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TCR

Marketing Manager

TCR, Detroit, Michigan, United States, 48228

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Marketing Manager

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The

Marketing Manager

will be responsible for planning, coordinating, and executing marketing and communication initiatives for TCR in North America. This role will support business growth by strengthening TCR’s brand presence, ensuring consistent messaging, and engaging key stakeholders through events, campaigns, and digital channels.

Reporting directly to the Commercial Director and collaborating closely with the global marketing team, you will adapt the global strategy to the North American market while ensuring alignment with TCR’s brand identity and corporate objectives.

Available in the following cities: Detroit (MI), Chicago (IL), Newark (NJ), Boston (MA), San Francisco (CA).

Responsibilities Marketing & Branding

Localize and implement TCR’s global marketing strategy for the North American market.

Ensure consistent brand identity across all materials, presentations, and events.

Manage the creation of brochures, case studies, videos, and promotional items.

Coordinate with local vendors (designers, printers, event organizers) to execute deliverables.

Communication & Content

Draft and publish content for LinkedIn, press releases, newsletters, and presentations.

Create engaging customer‑facing materials tailored to aviation stakeholders.

Monitor communication performance metrics (engagement, reach, visibility).

Support internal messaging across the North America team.

Events & Campaigns

Organize TCR’s participation in industry events and trade shows (e.g., GSE Expo, AAAE, ACI).

Plan customer dinners, roadshows, and promotional activities.

Develop event communication packs (invitations, branded visuals, booth collateral).

Oversee logistics to ensure professional brand representation.

Internal Coordination

Serve as the regional marketing liaison for the Americas team.

Collaborate with the global marketing team to share insights and success stories.

Provide tailored marketing tools to support sales efforts.

Track and report marketing effectiveness to regional leadership.

Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field.

Experience: 2–4 years in marketing and/or communications, ideally in B2B industries.

Strong writing and editing skills in English (Spanish is a plus).

Experience managing LinkedIn and other social media platforms for professional audiences.

Event coordination and multi‑project management capabilities.

Creative mindset with attention to detail and strong organizational skills.

Proficiency in Microsoft Office (PowerPoint, Word, Excel); Canva or Adobe is a plus.

Familiarity with marketing analytics tools (e.g., LinkedIn Insights) preferred.

Benefits

Medical Health Insurance

Vision Insurance

Dental Insurance

ST & LT disability insurance

Life Insurance

401(k) plan after 30 days

PTO increasing up to 20 days

Paid sickness per annum

Job Type: Full‑time

Unlimited referral bonuses

About TCR We keep airports moving. Literally. At TCR, we’re not the ones flying the planes, but without us, they don’t leave the ground. We make sure that the equipment used on airport ramps, like pushbacks, belt loaders, aircraft tractors, and baggage carts—always ready to perform. We rent it, maintain it, fix it, optimise it, and even give it a second life. This equipment is called

Ground Support Equipment (GSE) , and we are world leaders in it. We work behind the scenes at more than 245 airports in 24 countries, partnering with airlines, airports and ground handlers. Our technicians, engineers, project managers and support teams make that happen. Our work isn’t just technical, it’s environmental too. We repair and reuse thousands of machines, reducing waste and cutting emissions. We rethink how fleets should be managed, and we’re leading the way in electric GSE.

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