Lucyd
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This range is provided by Lucyd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$90,000.00/yr - $110,000.00/yr Additional compensation types
Stock options What you’ll do
Own the growth plan:
Build the quarterly marketing plan and channel budgets; set targets for
MER, CAC, LTV, ROAS, CR, AOV, RPR . Paid media leadership:
Manage agencies across
search, social, video, and display ; drive full-funnel testing, creative iteration, and incrementality. Email & CRM:
Own
lifecycle strategy
(welcome, browse/cart, post-purchase, win-back), segmentation, deliverability, and revenue per send; coordinate with ecommerce for CRO. Influencer & affiliate:
Run always-on seeding and paid collaborations; tier partners, negotiate rates, track ROI, and turn UGC into ads/email. PR & comms:
Orchestrate product announcements, reviews, and thought leadership; align earned media with launches and retail/marketplace moments. Content & creative briefings:
Maintain the launch/content calendar; write sharp briefs; ensure assets fit platform best practices and accessibility. Go‑to‑market:
Lead cross‑functional GTM for releases (positioning, messaging, PDP updates, landing pages, email/ad sequences, retail enablement). Analytics & reporting:
Stand up dashboards; run weekly performance reviews; make clear recommendations on budget reallocation. Agency & vendor management:
Consolidate SOWs, set SLAs, and hold weekly scorecards; select and evaluate partners as needed. Compliance & brand:
Ensure claims, disclosures, and brand guidelines are followed across channels. Events:
Coordinate trade show buildouts and occasional local activations. Intermittent travel to support events may be required. What you’ve done (requirements)
5–10+ years
in consumer brand or performance marketing with multi‑channel ownership (paid, email/CRM, influencer/affiliate, PR). Proven
agency management
across paid and PR, with a track record of
hitting MER/ROAS/CAC
goals and scaling budgets responsibly. Hands‑on with
ad platforms ,
email/LTV tools , and analytics (GA4 or equivalent, attribution, testing frameworks). Strong
copy/positioning
instincts and experience writing or editing briefs. DTC ecommerce background; marketplace support experience is a plus. Comfortable owning a
budget & forecast
and reporting to execs. Based in
Miami/Broward
or willing to relocate. How success will be measured (KPIs)
MER/ROAS
on target by channel;
CAC
within plan;
LTV
improving q/q. Email/CRM : deliverability, list growth, RPS, automated flow revenue mix. Site performance : conversion rate lift and AOV. Influencer/affiliate : sourced revenue, CPA, and usable UGC volume. PR : tier‑1 placements and attributable lift during launches. On‑time, error‑free GTM for every release. First 90 days
Day 30:
Audit channels, agencies, tracking, and creative; publish a unified
scorecard
and
testing roadmap . Day 90:
Hit early
MER/CAC
targets on at least two paid channels; produce a quarter‑ahead
content/launch calendar
and a rolling growth forecast. Tools you’ll use
Ad platforms (search/social/video), email/lifecycle platform, affiliate/influencer platforms, analytics/BI, ecommerce & landing page tools, project trackers. Apply
Use LinkedIn “Easy Apply” and include a brief note with: Your
biggest MER/CAC improvement
in the last 12 months (what changed?). A link to a
launch campaign
you led (what was your role, what moved the needle?). One
lifecycle flow
you rebuilt and its performance impact. EEO
We’re an Equal Opportunity Employer and welcome applicants from all backgrounds. Seniority level
Director Employment type
Full‑time Job function
Marketing and Sales Industries
Retail Apparel and Fashion, Marketing Services, and Internet Marketplace Platforms
#J-18808-Ljbffr
$90,000.00/yr - $110,000.00/yr Additional compensation types
Stock options What you’ll do
Own the growth plan:
Build the quarterly marketing plan and channel budgets; set targets for
MER, CAC, LTV, ROAS, CR, AOV, RPR . Paid media leadership:
Manage agencies across
search, social, video, and display ; drive full-funnel testing, creative iteration, and incrementality. Email & CRM:
Own
lifecycle strategy
(welcome, browse/cart, post-purchase, win-back), segmentation, deliverability, and revenue per send; coordinate with ecommerce for CRO. Influencer & affiliate:
Run always-on seeding and paid collaborations; tier partners, negotiate rates, track ROI, and turn UGC into ads/email. PR & comms:
Orchestrate product announcements, reviews, and thought leadership; align earned media with launches and retail/marketplace moments. Content & creative briefings:
Maintain the launch/content calendar; write sharp briefs; ensure assets fit platform best practices and accessibility. Go‑to‑market:
Lead cross‑functional GTM for releases (positioning, messaging, PDP updates, landing pages, email/ad sequences, retail enablement). Analytics & reporting:
Stand up dashboards; run weekly performance reviews; make clear recommendations on budget reallocation. Agency & vendor management:
Consolidate SOWs, set SLAs, and hold weekly scorecards; select and evaluate partners as needed. Compliance & brand:
Ensure claims, disclosures, and brand guidelines are followed across channels. Events:
Coordinate trade show buildouts and occasional local activations. Intermittent travel to support events may be required. What you’ve done (requirements)
5–10+ years
in consumer brand or performance marketing with multi‑channel ownership (paid, email/CRM, influencer/affiliate, PR). Proven
agency management
across paid and PR, with a track record of
hitting MER/ROAS/CAC
goals and scaling budgets responsibly. Hands‑on with
ad platforms ,
email/LTV tools , and analytics (GA4 or equivalent, attribution, testing frameworks). Strong
copy/positioning
instincts and experience writing or editing briefs. DTC ecommerce background; marketplace support experience is a plus. Comfortable owning a
budget & forecast
and reporting to execs. Based in
Miami/Broward
or willing to relocate. How success will be measured (KPIs)
MER/ROAS
on target by channel;
CAC
within plan;
LTV
improving q/q. Email/CRM : deliverability, list growth, RPS, automated flow revenue mix. Site performance : conversion rate lift and AOV. Influencer/affiliate : sourced revenue, CPA, and usable UGC volume. PR : tier‑1 placements and attributable lift during launches. On‑time, error‑free GTM for every release. First 90 days
Day 30:
Audit channels, agencies, tracking, and creative; publish a unified
scorecard
and
testing roadmap . Day 90:
Hit early
MER/CAC
targets on at least two paid channels; produce a quarter‑ahead
content/launch calendar
and a rolling growth forecast. Tools you’ll use
Ad platforms (search/social/video), email/lifecycle platform, affiliate/influencer platforms, analytics/BI, ecommerce & landing page tools, project trackers. Apply
Use LinkedIn “Easy Apply” and include a brief note with: Your
biggest MER/CAC improvement
in the last 12 months (what changed?). A link to a
launch campaign
you led (what was your role, what moved the needle?). One
lifecycle flow
you rebuilt and its performance impact. EEO
We’re an Equal Opportunity Employer and welcome applicants from all backgrounds. Seniority level
Director Employment type
Full‑time Job function
Marketing and Sales Industries
Retail Apparel and Fashion, Marketing Services, and Internet Marketplace Platforms
#J-18808-Ljbffr