LG Electronics North America
Bilingual Manager, IT B2B Marketing & Operations (Korean/English)
LG Electronics North America, Englewood Cliffs, New Jersey, us, 07632
Overview
LG Electronics is seeking a highly motivated and results-driven Manager, IT B2B Marketing & Sales Operations to lead strategic marketing, sales enablement, and revenue management for our IT B2B business. The role focuses on end-to-end revenue generation, sales communication, PO management, and profitability control, coordinating with customers, resellers, distributors, and internal teams to optimize sales performance. The primary focus will be on IT B2B marketing and sales operations (90%+), with flexibility to support B2C initiatives when needed. Key Responsibilities
IT B2B Marketing Strategy & Brand Growth: Develop and execute B2B GTM strategies for IT products and solutions; strengthen brand positioning, messaging, and content strategy to expand LG’s presence in the IT B2B sector; analyze market trends, competitive landscape, and customer insights to optimize marketing efforts; ensure marketing initiatives align with long-term revenue objectives and brand growth; support B2C marketing activities when required. Sales Communication, PO Management & Customer Engagement: Drive end-to-end revenue generation by collaborating with internal sales teams, resellers, and enterprise customers; manage PO processing, approval workflows, and sales coordination; build and maintain strong customer relationships with clear communication on pricing, promotions, and product updates; support negotiations, deal structuring, and closing major B2B accounts; monitor and optimize order management, delivery timelines, and operational coordination for on-time execution and customer satisfaction. Channel & Partner Marketing: Manage and optimize partner marketing programs with distributors, resellers, and system integrators; oversee MDF allocation; lead channel marketing promotions, lead generation, and co-marketing programs to strengthen the sales pipeline; develop data-driven strategies to enhance reseller engagement and partner performance. Product Launch & Demand Generation: Oversee B2B product launch activities aligned with sales strategies; develop and distribute sales enablement materials (datasheets, whitepapers, case studies, training content); manage tradeshows, industry events, and webinars; drive B2B lead generation programs and optimize campaigns based on data analytics. Sales Program, Pricing Strategy & Profitability Management: Develop and execute B2B sales programs, promotions, and pricing strategies; collaborate with finance and sales teams to analyze ROI on marketing investments and promotions; ensure effective pricing models, bid management, and discount structures; oversee sales deduction programs (MDF, price protection, rebates) and evaluate impact on COI, revenue, and margins. Business Operations, Pipeline & Revenue Management: Manage PO approvals, inventory alignment, and operational processes; oversee pipeline management across project life-cycle stages (Access, Spec-in, Award, Close); lead run-rate/recurring revenue management with forecasting, demand planning, and revenue realization; collaborate with HQ and internal teams to ensure seamless logistics, supply chain, and financial reporting; monitor weekly/monthly sales performance and profitability and adjust strategies as needed; track and analyze KPIs (ROI, conversion rates, revenue impact) to refine marketing and sales strategies. Qualifications & Requirements
Education & Experience
Bachelor’s degree required; Master’s degree preferred (Marketing, Business, Sales, or related field). 5+ years of experience in B2B IT marketing, channel sales, or product marketing, preferably in the technology industry. Experience in sales communication, PO management, and revenue tracking. Experience in developing and executing marketing campaigns and GTM strategies. Skills & Competencies
Strong B2B IT marketing expertise, including demand generation, channel marketing, and digital strategies. Excellent leadership and cross-functional collaboration skills across sales, product management, HQ teams, and marketing communications. Strong analytical and strategic thinking abilities to drive data-driven marketing and sales decisions. Proficiency in Microsoft Office and CRM/Marketing Automation tools (Salesforce, Pardot, HubSpot, etc.). Ability to travel up to 30-40% for industry events and partner engagements. Compensation & Benefits
Recruiting Range: $100,000—$150,000 USD Full-time benefits include medical/dental/vision, 401(k) with company matching, paid time off, and performance-based incentives. Additional benefits include access to confidential mental health resources, family-oriented leave, and life/disability insurance. DEI & Privacy
Privacy Notice to California Applicants: LG is an equal employment opportunity employer. We value diversity and inclusion and prohibit discrimination on protected characteristics. Our pay transparency practices consider multiple factors in compensation decisions. Some geographic pay differentials may apply.
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LG Electronics is seeking a highly motivated and results-driven Manager, IT B2B Marketing & Sales Operations to lead strategic marketing, sales enablement, and revenue management for our IT B2B business. The role focuses on end-to-end revenue generation, sales communication, PO management, and profitability control, coordinating with customers, resellers, distributors, and internal teams to optimize sales performance. The primary focus will be on IT B2B marketing and sales operations (90%+), with flexibility to support B2C initiatives when needed. Key Responsibilities
IT B2B Marketing Strategy & Brand Growth: Develop and execute B2B GTM strategies for IT products and solutions; strengthen brand positioning, messaging, and content strategy to expand LG’s presence in the IT B2B sector; analyze market trends, competitive landscape, and customer insights to optimize marketing efforts; ensure marketing initiatives align with long-term revenue objectives and brand growth; support B2C marketing activities when required. Sales Communication, PO Management & Customer Engagement: Drive end-to-end revenue generation by collaborating with internal sales teams, resellers, and enterprise customers; manage PO processing, approval workflows, and sales coordination; build and maintain strong customer relationships with clear communication on pricing, promotions, and product updates; support negotiations, deal structuring, and closing major B2B accounts; monitor and optimize order management, delivery timelines, and operational coordination for on-time execution and customer satisfaction. Channel & Partner Marketing: Manage and optimize partner marketing programs with distributors, resellers, and system integrators; oversee MDF allocation; lead channel marketing promotions, lead generation, and co-marketing programs to strengthen the sales pipeline; develop data-driven strategies to enhance reseller engagement and partner performance. Product Launch & Demand Generation: Oversee B2B product launch activities aligned with sales strategies; develop and distribute sales enablement materials (datasheets, whitepapers, case studies, training content); manage tradeshows, industry events, and webinars; drive B2B lead generation programs and optimize campaigns based on data analytics. Sales Program, Pricing Strategy & Profitability Management: Develop and execute B2B sales programs, promotions, and pricing strategies; collaborate with finance and sales teams to analyze ROI on marketing investments and promotions; ensure effective pricing models, bid management, and discount structures; oversee sales deduction programs (MDF, price protection, rebates) and evaluate impact on COI, revenue, and margins. Business Operations, Pipeline & Revenue Management: Manage PO approvals, inventory alignment, and operational processes; oversee pipeline management across project life-cycle stages (Access, Spec-in, Award, Close); lead run-rate/recurring revenue management with forecasting, demand planning, and revenue realization; collaborate with HQ and internal teams to ensure seamless logistics, supply chain, and financial reporting; monitor weekly/monthly sales performance and profitability and adjust strategies as needed; track and analyze KPIs (ROI, conversion rates, revenue impact) to refine marketing and sales strategies. Qualifications & Requirements
Education & Experience
Bachelor’s degree required; Master’s degree preferred (Marketing, Business, Sales, or related field). 5+ years of experience in B2B IT marketing, channel sales, or product marketing, preferably in the technology industry. Experience in sales communication, PO management, and revenue tracking. Experience in developing and executing marketing campaigns and GTM strategies. Skills & Competencies
Strong B2B IT marketing expertise, including demand generation, channel marketing, and digital strategies. Excellent leadership and cross-functional collaboration skills across sales, product management, HQ teams, and marketing communications. Strong analytical and strategic thinking abilities to drive data-driven marketing and sales decisions. Proficiency in Microsoft Office and CRM/Marketing Automation tools (Salesforce, Pardot, HubSpot, etc.). Ability to travel up to 30-40% for industry events and partner engagements. Compensation & Benefits
Recruiting Range: $100,000—$150,000 USD Full-time benefits include medical/dental/vision, 401(k) with company matching, paid time off, and performance-based incentives. Additional benefits include access to confidential mental health resources, family-oriented leave, and life/disability insurance. DEI & Privacy
Privacy Notice to California Applicants: LG is an equal employment opportunity employer. We value diversity and inclusion and prohibit discrimination on protected characteristics. Our pay transparency practices consider multiple factors in compensation decisions. Some geographic pay differentials may apply.
#J-18808-Ljbffr