LG Electronics North America
Sr. Manager, Performance Marketing & Demand Generation
LG Electronics North America, Englewood Cliffs, New Jersey, us, 07632
Overview
We’re seeking a strategic, analytical, and results-driven Senior Manager of Demand Generation to join our team in Englewood Cliffs, New Jersey. This is an onsite position at LG Electronics. The Senior Manager will lead planning and performance strategy across key paid media channels, including Paid Search, PMAX, PLA, Affiliate Marketing, Paid Social, and Programmatic Display. While day-to-day execution is handled by our media activation partner, this role shapes media strategy, aligns with business goals, and translates performance into actionable insights. Responsibilities
Strategic Media Planning & KPI Alignment: Define and align performance KPIs across paid media channels to support e-commerce sales goals and business priorities. Forecasting & Budget Planning: Lead forecasting of paid media performance and expected sales impact by channel, product line, and initiative (e.g., promotions, product launches). Audience Strategy Development: Create robust, channel-specific audience targeting strategies leveraging 1P data and 3P insights to improve reach, efficiency, and conversion. Performance Reporting & Optimization: Lead weekly, monthly, and quarterly performance reporting with clear storytelling, actionable recommendations, and trend analysis for stakeholders. Cross-Functional Leadership: Act as strategic liaison between internal stakeholders (brand marketing, analytics, creative, e-commerce) and the media activation team to ensure plans are insight-driven and aligned across functions. Internal client lead for media agency: Serve as the internal client on behalf of LG, providing strategic direction to our media agency partner and ensuring executional excellence and results. Qualifications
10+ years of experience in demand generation, digital marketing, or performance media strategy, preferably in a fast-paced e-commerce or D2C environment. Proven ability to drive media strategy across multiple paid channels with strong forecasting and KPI ownership. Strong understanding of both the business side (sales goals, product priorities, promotions) and operational media execution (platforms, audience tactics, pacing, and performance levers). Excellent communication, stakeholder management, and cross-functional leadership skills. Demonstrated success in managing agency relationships and driving accountability from external partners. Fluent in media measurement, channel attribution, and performance storytelling. Proficiency in Excel, PowerPoint, and tools such as Google Analytics, Looker Studio, or similar. Location & Work Arrangement
Location: Englewood Cliffs, NJ — onsite, 5 days per week. Compensation
Recruiting Range: 132000-176000 USD. This role includes a performance-based incentive bonus plan. Benefits (Full-Time Employees)
No-cost medical, dental, vision, and prescription benefits for you and eligible dependents. Immediate vesting of company matching contributions in a 401(k) plan. Generous Paid Time Off, including holidays and a bank of sick and vacation time. Performance-based short-term incentives (varies by role). Confidential mental health resources and personal fitness goal incentives. Family-oriented benefits such as paid parental leave and support for families with special needs. Group rate life and disability insurance. Equal Employment Opportunity
LG provides equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, local, or federal law. We are committed to pay transparency and equal opportunity in compensation decisions.
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We’re seeking a strategic, analytical, and results-driven Senior Manager of Demand Generation to join our team in Englewood Cliffs, New Jersey. This is an onsite position at LG Electronics. The Senior Manager will lead planning and performance strategy across key paid media channels, including Paid Search, PMAX, PLA, Affiliate Marketing, Paid Social, and Programmatic Display. While day-to-day execution is handled by our media activation partner, this role shapes media strategy, aligns with business goals, and translates performance into actionable insights. Responsibilities
Strategic Media Planning & KPI Alignment: Define and align performance KPIs across paid media channels to support e-commerce sales goals and business priorities. Forecasting & Budget Planning: Lead forecasting of paid media performance and expected sales impact by channel, product line, and initiative (e.g., promotions, product launches). Audience Strategy Development: Create robust, channel-specific audience targeting strategies leveraging 1P data and 3P insights to improve reach, efficiency, and conversion. Performance Reporting & Optimization: Lead weekly, monthly, and quarterly performance reporting with clear storytelling, actionable recommendations, and trend analysis for stakeholders. Cross-Functional Leadership: Act as strategic liaison between internal stakeholders (brand marketing, analytics, creative, e-commerce) and the media activation team to ensure plans are insight-driven and aligned across functions. Internal client lead for media agency: Serve as the internal client on behalf of LG, providing strategic direction to our media agency partner and ensuring executional excellence and results. Qualifications
10+ years of experience in demand generation, digital marketing, or performance media strategy, preferably in a fast-paced e-commerce or D2C environment. Proven ability to drive media strategy across multiple paid channels with strong forecasting and KPI ownership. Strong understanding of both the business side (sales goals, product priorities, promotions) and operational media execution (platforms, audience tactics, pacing, and performance levers). Excellent communication, stakeholder management, and cross-functional leadership skills. Demonstrated success in managing agency relationships and driving accountability from external partners. Fluent in media measurement, channel attribution, and performance storytelling. Proficiency in Excel, PowerPoint, and tools such as Google Analytics, Looker Studio, or similar. Location & Work Arrangement
Location: Englewood Cliffs, NJ — onsite, 5 days per week. Compensation
Recruiting Range: 132000-176000 USD. This role includes a performance-based incentive bonus plan. Benefits (Full-Time Employees)
No-cost medical, dental, vision, and prescription benefits for you and eligible dependents. Immediate vesting of company matching contributions in a 401(k) plan. Generous Paid Time Off, including holidays and a bank of sick and vacation time. Performance-based short-term incentives (varies by role). Confidential mental health resources and personal fitness goal incentives. Family-oriented benefits such as paid parental leave and support for families with special needs. Group rate life and disability insurance. Equal Employment Opportunity
LG provides equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, local, or federal law. We are committed to pay transparency and equal opportunity in compensation decisions.
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