qualifications
7-10 years of progressive experience in luxury marketing, public relations and communications.
Proven success leading integrated regional marketing strategies within a global brand framework.
Strong understanding of the North American luxury consumer and media landscape.
Deep aesthetic sensibility, business acumen, and ability to balance creativity with commercial priorities.
Exceptional leadership, communication, and project management skills.
Strong business acumen with experience managing P&Ls, budgets, and cost-efficiency programs.
Exceptional interpersonal, analytical, and communication skills; thrives in a collaborative, high-performance environment.
Highly organized, agile, and capable of managing multiple priorities in a fast-paced, client-focused setting.
Travel as needed.
#J-18808-Ljbffr