Sage
Overview
We’re hiring a Content Marketing Manager – Partners to lead the development of impactful, partner-focused content that supports Sage’s Value-Added Reseller (VAR) Partners and broader partner ecosystem across North America. In this role, you’ll create content that drives partner engagement, supports demand generation, and powers co-marketing campaigns for Sage Intacct and other key Sage products. This is a hands-on role where you’ll create and version a variety of B2B content, including playbooks, whitepapers, email campaigns, partner portal content, sales enablement guides, and blogs, to support partner engagement and co-marketing/demand generation initiatives. You’ll thrive if you’re a strong storyteller who can translate complex software solutions into clear, actionable content and you enjoy optimizing processes to deliver value quickly. Location: This is a hybrid role, requiring 3 days per week in our Atlanta office (Ponce City Market) and 2 days from home.
Key Responsibilities
Own the development and execution of high-impact, multi-format content designed to enable Sage’s VAR Partners, including co-marketing toolkits, campaign assets, and enablement content, leveraging existing campaign material.
Collaborate with Partner Marketing, Channel, and Product teams to align content with channel strategy and sales goals.
Version, write and edit a range of partner-facing and demand-gen assets, including playbooks, blogs, whitepapers, email campaigns, partner portal content, and sales enablement guides.
Lead the conception and development of multimedia content (video, podcasts, webinars) for partner communications and training.
Leverage generative AI to scale production efficiently by streamlining drafting, repurposing, and ideation while ensuring quality, accuracy, and brand alignment.
Conduct light industry and partner research to ensure messaging resonates with North American VARs and their customers.
Contribute to editorial calendars, campaign planning, and performance reviews to continuously improve partner engagement content.
Collaborate with internal and external stakeholders to ensure smooth production workflows and consistent messaging across all partner touchpoints.
Required Qualifications
5 years of experience in B2B software content marketing or partner marketing with strong content/copywriting experience.
Ability to provide relevant examples of B2B copy/content developed for demand gen initiatives or partner co-marketing/enablement.
Effective storytelling and copywriting skills, with an ability to tailor messaging for partners and co-branded campaigns.
Familiarity with partner ecosystems, VAR sales models, and SaaS/financial software markets.
Knowledge of digital marketing best practices and experience working with AI content tools as part of your workflow.
Ability to build trust with internal partner marketing teams, ensuring content meets the needs of multiple audiences.
Comfort managing multiple deadlines while maintaining editorial quality.
A strategic yet hands-on approach, with a desire to create content that drives tangible impact for both Sage and its partners.
Benefits
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Additional Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Writing/Editing
Industries: Software Development, Writing and Editing, Marketing Services
#J-18808-Ljbffr
We’re hiring a Content Marketing Manager – Partners to lead the development of impactful, partner-focused content that supports Sage’s Value-Added Reseller (VAR) Partners and broader partner ecosystem across North America. In this role, you’ll create content that drives partner engagement, supports demand generation, and powers co-marketing campaigns for Sage Intacct and other key Sage products. This is a hands-on role where you’ll create and version a variety of B2B content, including playbooks, whitepapers, email campaigns, partner portal content, sales enablement guides, and blogs, to support partner engagement and co-marketing/demand generation initiatives. You’ll thrive if you’re a strong storyteller who can translate complex software solutions into clear, actionable content and you enjoy optimizing processes to deliver value quickly. Location: This is a hybrid role, requiring 3 days per week in our Atlanta office (Ponce City Market) and 2 days from home.
Key Responsibilities
Own the development and execution of high-impact, multi-format content designed to enable Sage’s VAR Partners, including co-marketing toolkits, campaign assets, and enablement content, leveraging existing campaign material.
Collaborate with Partner Marketing, Channel, and Product teams to align content with channel strategy and sales goals.
Version, write and edit a range of partner-facing and demand-gen assets, including playbooks, blogs, whitepapers, email campaigns, partner portal content, and sales enablement guides.
Lead the conception and development of multimedia content (video, podcasts, webinars) for partner communications and training.
Leverage generative AI to scale production efficiently by streamlining drafting, repurposing, and ideation while ensuring quality, accuracy, and brand alignment.
Conduct light industry and partner research to ensure messaging resonates with North American VARs and their customers.
Contribute to editorial calendars, campaign planning, and performance reviews to continuously improve partner engagement content.
Collaborate with internal and external stakeholders to ensure smooth production workflows and consistent messaging across all partner touchpoints.
Required Qualifications
5 years of experience in B2B software content marketing or partner marketing with strong content/copywriting experience.
Ability to provide relevant examples of B2B copy/content developed for demand gen initiatives or partner co-marketing/enablement.
Effective storytelling and copywriting skills, with an ability to tailor messaging for partners and co-branded campaigns.
Familiarity with partner ecosystems, VAR sales models, and SaaS/financial software markets.
Knowledge of digital marketing best practices and experience working with AI content tools as part of your workflow.
Ability to build trust with internal partner marketing teams, ensuring content meets the needs of multiple audiences.
Comfort managing multiple deadlines while maintaining editorial quality.
A strategic yet hands-on approach, with a desire to create content that drives tangible impact for both Sage and its partners.
Benefits
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Additional Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Writing/Editing
Industries: Software Development, Writing and Editing, Marketing Services
#J-18808-Ljbffr