David Yurman
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Director, Content & Social Media
role at
David Yurman .
About Us:
David Yurman is a celebrated American jewelry company founded in New York by sculptor David Yurman and his wife Sybil. The brand is known for timeless, contemporary collections for men and women, defined by artistic inspiration, material innovation, meticulous craftsmanship and the iconic cable – the brand’s artistic signature. David Yurman’s collections are available through its 50 retail stores in the U.S., Canada, Hong Kong, France and over 300 locations worldwide via its exclusive authorized fine‑jewelry and time‑piece retailer network.
Our Values:
We prioritize creativity, innovation, and impeccable craftsmanship. Fueled by the energy of New York City, artistic passion informs every design. We are committed to responsible business and social practices and to the protection of human rights, partnering with those who share these values.
Overview David Yurman seeks a dynamic and strategic Director, of Social Media to shape the brand narrative and market presence through innovative social strategies. This position requires a leader with deep social media expertise across all platforms (Instagram, TikTok, YouTube, LinkedIn, and Facebook) to define KPIs, understand the social media landscape, trends, and platform dynamics, and craft and execute a comprehensive strategy aligned with business objectives that will deliver reach, engagement, and brand love.
Key Responsibilities
Leverage deep social media expertise to maximize the owned and paid social ecosystem across all platforms to ensure platform‑specific performance.
React to changing consumer engagement, social media, and cultural dynamics including the rise of AI and its impact, rising costs of paid social, and the evolving influencer landscape.
Develop and articulate a clear editorial and storytelling vision aligned with David Yurman’s marketing goals.
Formulate and implement digital and social strategies to enhance followership, visibility, and engagement.
Stay abreast of industry trends and technologies for content and platform innovation.
Craft & Execute Comprehensive Social Campaigns
Lead owned social channel strategies and content plans.
Implement innovative owned and paid social strategies grounded in consumer insights and brand strategy.
Establish an editorial structure to integrate content creation efforts across the organization.
Lead consumer marketing social media efforts, focusing on elevating Instagram and TikTok.
Develop and implement social media campaigns.
Monitor & Optimize Performance
Track customer feedback and industry trends.
Implement data‑driven content topic validation models.
Collaborate Across the Organization
Collaborate with stakeholders and cross‑functional teams to define content pillars and messaging frameworks.
Ensure seamless integration with internal teams including PR, Social Creative, Paid Media, and Leadership.
Collaborate with Social Creative to cultivate content capabilities to produce high‑quality, brand‑aligned content.
Brief Social Creative and external partners on all social content.
Manage relationships with social media platforms and agency partners.
Develop a Strong High Performing Team
Mentor team members across social media, communications, and content creation.
Foster a collaborative work environment and provide ongoing feedback and development opportunities.
Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field; MBA preferred.
Minimum 6–8 years of experience in social media and social content execution in the luxury fashion/jewelry industry.
Proven track record of developing successful social media campaigns.
Strong leadership, analytical, and communication skills.
Advanced understanding of social media and digital marketing.
Flexibility and adaptability in a fast‑paced environment.
Dynamic team leader who nurtures collaboration and fosters growth of team members.
Location:
Tribeca, New York.
Hybrid:
3 days in office, 2 days remote.
Compensation:
160k‑175k.
Diversity, Equity & Inclusion at David Yurman:
As a company founded by artists, David Yurman champions self‑expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our community, cherishing the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).
#J-18808-Ljbffr
Director, Content & Social Media
role at
David Yurman .
About Us:
David Yurman is a celebrated American jewelry company founded in New York by sculptor David Yurman and his wife Sybil. The brand is known for timeless, contemporary collections for men and women, defined by artistic inspiration, material innovation, meticulous craftsmanship and the iconic cable – the brand’s artistic signature. David Yurman’s collections are available through its 50 retail stores in the U.S., Canada, Hong Kong, France and over 300 locations worldwide via its exclusive authorized fine‑jewelry and time‑piece retailer network.
Our Values:
We prioritize creativity, innovation, and impeccable craftsmanship. Fueled by the energy of New York City, artistic passion informs every design. We are committed to responsible business and social practices and to the protection of human rights, partnering with those who share these values.
Overview David Yurman seeks a dynamic and strategic Director, of Social Media to shape the brand narrative and market presence through innovative social strategies. This position requires a leader with deep social media expertise across all platforms (Instagram, TikTok, YouTube, LinkedIn, and Facebook) to define KPIs, understand the social media landscape, trends, and platform dynamics, and craft and execute a comprehensive strategy aligned with business objectives that will deliver reach, engagement, and brand love.
Key Responsibilities
Leverage deep social media expertise to maximize the owned and paid social ecosystem across all platforms to ensure platform‑specific performance.
React to changing consumer engagement, social media, and cultural dynamics including the rise of AI and its impact, rising costs of paid social, and the evolving influencer landscape.
Develop and articulate a clear editorial and storytelling vision aligned with David Yurman’s marketing goals.
Formulate and implement digital and social strategies to enhance followership, visibility, and engagement.
Stay abreast of industry trends and technologies for content and platform innovation.
Craft & Execute Comprehensive Social Campaigns
Lead owned social channel strategies and content plans.
Implement innovative owned and paid social strategies grounded in consumer insights and brand strategy.
Establish an editorial structure to integrate content creation efforts across the organization.
Lead consumer marketing social media efforts, focusing on elevating Instagram and TikTok.
Develop and implement social media campaigns.
Monitor & Optimize Performance
Track customer feedback and industry trends.
Implement data‑driven content topic validation models.
Collaborate Across the Organization
Collaborate with stakeholders and cross‑functional teams to define content pillars and messaging frameworks.
Ensure seamless integration with internal teams including PR, Social Creative, Paid Media, and Leadership.
Collaborate with Social Creative to cultivate content capabilities to produce high‑quality, brand‑aligned content.
Brief Social Creative and external partners on all social content.
Manage relationships with social media platforms and agency partners.
Develop a Strong High Performing Team
Mentor team members across social media, communications, and content creation.
Foster a collaborative work environment and provide ongoing feedback and development opportunities.
Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field; MBA preferred.
Minimum 6–8 years of experience in social media and social content execution in the luxury fashion/jewelry industry.
Proven track record of developing successful social media campaigns.
Strong leadership, analytical, and communication skills.
Advanced understanding of social media and digital marketing.
Flexibility and adaptability in a fast‑paced environment.
Dynamic team leader who nurtures collaboration and fosters growth of team members.
Location:
Tribeca, New York.
Hybrid:
3 days in office, 2 days remote.
Compensation:
160k‑175k.
Diversity, Equity & Inclusion at David Yurman:
As a company founded by artists, David Yurman champions self‑expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our community, cherishing the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).
#J-18808-Ljbffr