MGA Entertainment
Head of Product Development (Bratz Beauty) (Los Angeles)
MGA Entertainment, Los Angeles, California, United States, 90079
About Bratz Beauty
At Bratz, we dont just make toyswe are building a lifestyle. And now, were entering the beauty space with Bratz Beauty: a nostalgic, bold, and culturally expressive brand for the next generation. We're looking for a Product Development Lead to help bring this vision to life from the ground up. This is a rare opportunity to shape a beauty brand from inception and influence global trends through provocative product innovation.
The Role This is a high-impact, end-to-end product development role. Youll drive the entire process from forecasting trends and building a product roadmap to formula and shade development, vendor awards, and packaging consultation. Youll work cross-functionally with creative, marketing, operations, and sourcing to ensure every product delivers on the Bratz vision.
Key Responsibilities
Product Strategy & Innovation Shape the Bratz Beauty product vision and innovation roadmap across core and future categories. Forecast trends, map whitespace, and translate consumer and cultural insights into product concepts with global relevance. Build and pitch new product ideas that fuse formula, packaging, and positioning with emotional and cultural resonance.
End-to-End Development Execution Lead formula and shade development in partnership with top-tier labs and manufacturers. Own timelines, COGs, gross margin targets, and forecasting inputs. Manage all stages from concept to production, including RFP/vendor selection, testing, QA, claims, and regulatory steps. Collaborate with creative, design, marketing, and sourcing to ensure 360 alignment across product and storytelling. Stay up to date on beauty trends, consumer insights, and regulatory standards.
Cross-Functional Leadership Serve as the product expert across internal teams and external partners. Consult on packaging componentry and innovation, working hand-in-hand with design and ops. Influence brand positioning, claims, naming, and GTM messaging to ensure products deliver both creatively and commercially. Provide insight and input on packaging structure, componentry, and design.
Who You Are: Experienced:
710+ years in beauty product development with proven end-to-end launch experience. LOral, Este Lauder, Unilever, or comparable background preferred. Well-Connected:
Strong network of global vendors, contract manufacturers, and formulation labs. Creative & Strategic : Ability to think like a marketer and creator while executing like a business owner. Entrepreneurial:
You thrive in fast-paced, ambiguous environments and love building from scratch. Detail-Obsessed : You know that excellence lies in the detailsfrom color calibration to cost modeling. Knowledgeable : Deep technical knowledge of beauty, formulas, ingredients, packaging, trends, brand storytelling, and go-to-market
Why Join Us?
Youll be at the forefront of one of beautys most exciting new brand launcheswith executive-level influence, creative freedom, and real opportunity to make your mark. If youve ever dreamed of building something iconic, this is your moment.
The Role This is a high-impact, end-to-end product development role. Youll drive the entire process from forecasting trends and building a product roadmap to formula and shade development, vendor awards, and packaging consultation. Youll work cross-functionally with creative, marketing, operations, and sourcing to ensure every product delivers on the Bratz vision.
Key Responsibilities
Product Strategy & Innovation Shape the Bratz Beauty product vision and innovation roadmap across core and future categories. Forecast trends, map whitespace, and translate consumer and cultural insights into product concepts with global relevance. Build and pitch new product ideas that fuse formula, packaging, and positioning with emotional and cultural resonance.
End-to-End Development Execution Lead formula and shade development in partnership with top-tier labs and manufacturers. Own timelines, COGs, gross margin targets, and forecasting inputs. Manage all stages from concept to production, including RFP/vendor selection, testing, QA, claims, and regulatory steps. Collaborate with creative, design, marketing, and sourcing to ensure 360 alignment across product and storytelling. Stay up to date on beauty trends, consumer insights, and regulatory standards.
Cross-Functional Leadership Serve as the product expert across internal teams and external partners. Consult on packaging componentry and innovation, working hand-in-hand with design and ops. Influence brand positioning, claims, naming, and GTM messaging to ensure products deliver both creatively and commercially. Provide insight and input on packaging structure, componentry, and design.
Who You Are: Experienced:
710+ years in beauty product development with proven end-to-end launch experience. LOral, Este Lauder, Unilever, or comparable background preferred. Well-Connected:
Strong network of global vendors, contract manufacturers, and formulation labs. Creative & Strategic : Ability to think like a marketer and creator while executing like a business owner. Entrepreneurial:
You thrive in fast-paced, ambiguous environments and love building from scratch. Detail-Obsessed : You know that excellence lies in the detailsfrom color calibration to cost modeling. Knowledgeable : Deep technical knowledge of beauty, formulas, ingredients, packaging, trends, brand storytelling, and go-to-market
Why Join Us?
Youll be at the forefront of one of beautys most exciting new brand launcheswith executive-level influence, creative freedom, and real opportunity to make your mark. If youve ever dreamed of building something iconic, this is your moment.