Humana
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Humana is evolving its marketing organization to better acquire and engage members through data‑driven, technology‑enabled, and personalized communications. The in‑house agency team, known as the Hive, is a vital part of this transformation.
Senior Copywriter – Role Overview The Senior Copywriter plays a critical role in shaping the strategic direction of marketing communications for the Humana brand portfolio. This position demands a deep understanding of brand strategy, advanced writing skills, and business acumen to develop content that supports key marketing objectives. You will utilize data analysis to inform creative decisions and emerging technology to develop creative concepts, integrated campaigns, and brand expression across all media.
Key Role Functions
Translate objectives defined in a strategic brief into a broad range of compelling copy concepts for integrated marketing campaigns.
Collaborate with cross‑functional teams to develop campaign concepts and messaging strategies for all media including email, web, direct mail, OOH, print, SMS, social, and video.
Leverage technology and GenAI to generate concepts, adapt creative controls, and accelerate content delivery.
Foster a collaborative creative culture and provide constructive critique to design peers to elevate outcomes.
Work in an agile flex model and be capable of executing work at any stage of the creative development process.
Present creative work, articulating strategic rationale behind creative choices.
Integrate stakeholder feedback to advance creative solutions.
Manage multiple complex projects simultaneously while meeting deadlines and maintaining high‑quality standards.
Stay informed on industry trends and best practices for advertising, digital marketing, and copywriting.
Required Qualifications
Bachelor’s degree in English, Communications, Advertising, or a related field.
5+ years of professional copywriting development experience in an agency environment.
Industry competitive portfolio demonstrating advanced skills developing a broad range of creative concepts and powerful headlines against a strategic brief.
3+ years of experience developing content for digital channels including email, web, and social media.
Familiarity with GenAI copy tools including Jasper and experience developing brand‑aware writing prompts.
Proven ability to independently advance the creative development process, from low‑fidelity prototyping concepts through final production, across a broad range of media.
Advanced communication skills and ability to deliver a persuasive creative presentation.
Proficiency with creative collaboration tools including Lucid and Figma.
Preferred Qualifications
Experience in healthcare, insurance or regulated industries.
Experience developing copy assets for content delivery platforms including Adobe AJO/AXP.
Experience with video storytelling and production process.
Experience with Agile methodologies and operating models.
Additional Information
Link to website or PDF portfolio must be submitted with application to be considered. Looking to see integrated campaigns and channel expertise and prefer case study formats that demonstrate work effectiveness.
Agency located in Louisville, KY but qualified applicants will be considered for remote work.
Occasional travel may be required.
Home or Hybrid Home/Office employees’ internet service must meet the following criteria: at minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from home in CA, IL, MT, or SD will be provided a bi‑weekly payment for their internet expense. Humana will provide telephone equipment appropriate to meet the business requirements for the position. Work from a dedicated space lacking ongoing interruptions to protect member PHI/HIPAA information.
Benefits
Health benefits effective day 1.
Paid time off, holidays, volunteer time and jury duty pay.
Recognition pay.
401(k) retirement savings plan with employer match.
Tuition assistance.
Scholarships for eligible dependents.
Parental and caregiver leave.
Employee charity matching program.
Network Resource Groups (NRGs).
Career development opportunities.
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an internal candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter. Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
#J-18808-Ljbffr
Humana is evolving its marketing organization to better acquire and engage members through data‑driven, technology‑enabled, and personalized communications. The in‑house agency team, known as the Hive, is a vital part of this transformation.
Senior Copywriter – Role Overview The Senior Copywriter plays a critical role in shaping the strategic direction of marketing communications for the Humana brand portfolio. This position demands a deep understanding of brand strategy, advanced writing skills, and business acumen to develop content that supports key marketing objectives. You will utilize data analysis to inform creative decisions and emerging technology to develop creative concepts, integrated campaigns, and brand expression across all media.
Key Role Functions
Translate objectives defined in a strategic brief into a broad range of compelling copy concepts for integrated marketing campaigns.
Collaborate with cross‑functional teams to develop campaign concepts and messaging strategies for all media including email, web, direct mail, OOH, print, SMS, social, and video.
Leverage technology and GenAI to generate concepts, adapt creative controls, and accelerate content delivery.
Foster a collaborative creative culture and provide constructive critique to design peers to elevate outcomes.
Work in an agile flex model and be capable of executing work at any stage of the creative development process.
Present creative work, articulating strategic rationale behind creative choices.
Integrate stakeholder feedback to advance creative solutions.
Manage multiple complex projects simultaneously while meeting deadlines and maintaining high‑quality standards.
Stay informed on industry trends and best practices for advertising, digital marketing, and copywriting.
Required Qualifications
Bachelor’s degree in English, Communications, Advertising, or a related field.
5+ years of professional copywriting development experience in an agency environment.
Industry competitive portfolio demonstrating advanced skills developing a broad range of creative concepts and powerful headlines against a strategic brief.
3+ years of experience developing content for digital channels including email, web, and social media.
Familiarity with GenAI copy tools including Jasper and experience developing brand‑aware writing prompts.
Proven ability to independently advance the creative development process, from low‑fidelity prototyping concepts through final production, across a broad range of media.
Advanced communication skills and ability to deliver a persuasive creative presentation.
Proficiency with creative collaboration tools including Lucid and Figma.
Preferred Qualifications
Experience in healthcare, insurance or regulated industries.
Experience developing copy assets for content delivery platforms including Adobe AJO/AXP.
Experience with video storytelling and production process.
Experience with Agile methodologies and operating models.
Additional Information
Link to website or PDF portfolio must be submitted with application to be considered. Looking to see integrated campaigns and channel expertise and prefer case study formats that demonstrate work effectiveness.
Agency located in Louisville, KY but qualified applicants will be considered for remote work.
Occasional travel may be required.
Home or Hybrid Home/Office employees’ internet service must meet the following criteria: at minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from home in CA, IL, MT, or SD will be provided a bi‑weekly payment for their internet expense. Humana will provide telephone equipment appropriate to meet the business requirements for the position. Work from a dedicated space lacking ongoing interruptions to protect member PHI/HIPAA information.
Benefits
Health benefits effective day 1.
Paid time off, holidays, volunteer time and jury duty pay.
Recognition pay.
401(k) retirement savings plan with employer match.
Tuition assistance.
Scholarships for eligible dependents.
Parental and caregiver leave.
Employee charity matching program.
Network Resource Groups (NRGs).
Career development opportunities.
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an internal candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter. Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
#J-18808-Ljbffr