The University of Texas at Austin
Marketing Manager
Hiring Department:
Lyndon B Johnson School of Public Affairs
Position Open To:
All Applicants
Weekly Scheduled Hours:
40
FLSA Status:
Exempt
Earliest Start Date:
Oct 23, 2025
Position Duration:
Expected to Continue
Location:
UT MAIN CAMPUS
Purpose The Marketing and Communications team with the LBJ School seeks a Marketing Manager who will be responsible for leading, managing, and executing comprehensive marketing and communications initiatives for the LBJ School, including direct supervision of team members, oversight of web and digital platforms, development of digital advertising and email campaigns, support for Executive Education and Governor’s Center, and coordination of strategic events. This role ensures brand consistency, drives enrollment growth, and fosters collaboration across marketing projects and stakeholder partnerships.
Responsibilities
Direct supervision of Events & Program Manager and Multimedia Producer
Lead LBJ Marketing & Communications team project management, conducting weekly team meetings and weekly report out to the CMCO
Lead editorial oversight of LBJ website
Lead marketing and communications efforts for Executive Education and Governor’s Center
Manage web and web‑related projects from beginning to end
Conduct quarterly content audits of LBJ websites to improve user experience
Create and edit content for email newsletters
Design and execute email marketing drip campaigns for master/bachelor degree programs, including Executive Education
Identify, evaluate and recommend paid advertising strategies to boost brand visibility and drive enrollment growth
Create and execute digital campaigns and strategies to boost enrollment, web traffic and engagement for the LBJ School & Executive Education
Assist in partnership building, sponsorship outreach and prospect list management
Support lead generation efforts to attract and nurture potential students
Measure marketing campaign performance and recommend paid strategies to drive growth
Required Qualifications
Bachelor’s degree
6 years’ experience in strategic marketing or related roles
Demonstrated ability to craft accurate, grammatically sound written content, encompassing headlines, short narratives, descriptions and captions
Capability to independently generate compelling online content
Knowledge of SEO/SEM principles and best practices
Experience in overseeing paid advertising campaigns
Strong project management skills, coordination with multiple stakeholders, managing complex timelines and ensuring deliverables are completed on schedule and within scope
Relevant education and experience may be substituted as appropriate
Preferred Qualifications
Google Analytics certification (candidates able to obtain certification within the first 30 days of employment may be considered)
Proven expertise in Google Analytics, Tag Manager, Search Console, Ads and related tools in a professional capacity
Proficiency in content management systems such as Drupal or WordPress
Beginner to intermediate photo skills
Beginner to intermediate graphic design skills in Adobe, Canva or other design tools
Salary Range $80,000 + depending on qualifications
Working Conditions
Standard office conditions
Regular keyboard use
Hybrid work options available
Required Materials
Resume/CV
3 work references with their contact information; at least one reference should be from a supervisor
Letter of interest
Employment Eligibility Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
Background Checks A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Employment Eligibility Verification If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.
E-Verify The University of Texas at Austin uses E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197.
Compliance Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.
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Lyndon B Johnson School of Public Affairs
Position Open To:
All Applicants
Weekly Scheduled Hours:
40
FLSA Status:
Exempt
Earliest Start Date:
Oct 23, 2025
Position Duration:
Expected to Continue
Location:
UT MAIN CAMPUS
Purpose The Marketing and Communications team with the LBJ School seeks a Marketing Manager who will be responsible for leading, managing, and executing comprehensive marketing and communications initiatives for the LBJ School, including direct supervision of team members, oversight of web and digital platforms, development of digital advertising and email campaigns, support for Executive Education and Governor’s Center, and coordination of strategic events. This role ensures brand consistency, drives enrollment growth, and fosters collaboration across marketing projects and stakeholder partnerships.
Responsibilities
Direct supervision of Events & Program Manager and Multimedia Producer
Lead LBJ Marketing & Communications team project management, conducting weekly team meetings and weekly report out to the CMCO
Lead editorial oversight of LBJ website
Lead marketing and communications efforts for Executive Education and Governor’s Center
Manage web and web‑related projects from beginning to end
Conduct quarterly content audits of LBJ websites to improve user experience
Create and edit content for email newsletters
Design and execute email marketing drip campaigns for master/bachelor degree programs, including Executive Education
Identify, evaluate and recommend paid advertising strategies to boost brand visibility and drive enrollment growth
Create and execute digital campaigns and strategies to boost enrollment, web traffic and engagement for the LBJ School & Executive Education
Assist in partnership building, sponsorship outreach and prospect list management
Support lead generation efforts to attract and nurture potential students
Measure marketing campaign performance and recommend paid strategies to drive growth
Required Qualifications
Bachelor’s degree
6 years’ experience in strategic marketing or related roles
Demonstrated ability to craft accurate, grammatically sound written content, encompassing headlines, short narratives, descriptions and captions
Capability to independently generate compelling online content
Knowledge of SEO/SEM principles and best practices
Experience in overseeing paid advertising campaigns
Strong project management skills, coordination with multiple stakeholders, managing complex timelines and ensuring deliverables are completed on schedule and within scope
Relevant education and experience may be substituted as appropriate
Preferred Qualifications
Google Analytics certification (candidates able to obtain certification within the first 30 days of employment may be considered)
Proven expertise in Google Analytics, Tag Manager, Search Console, Ads and related tools in a professional capacity
Proficiency in content management systems such as Drupal or WordPress
Beginner to intermediate photo skills
Beginner to intermediate graphic design skills in Adobe, Canva or other design tools
Salary Range $80,000 + depending on qualifications
Working Conditions
Standard office conditions
Regular keyboard use
Hybrid work options available
Required Materials
Resume/CV
3 work references with their contact information; at least one reference should be from a supervisor
Letter of interest
Employment Eligibility Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
Background Checks A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Employment Eligibility Verification If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.
E-Verify The University of Texas at Austin uses E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197.
Compliance Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.
#J-18808-Ljbffr