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Humana

Senior Associate, Marketing Data Scientist (PCO)

Humana, Louisville, Kentucky, us, 40201

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Senior Associate, Marketing Data Scientist (PCO) As Senior Data Scientist, PCO Analytics (x1), you will lead analytical efforts that support Humana’s Primary Care Organization (PCO). You will transform complex data into actionable insights that guide marketing strategies, improve member engagement, and support operational excellence. This role is ideal for someone who thrives in a fast-paced, data-driven environment and enjoys connecting analytics to real-world healthcare outcomes.

Responsibilities

Leverage dashboards and reporting tools to develop insights around campaign performance, member engagement, and operational KPIs

Conduct deep‑dive analyses to uncover trends, identify opportunities, and support strategic planning

Collaborate with marketing, clinical, and strategy teams to align analytics with business goals

Translate complex data into clear, actionable insights for leadership and stakeholders

Mentor junior analysts and contribute to the development of best practices in analytics

Develop custom machine learning models such as segmentation, multi‑touch attribution, churn models, etc.

Use predictive modeling to bring insights into Humana member experiences utilizing regression, random forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes.

Conduct a power analysis, hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings to our business partners.

Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions

Responsible for post‑campaign analysis, including media performance, consumer/audience performance and trends, consumer profiles, patient appointment analysis and trends, omni‑channel analysis (online to offline, offline to online, optimal pathway, etc.)

Required Qualifications

Bachelor's degree in data analytics, pharmacy, business, healthcare, related quantitative field OR 3–5 years of data analytics or data science experience

3+ years of demonstrated proficiency in SQL, Python, or R for data analysis and modeling

3+ years strong experience with data visualization tools (e.g., Tableau, Power BI)

3+ years experience with setting up causal inference experiments

Experience in developing, maintaining, and collecting structured and unstructured data sets for analysis and reporting

Ability to create reports, projections, models, and presentations to support business strategy and tactics

3+ years and knowledge of predictive modeling and segmentation techniques

Preferred Qualifications

Master’s degree in a quantitative or healthcare‑related field

Familiarity with HIPAA and healthcare compliance standards

Experience with Snowflake / Databricks

Marketing experience a plus

Experience with Adobe Analytics

Work from Home Information

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Associates who live and work from home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.

Humana will provide home or hybrid home/office associates with telephone equipment appropriate to meet the business requirements for their position/job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Travel Requirements Remote position; occasional travel to Humana offices for training or meetings may be required.

Schedule and Compensation 40 hours per week. Base pay range:

$117,600 – $161,700

per year. This job is eligible for a bonus incentive plan.

Benefits Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offer competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.

Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Application Deadline 10‑22‑2025

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