US Foods
Overview
Paid Search Media Specialist (100% Remote) is responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting B2B prospects and customers. Responsibilities
Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid search strategies that align with B2B objectives, including lead generation and brand awareness, leveraging knowledge of SEM ad types and technical understanding of ad structure and delivery. Platform Management: Manage and optimize campaigns across platforms such as Google Ads, Microsoft Ads, and Apple Ads. Ad Creation: Work with creative teams to develop compelling ad copy, designs, and formats for the B2B audience. Audience Targeting: Use audience segmentation and targeting strategies to reach specific B2B segments with tailored messages. Budget Analysis: Evaluate media spend across campaigns, ads, and keywords to provide optimization recommendations, including ongoing bidding optimization. A/B Testing: Conduct tests on bidding strategies, campaigns, keywords, ad creatives, headlines, and landing pages to improve click-through and conversion rates. Performance Analysis: Monitor campaign performance, provide actionable insights, and identify opportunities in audience and keyword targeting. Reporting: Generate regular reports on paid media campaign performance and share insights with stakeholders. Compliance: Ensure campaigns adhere to advertising regulations and best practices. Emerging Trends: Stay up-to-date with industry trends and new ad technologies to identify growth opportunities. Other duties as assigned by manager. Supervision
N/A Relationships
Internal: Work with digital content creators, marketing operations, IT, and other stakeholders to implement and report on campaign strategies. External: Manage external agencies for ad hoc omnichannel campaigns. Work Environment
Remote: Fully remote role; responsibilities performed from a home-based environment. Minimum Qualifications
3 years of hands-on experience executing digital ad campaigns across platforms including Google Ads and Microsoft Ads Experience with analytics tools such as GA4 and Adobe Analytics Strong analytical and problem-solving skills with a data-driven approach Excellent communication and collaboration abilities for cross-functional teamwork Understanding of B2B marketing principles is preferred Education
Bachelor's degree in Marketing, Business, or a related field Certifications/Training
Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics) are a plus Licenses
N/A Preferred Qualifications
N/A Physical Qualifications
Standard physical activities required by the role This role includes an annual incentive plan bonus. Benefits may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. Compensation depends on experience and location. The expected base rate is between $55,000 and $90,000. EOE – Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Age/Genetic Information/Protected Veteran/Disability Status
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Paid Search Media Specialist (100% Remote) is responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting B2B prospects and customers. Responsibilities
Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid search strategies that align with B2B objectives, including lead generation and brand awareness, leveraging knowledge of SEM ad types and technical understanding of ad structure and delivery. Platform Management: Manage and optimize campaigns across platforms such as Google Ads, Microsoft Ads, and Apple Ads. Ad Creation: Work with creative teams to develop compelling ad copy, designs, and formats for the B2B audience. Audience Targeting: Use audience segmentation and targeting strategies to reach specific B2B segments with tailored messages. Budget Analysis: Evaluate media spend across campaigns, ads, and keywords to provide optimization recommendations, including ongoing bidding optimization. A/B Testing: Conduct tests on bidding strategies, campaigns, keywords, ad creatives, headlines, and landing pages to improve click-through and conversion rates. Performance Analysis: Monitor campaign performance, provide actionable insights, and identify opportunities in audience and keyword targeting. Reporting: Generate regular reports on paid media campaign performance and share insights with stakeholders. Compliance: Ensure campaigns adhere to advertising regulations and best practices. Emerging Trends: Stay up-to-date with industry trends and new ad technologies to identify growth opportunities. Other duties as assigned by manager. Supervision
N/A Relationships
Internal: Work with digital content creators, marketing operations, IT, and other stakeholders to implement and report on campaign strategies. External: Manage external agencies for ad hoc omnichannel campaigns. Work Environment
Remote: Fully remote role; responsibilities performed from a home-based environment. Minimum Qualifications
3 years of hands-on experience executing digital ad campaigns across platforms including Google Ads and Microsoft Ads Experience with analytics tools such as GA4 and Adobe Analytics Strong analytical and problem-solving skills with a data-driven approach Excellent communication and collaboration abilities for cross-functional teamwork Understanding of B2B marketing principles is preferred Education
Bachelor's degree in Marketing, Business, or a related field Certifications/Training
Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics) are a plus Licenses
N/A Preferred Qualifications
N/A Physical Qualifications
Standard physical activities required by the role This role includes an annual incentive plan bonus. Benefits may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. Compensation depends on experience and location. The expected base rate is between $55,000 and $90,000. EOE – Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Age/Genetic Information/Protected Veteran/Disability Status
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