Levin & Nalbandyan, LLP | LA Trial Lawyers
Digital Ads Manager – PPC & LSA Optimization
Levin & Nalbandyan, LLP | LA Trial Lawyers, Los Angeles, California, United States, 90079
Overview
Digital Ads Manager – PPC & LSA Optimization at Levin & Nalbandyan, LLP | LA Trial Lawyers. The role focuses on building, managing, and optimizing paid digital campaigns across Google Ads (PPC & LSAs), Microsoft Ads, YouTube, Facebook/Instagram, TikTok, and other paid channels to generate high-quality signed cases. Position Overview
The Digital Paid Ads Manager will be responsible for designing campaigns, managing daily performance, and collaborating with intake, sales ops, and marketing teams to ensure paid media translates into high-quality signed cases. Key Responsibilities
Campaign Build & Execution: design, implement, and manage highly targeted PPC campaigns across Google Ads, Facebook/Instagram, YouTube, TikTok, and other platforms; develop strategies to maximize conversions and ROI; build brand-focused campaigns aligned with firm voice; create compelling ad copy, creative assets, and landing pages; regularly analyze performance and adjust keywords, bids, ad groups, and creatives. Performance Management & Optimization: monitor spend, CPL, and CPA; make data-driven adjustments in real time; track impression share, quality scores, CTRs, and conversion rates; collaborate with intake/call center teams to assess lead quality beyond the click. Analytics, Tracking & Web Support: set up and maintain conversion tracking (GCLID, GA4, offline imports, API data for LSAs); manage Google Tag Manager, attribution models, and custom tracking systems; maintain WordPress landing pages for speed and conversions; build dashboards in Google Ads, Salesforce/Litify, and Marketing Cloud Intelligence. Collaboration: work with Intake Department and Call Center; partner with SEO/content and creative teams on landing page tests and ad creatives; ensure offline conversions and GCLID tracking feed back into campaigns. Innovation & Growth: stay ahead of legal industry advertising trends and compliance; test new ad formats, tools, and channels; explore AI-driven marketing workflows and tools (e.g., Google Performance Max, Demand Gen, auto-bidding; AI-powered search shifts; copywriting and workflow tools). Budget Planning & Forecasting: develop monthly and quarterly budget allocation strategies with flexibility to pivot; forecast performance and scale campaigns to maximize signed cases while maintaining efficiency. Qualifications
3–5+ years of hands-on experience managing paid digital campaigns (Google Ads required; legal services or other high-competition vertical a plus). Proven track record of scaling campaigns with strong ROI in lead-gen environments. Strong technical expertise with: • Google Ads & Local Services Ads (LSAs) • Google Analytics (GA4), Google Tag Manager, and GCLID/offline conversions • WordPress (basic site management, landing page setup, tracking integration) • Advanced Excel/Sheets for reporting and analysis Analytical mindset with ability to tie ad spend directly to signed cases and attorney fees. Excellent copywriting and creative testing skills. Strong communication and collaboration skills. Preferred Skills
Familiarity with Salesforce Marketing Cloud, Marketing Cloud Intelligence (Datorama). Knowledge of call tracking tools (CallRail, Five9, Invoca) and intake pipeline analytics. Experience with legal advertising compliance requirements. Interest in AI-driven marketing workflows and staying current with evolving PPC automation and generative AI tools. Benefits
Competitive salary with bonus potential Comprehensive benefits including health, dental, vision, and 401(k) Paid holidays, vacation, and sick time Supportive team culture and opportunities for long-term career growth Centrally located Los Angeles office with a flexible hybrid schedule Life at Levin & Nalbandyan
Modern office space Opportunities for professional growth and development Casual work attire Relaxed atmosphere Supportive and inclusive workplace culture Goal-oriented environment with performance incentives Flexible working hours Safe work environment Lively atmosphere Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Law Practice
#J-18808-Ljbffr
Digital Ads Manager – PPC & LSA Optimization at Levin & Nalbandyan, LLP | LA Trial Lawyers. The role focuses on building, managing, and optimizing paid digital campaigns across Google Ads (PPC & LSAs), Microsoft Ads, YouTube, Facebook/Instagram, TikTok, and other paid channels to generate high-quality signed cases. Position Overview
The Digital Paid Ads Manager will be responsible for designing campaigns, managing daily performance, and collaborating with intake, sales ops, and marketing teams to ensure paid media translates into high-quality signed cases. Key Responsibilities
Campaign Build & Execution: design, implement, and manage highly targeted PPC campaigns across Google Ads, Facebook/Instagram, YouTube, TikTok, and other platforms; develop strategies to maximize conversions and ROI; build brand-focused campaigns aligned with firm voice; create compelling ad copy, creative assets, and landing pages; regularly analyze performance and adjust keywords, bids, ad groups, and creatives. Performance Management & Optimization: monitor spend, CPL, and CPA; make data-driven adjustments in real time; track impression share, quality scores, CTRs, and conversion rates; collaborate with intake/call center teams to assess lead quality beyond the click. Analytics, Tracking & Web Support: set up and maintain conversion tracking (GCLID, GA4, offline imports, API data for LSAs); manage Google Tag Manager, attribution models, and custom tracking systems; maintain WordPress landing pages for speed and conversions; build dashboards in Google Ads, Salesforce/Litify, and Marketing Cloud Intelligence. Collaboration: work with Intake Department and Call Center; partner with SEO/content and creative teams on landing page tests and ad creatives; ensure offline conversions and GCLID tracking feed back into campaigns. Innovation & Growth: stay ahead of legal industry advertising trends and compliance; test new ad formats, tools, and channels; explore AI-driven marketing workflows and tools (e.g., Google Performance Max, Demand Gen, auto-bidding; AI-powered search shifts; copywriting and workflow tools). Budget Planning & Forecasting: develop monthly and quarterly budget allocation strategies with flexibility to pivot; forecast performance and scale campaigns to maximize signed cases while maintaining efficiency. Qualifications
3–5+ years of hands-on experience managing paid digital campaigns (Google Ads required; legal services or other high-competition vertical a plus). Proven track record of scaling campaigns with strong ROI in lead-gen environments. Strong technical expertise with: • Google Ads & Local Services Ads (LSAs) • Google Analytics (GA4), Google Tag Manager, and GCLID/offline conversions • WordPress (basic site management, landing page setup, tracking integration) • Advanced Excel/Sheets for reporting and analysis Analytical mindset with ability to tie ad spend directly to signed cases and attorney fees. Excellent copywriting and creative testing skills. Strong communication and collaboration skills. Preferred Skills
Familiarity with Salesforce Marketing Cloud, Marketing Cloud Intelligence (Datorama). Knowledge of call tracking tools (CallRail, Five9, Invoca) and intake pipeline analytics. Experience with legal advertising compliance requirements. Interest in AI-driven marketing workflows and staying current with evolving PPC automation and generative AI tools. Benefits
Competitive salary with bonus potential Comprehensive benefits including health, dental, vision, and 401(k) Paid holidays, vacation, and sick time Supportive team culture and opportunities for long-term career growth Centrally located Los Angeles office with a flexible hybrid schedule Life at Levin & Nalbandyan
Modern office space Opportunities for professional growth and development Casual work attire Relaxed atmosphere Supportive and inclusive workplace culture Goal-oriented environment with performance incentives Flexible working hours Safe work environment Lively atmosphere Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Law Practice
#J-18808-Ljbffr