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Create Wellness

Influencer Marketing Coordinator

Create Wellness, New York, New York, us, 10261

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We're a fast-growing supplements brand in the health & wellness space, creating products that help people feel and perform their best. We're building a dynamic creator and affiliate ecosystem to grow awareness and community across TikTok, social, and beyond — and we're looking for someone passionate about influencer culture to help us take it to the next level.

We're looking for a driven, confident, and entrepreneurial Influencer Marketing Coordinator to help build structure and scale within our growing influencer and affiliate programs.

You’ll manage day-to-day creator relationships, support our TikTok Shop affiliate growth, and develop systems for communication, contracts, and performance tracking. This role sits at the intersection of creativity and operations — part relationship manager, part organizer, part strategist — helping our influencer marketing efforts run smoothly and drive measurable results.

What You’ll Do Influencer Program & Affiliate Support

Help grow and manage Create's TikTok Shop Affiliate Program, supporting discovery, outreach, onboarding, and performance tracking

Maintain and organize influencer databases, outreach pipelines, and content calendars

Develop frameworks for influencer contracting, usage rights, and content licensing

Collaborate with Growth and Creative teams to ensure influencer content aligns with campaign objectives

Relationship & Campaign Management

Manage influencer communications — from rate negotiations and briefs to deliverable tracking and approvals

Nurture creator relationships with consistent communication, updates, and community-building moments

Support influencer events, gifting, and experiential activations

Creative & Analytics

Help write and refine influencer briefs that clearly outline deliverables, creative direction, and key messages

Track and report on campaign performance, analyzing results to inform future strategy

Identify top-performing creators and new partnership opportunities

Process & Operations

Build scalable systems for campaign management, reporting, and influencer communication

Partner with internal teams to streamline workflows and optimize how influencer programs run

Requirements

A confident self-starter who's organized, proactive, and thrives in a fast-paced environment

Comfortable managing multiple projects and communications at once

A strong communicator who enjoys building relationships and solving problems

Analytical and creative — you care about both data and storytelling

Curious about social trends, the creator economy, and brand building

1-2 years of experience in influencer, affiliate, or social media marketing (preferred but not required)

Familiarity with TikTok Shop, affiliate tools, or creator management platforms (preferred but not required)

Why You’ll Love Working at Create

Play a key role in scaling a fast-growing, culture-driven brand

Collaborate with a creative, mission-oriented team that values ownership and initiative

Competitive salary and benefits, with opportunities for growth and learning

Benefits

Fully-paid health, dental, and vision insurance

Downtown Manhattan office, with flexible work setup and 15 days of PTO

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