Logo
South Texas Health System

Digital Media Specialist FT ROC

South Texas Health System, Edinburg, Texas, us, 78540

Save Job

Join to apply for the

Digital Media Specialist FT

role at

South Texas Health System Get AI-powered advice on this job and more exclusive features. Responsibilities

POSITION SUMMARY:

Responsible for launching new digital marketing campaigns including email campaigns, web banner ads, landing pages, website monitoring and maintenance, and social media marketing campaigns. Collaborate with the System Director of Marketing and Public Relations to develop and execute the yearly digital marketing strategy, and assist in digital efforts for cross-platform programs and campaigns. Perform additional duties as required. Social Media:

Execute social media plan in coordination with corporate, maintaining content calendars for platforms like Facebook, Twitter, Instagram, Pinterest, YouTube, etc. Create graphics, photography, videos, and develop campaign ideas. Respond to posts and comments in real-time, with oversight. Develop and implement new social media strategies. Use graphic design skills to create digital and print materials. Website:

Regularly update and manage content on South Texas Health System’s websites, including blogs and news pages. Analyze web analytics and digital ad campaigns, making adjustments as needed. Ensure campaigns include effective calls-to-action. Miscellaneous:

Ensure content sharing across all facilities, including digital billboards and monitors. Write weekly blogs and articles, support marketing events, and perform other duties as assigned. Qualifications

Strong project management and organizational skills, able to handle multiple projects. Excellent communication skills, both oral and written. Proficiency in photography and graphic design (Adobe Creative Cloud). Knowledge of social media and web platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest). Ability to measure impact using data metrics and web analytics. Ability to craft compelling digital messages. Education / Licensure

Bachelor's degree in marketing, business, communication, or related field, or equivalent experience. EEO Statement

UHS subsidiaries are committed to equal employment opportunities and diversity. We support recruitment, selection, and promotion without regard to race, color, religion, age, sex, gender identity, sexual orientation, or other protected characteristics. Notice

Our HR team is here to assist candidates. Be cautious of scams; no legitimate recruiter will ask for personal or financial information via email. Report suspicious activity at https://uhs.alertline.com or call 1-800-852-3449. Details

Seniority level:

Entry level Employment type:

Full-time Job function:

Marketing and Sales Industries:

Hospitals and Health Care Referrals can double your chances of interview. Sign in to set job alerts for “Digital Media Specialist” roles.

#J-18808-Ljbffr