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Mackenzie Stuart

Regional Executive Director - NC, VA

Mackenzie Stuart, Raleigh, North Carolina, United States, 27601

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Job Title:

Regional Executive Director

Reports To:

Chief Operating Officer

Department:

Field Operations

Location:

Hybrid (Regional, with primary base at key locations; regular travel across 7 sites)

Employment Type:

Full-Time

Our Vision: To set a new standard in aesthetics by forging an elite, intellectual, and innovative network of visionary Founders, fueled by infinite ambition to reach new heights.

Our Mission: We are a force multiplier for world-class founders and clinicians – delivering the resources, expertise, and support to amplify success while safeguarding their “secret sauce” and unique identity.

Our Values:

Driven to Discover

Relentless for Results

Strength in Humility

Win as One

Job Description: The Regional Executive Director serves as the local CEO-level leader for multiple brands across 7 locations, driving $17M+ in annual revenue through strategic oversight of plastic surgery, medical aesthetics, esthetician services, and wellness offerings. This role embodies entrepreneurial autonomy in the field, ensuring operational excellence, financial growth, and a patient-centric culture while aligning with corporate objectives. Reporting to the Chief Operating Officer, you will act as the strategic bridge between executive leadership and frontline teams, fostering innovation, team empowerment, and scalable best practices. With a focus on high-touch leadership, you will optimize multi-site performance, integrate growth initiatives, and cultivate a collaborative environment that prioritizes patient outcomes and revenue acceleration.

Key Responsibilities: Financial & Strategic Leadership

Oversee P&L for a growing $17M portfolio across two brands and 7 locations, driving revenue growth, margin expansion, and cost optimization in plastic surgery, aesthetics, esthetics, and wellness service lines.

Lead annual budget building in collaboration with FP&A, ensuring alignment with financial goals and operational strategies.

Conduct quarterly financial reviews, including KPI analysis (e.g., patient retention, utilization rates) and root-cause reporting for Rev Ops meetings.

Conduct and participate in a robust business reporting rhythm, including:

Leading field-level meetings with teams, featuring daily huddles and weekly key team member meetings.

Engaging in weekly check-ins with the COO.

Participating in monthly brand reviews (MBRs).

Joining monthly all-hands sales calls.

Facilitating quarterly provider development meetings (PDMs) with all providers to review performance and set goals.

Lead business management cadence: monthly brand reviews, semi-monthly sales huddles, weekly KPI/initiative check-ins, and corporate team alignments.

Operational Excellence & Patient Experience

Champion clinical and operational best practices across sites, ensuring seamless workflows for surgical procedures, injectables, laser/esthetician treatments, and wellness programs.

Monitor patient satisfaction (PSAT scores, feedback loops) and implement interventions to boost retention and acquisition via CRM, journey mapping, and provider training.

Optimize inventory, labor scheduling, and vendor partnerships to align supply costs with revenue; conduct audits for compliance (HIPAA, OSHA, state regs).

Drive process innovations, such as tech integrations (e.g., Meevo for scheduling) and cross-location shadowing, to enhance efficiency and differentiate brands like Synergy Face + Body.

Team Development & Culture Building

Mentor and empower regional teams (managers, providers, estheticians), conducting bi-weekly 1:1s, performance reviews, and development programs to reduce turnover and build high-performance cultures.

Oversee recruitment, onboarding, and training for 100+ staff, focusing on patient-facing excellence and cross-brand collaboration.

Foster a "working manager" ethos: Step in for unfilled roles during peaks, attend brand events, and gather frontline feedback to refine operations.

Promote a collaborative environment through high-touch engagement, reducing silos across plastic surgery, aesthetics, and wellness teams.

Growth, Marketing & Innovation

Collaborate with local & corporate marketing teams on data-driven strategies for patient acquisition/retention, including social media, events, and PR tailored to local markets.

Identify revenue opportunities (e.g., wellness upsells, esthetician packages) and propose business cases for expansions or service line enhancements.

Respond to reviews/complaints within 24 hours; leverage insights for continuous improvement.

Partner cross-functionally (e.g., with vendors like Allergan/Merz) to integrate innovative tools and training for competitive edge.

Compliance, Risk & Reporting

Ensure regulatory adherence across all sites, including audits, documentation updates, and quality assessments for surgical/aesthetic procedures.

Provide transparent performance dashboards and actionable insights to executive leadership.

Manage facilities, equipment maintenance, and crisis response to uphold safety and brand integrity.

Qualifications & Skills:

Experience: 10+ years in healthcare operations, with 5+ years in multi-site leadership (medical aesthetics, plastic surgery, wellness preferred); proven track record managing $15M+ revenue portfolios.

Education: Bachelor’s in Business, Healthcare Management, or related; MBA or equivalent strongly preferred.

Financial Acumen: Expertise in P&L oversight, budgeting, data analytics, and growth strategies; comfortable with high-stakes forecasting and ROI optimization.

Leadership: CEO-level vision with hands-on team-building; exceptional at mentoring diverse providers/estheticians and driving accountability in fast-paced, patient-focused environments.

Industry Knowledge: Deep understanding of plastic surgery, injectables, laser/esthetician services, and wellness trends; familiarity with tools like Meevo, CRM systems, and vendor ecosystems (e.g., Allergan training paths).

Skills: Strong communicator and relationship-builder; analytical problem-solver with proficiency in Excel/ERP for KPIs; adaptable to hybrid travel (50%+ across 7 locations).

Mindset: Entrepreneurial, ambitious learner who thrives on "getting stuff done" while embodying a patient-first, innovative, and collaborative approach.

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