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Vishay Intertechnology, Inc.

Director Market Development

Vishay Intertechnology, Inc., San Jose, California, United States, 95199

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Director Market Development

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Vishay Intertechnology, Inc.

Overview The Product Marketing Team provides value add by designing product-related market strategies and marketing plans to ensure profitable business with the product assigned.

Responsibilities

Analyzing and evaluating market information and data about target markets, customers, competitors and their potentials.

Deriving product requirements and "Go-to-market" plans, including pricing, promotion and placement of products.

Driving the product-related outbound marketing activities and designing product marketing campaigns.

Leading product-related alignments with respect to pricing, product messaging and market positioning.

Ensuring technical specifications and data of the product are well documented, filed and maintained in the systems.

Negotiating and agreeing on project targets, budgets, resources and timelines with all stakeholders involved (customers, business, etc.).

Planning corresponding project portfolio and resources needed, and assessing all kinds of operational risks related.

Designing operations-related guidelines to ensure efficient, effective and compliant business or cross‑functional operations.

Supporting the sales organization in approaching key stakeholders in the assigned markets.

May initiate strategic options (e.g., strategic projects) and discuss options with superior management.

Seniority level

Director

Employment type

Full‑time

Job function

Sales and Business Development

Industries: Appliances, Electrical, and Electronics Manufacturing

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