Hiscox
VP, Brand Management
A Vice President (VP) of Brand Marketing is a senior manager role responsible for shaping and leading Hiscox's overall brand strategy and presence in the market. In essence, a VP of Brand Marketing is a leader who defines and executes the brand vision; working closely with the Chief Marketing Officer (CMO) or other senior leaders, the VP sets the brand strategy, including positioning, messaging, and visual identity. The role would be responsible for driving core brand marketing campaigns and oversee the development and execution of integrated marketing campaigns across various channels (e.g., digital, social media, advertising, etc.) to enhance brand awareness, engagement, and ultimately, drive growth.
Key Responsibilities
The Vice President, Brand Management plays a pivotal role in shaping and executing the overall brand strategy of the company
This leadership position requires a dynamic and strategic thinker with a deep understanding of data analytics, branding, marketing, and consumer behavior
The Vice President, Brand Management is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints
This role requires an energetic and strategic leader who can inspire and lead cross-functional teams to deliver on the brand's promise and objectives
The successful candidate will be a visionary leader who can blend technology, data and marketing to deliver exceptional results
The successful candidate will oversee the development, training and career growth of all brand and creative management teams.
From a development perspective, the Vice President, Brand Management will be responsible for the coaching and development of direct reports to achieve and execute all goals and company strategies and develop a talent pipeline of qualified entrepreneurial individuals
Develop and execute a comprehensive brand strategy for Hiscox USA that aligns with the global company's overall goals and objectives
Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors
Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice
Lead the creation of integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement
Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty
Build and manage a high-performing brand team, providing guidance, mentorship, and clear direction to achieve brand objectives
Collaborate closely with other departments such as product development, sales, and customer service to ensure alignment with the brand strategy
Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions
Develop and manage the brand budget, allocating resources effectively to achieve brand goals
Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions
Ensure that the strategic business plans for the brand department are aligned with the overall corporate strategic plan and that all goals are communicated, executed, and measured with precision
Continuously evaluate and optimize brand programs, marketing campaigns, programs, and partnerships to exceed sales, profit, volume, user growth, engagement, and all ROIs
Communicate brand programs seamlessly across all key support departments driving followership and optimism across the enterprise
Partner closely with our key channels to drive a high level of collaboration and investment in new brand initiatives and programs
Ensure constant consumer and trade research to develop products that are in-line with current trends
Coach and develop the brand management team to ensure a pool of promotable and talented associates
Working Relationships : Collaborate closely with marketing, channel leads, PR, Underwriting, and other support divisions to execute brand strategies at a high level
Qualifications
10+ years' experience in brand management.
5+ years' people management experience; must love mentoring and guiding others
Superior analytical capabilities including experience
Understanding of how to leverage data to deliver brand KPIs
Experience with budgeting and P&L understanding
Insurance industry knowledge or experience would be a plus
Ability to manage input across multiple executive stakeholders and deliver clearly articulated priorities
Excellent written and oral communication skills; superior organizational and analytical skills
Team-player, self-managed and fast-learner. Team-player is extremely important to the group.
A strategic and analytical mindset that allows you to make data-driven decisions; prioritize projects, launches, and features; and balance immediate requirements with a long-term vision
Bachelor's Degree with marketing or equivalent related degree preferred
What We Offer
Competitive salary and bonus (based on personal & company performance)
401(k) with competitive company matching
Comprehensive health insurance, vision, dental and FSA plans (medical, limited purpose, and dependent care)
Company paid group term life, short-term disability and long-term disability coverage
24 Paid time off days plus 2 Hiscox days, 10 paid holidays plus 1 paid floating holiday, and ability to purchase 5 PTO days
Paid parental leave
4 week paid sabbatical after every 5 years of service
Financial Adoption Assistance and Medical Travel Reimbursement Programs
Annual reimbursement up to $600 for health club membership or fees associated with any fitness program
Company paid subscription to Headspace to support employees' mental health and wellbeing
Recipient of 2021 Cigna's Well-Being Award for having a best-in-class health and wellness program
Dynamic, creative and values-driven culture
Modern and open office spaces, complimentary drinks
Spirit of volunteerism, social responsibility and community involvement, including matching charitable donations for qualifying non-profits via our sister non-profit company, the Hiscox USA Foundation
Salary $145-$170k
The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.
Please note that this position is hybrid and requires two (2) days in our office weekly
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Key Responsibilities
The Vice President, Brand Management plays a pivotal role in shaping and executing the overall brand strategy of the company
This leadership position requires a dynamic and strategic thinker with a deep understanding of data analytics, branding, marketing, and consumer behavior
The Vice President, Brand Management is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints
This role requires an energetic and strategic leader who can inspire and lead cross-functional teams to deliver on the brand's promise and objectives
The successful candidate will be a visionary leader who can blend technology, data and marketing to deliver exceptional results
The successful candidate will oversee the development, training and career growth of all brand and creative management teams.
From a development perspective, the Vice President, Brand Management will be responsible for the coaching and development of direct reports to achieve and execute all goals and company strategies and develop a talent pipeline of qualified entrepreneurial individuals
Develop and execute a comprehensive brand strategy for Hiscox USA that aligns with the global company's overall goals and objectives
Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors
Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice
Lead the creation of integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement
Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty
Build and manage a high-performing brand team, providing guidance, mentorship, and clear direction to achieve brand objectives
Collaborate closely with other departments such as product development, sales, and customer service to ensure alignment with the brand strategy
Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions
Develop and manage the brand budget, allocating resources effectively to achieve brand goals
Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions
Ensure that the strategic business plans for the brand department are aligned with the overall corporate strategic plan and that all goals are communicated, executed, and measured with precision
Continuously evaluate and optimize brand programs, marketing campaigns, programs, and partnerships to exceed sales, profit, volume, user growth, engagement, and all ROIs
Communicate brand programs seamlessly across all key support departments driving followership and optimism across the enterprise
Partner closely with our key channels to drive a high level of collaboration and investment in new brand initiatives and programs
Ensure constant consumer and trade research to develop products that are in-line with current trends
Coach and develop the brand management team to ensure a pool of promotable and talented associates
Working Relationships : Collaborate closely with marketing, channel leads, PR, Underwriting, and other support divisions to execute brand strategies at a high level
Qualifications
10+ years' experience in brand management.
5+ years' people management experience; must love mentoring and guiding others
Superior analytical capabilities including experience
Understanding of how to leverage data to deliver brand KPIs
Experience with budgeting and P&L understanding
Insurance industry knowledge or experience would be a plus
Ability to manage input across multiple executive stakeholders and deliver clearly articulated priorities
Excellent written and oral communication skills; superior organizational and analytical skills
Team-player, self-managed and fast-learner. Team-player is extremely important to the group.
A strategic and analytical mindset that allows you to make data-driven decisions; prioritize projects, launches, and features; and balance immediate requirements with a long-term vision
Bachelor's Degree with marketing or equivalent related degree preferred
What We Offer
Competitive salary and bonus (based on personal & company performance)
401(k) with competitive company matching
Comprehensive health insurance, vision, dental and FSA plans (medical, limited purpose, and dependent care)
Company paid group term life, short-term disability and long-term disability coverage
24 Paid time off days plus 2 Hiscox days, 10 paid holidays plus 1 paid floating holiday, and ability to purchase 5 PTO days
Paid parental leave
4 week paid sabbatical after every 5 years of service
Financial Adoption Assistance and Medical Travel Reimbursement Programs
Annual reimbursement up to $600 for health club membership or fees associated with any fitness program
Company paid subscription to Headspace to support employees' mental health and wellbeing
Recipient of 2021 Cigna's Well-Being Award for having a best-in-class health and wellness program
Dynamic, creative and values-driven culture
Modern and open office spaces, complimentary drinks
Spirit of volunteerism, social responsibility and community involvement, including matching charitable donations for qualifying non-profits via our sister non-profit company, the Hiscox USA Foundation
Salary $145-$170k
The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.
Please note that this position is hybrid and requires two (2) days in our office weekly
#J-18808-Ljbffr