MGA Entertainment
Head of Marketing - Bratz Beauty (Los Angeles)
MGA Entertainment, Los Angeles, California, United States, 90079
About the Role
Bratz is an iconic global brand with a fiercely loyal fanbase and now were expanding into beauty. Were looking for a
Head of Marketing
to lead this charge.
This role is a mix of brand builder, growth driver, and cultural connector. Youll sit at the table with MGA leadership as the marketing decision-maker, and youll be the person ensuring Bratz Beauty not only shows up in culture but takes center stage.
What Youll Do Define Bratz Beautys brand strategy, voice, and positioning in the market Lead integrated 360 campaigns across digital, retail, social, PR, and experiential Build smart partnerships and collaborations that give the brand cultural relevance Oversee social, influencer, and content strategies with a bias toward virality Manage launch calendars and deliver go-to-market excellence Own paid, earned, and owned media
making sure Bratz Beauty dominates the conversation Partner with Product, E-Com, and Ops to hit sales and market share goals Manage budgets with a balance of brand building and performance ROI
Who You Are 810+ years in marketing, ideally in beauty, fashion, or consumer lifestyle Proven track record of high-impact, integrated campaigns that got people talking Deep expertise in digital-first marketing (social, influencer, e-commerce) Strong beauty knowledge or acumen, including competitive landscape, consumer trends, and latest launches Strong network across media, creators, and cultural partners Confident leading teams and agency partners Entrepreneurial and decisive, with the ability to thrive in a fast-paced, high-growth environment
What Success Looks Like in Year One Launch campaigns that go viral and establish Bratz Beauty as a must-watch brand Drive major media and influencer buzz with Gen Z and culture-defining communities Position Bratz Beauty as a top-of-mind brand in beauty industry press and retail
Why Bratz Beauty? This is a rare chance to take a beloved global brand and reinvent it for beauty. Youll have the backing of MGAs resources but the freedom and energy of a startup. If youve ever wanted to build a brand that lives at the center of culture and conversation, this is that moment.
Head of Marketing
to lead this charge.
This role is a mix of brand builder, growth driver, and cultural connector. Youll sit at the table with MGA leadership as the marketing decision-maker, and youll be the person ensuring Bratz Beauty not only shows up in culture but takes center stage.
What Youll Do Define Bratz Beautys brand strategy, voice, and positioning in the market Lead integrated 360 campaigns across digital, retail, social, PR, and experiential Build smart partnerships and collaborations that give the brand cultural relevance Oversee social, influencer, and content strategies with a bias toward virality Manage launch calendars and deliver go-to-market excellence Own paid, earned, and owned media
making sure Bratz Beauty dominates the conversation Partner with Product, E-Com, and Ops to hit sales and market share goals Manage budgets with a balance of brand building and performance ROI
Who You Are 810+ years in marketing, ideally in beauty, fashion, or consumer lifestyle Proven track record of high-impact, integrated campaigns that got people talking Deep expertise in digital-first marketing (social, influencer, e-commerce) Strong beauty knowledge or acumen, including competitive landscape, consumer trends, and latest launches Strong network across media, creators, and cultural partners Confident leading teams and agency partners Entrepreneurial and decisive, with the ability to thrive in a fast-paced, high-growth environment
What Success Looks Like in Year One Launch campaigns that go viral and establish Bratz Beauty as a must-watch brand Drive major media and influencer buzz with Gen Z and culture-defining communities Position Bratz Beauty as a top-of-mind brand in beauty industry press and retail
Why Bratz Beauty? This is a rare chance to take a beloved global brand and reinvent it for beauty. Youll have the backing of MGAs resources but the freedom and energy of a startup. If youve ever wanted to build a brand that lives at the center of culture and conversation, this is that moment.