Traveltechessentialist
Senior Product Marketing Specialist
United States - Texas - Austin
Marketing
Full-Time Regular
10/14/2025
ID # R-98357
Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our values and leadership agreements, we foster an open culture where everyone belongs and differences are celebrated. When one of us wins, we all win.
We provide a full benefits package, including travel perks, time‑off, parental leave, flexible work model and career development resources to fuel our employees’ passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Introduction to team
Travel Partnerships and Advertising helps partners—hotels, airlines, destination marketing organizations (DMOs) and more—deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.
Make An Impact!
Our B2B Product Marketing team is looking for a motivated
Product Marketing Senior Specialist
who excels within a team and independently, eager to learn and grow, and cares deeply about the customer experience to focus on our Vacation Rental Property Management Software, Escapia.
In this role, you will:
Assist with developing fundamental insights of our market, partners, and competitors.
Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies.
Gather and analyze customer feedback to inform GTM strategies, messaging and positioning, and influence the product roadmap by conducting customer interviews, surveys, and focus groups.
Work across global teams to own, execute and report on go‑to‑market marketing strategies to drive high‑performing product launches.
Develop clear and compelling positioning and messaging for our Escapia product portfolio.
Lead product launch plans and develop effective sales training materials.
Collaborate with product, growth marketing, public relations, sales enablement, sales, and customer support teams to ensure alignment and support for go‑to‑market launch.
Present GTM plans and performance updates to senior management.
Help maintain internal alignment with other parts of the company including Product, Sales, Customer Success, and Marketing.
Experience and qualifications:
2 to 5 years of experience orchestrating and optimizing GTM strategies throughout the B2B customer lifecycle.
Experience in B2B software and/or APIs is preferred.
Excellent project management skills, with an ability to consistently prioritize and lead execution from other team members to deliver quality outcomes on time.
Demonstrate use of data and metrics to develop and test hypotheses, deploy optimizations, and evaluate outcomes.
Possess strong interpersonal skills to successfully collaborate with other teams in globally matrixed work groups.
Enjoy a fast‑paced environment, with multiple priorities and a strong bias for action.
Actively identify and resolve issues, owning tools and processes, with minimal supervision.
Bachelor’s degree in business, marketing, advertising or communications, or a related technical field; or equivalent related professional experience.
Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request page.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, e‑bookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™ and Expedia Cruises™.
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.
#J-18808-Ljbffr
Marketing
Full-Time Regular
10/14/2025
ID # R-98357
Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our values and leadership agreements, we foster an open culture where everyone belongs and differences are celebrated. When one of us wins, we all win.
We provide a full benefits package, including travel perks, time‑off, parental leave, flexible work model and career development resources to fuel our employees’ passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Introduction to team
Travel Partnerships and Advertising helps partners—hotels, airlines, destination marketing organizations (DMOs) and more—deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.
Make An Impact!
Our B2B Product Marketing team is looking for a motivated
Product Marketing Senior Specialist
who excels within a team and independently, eager to learn and grow, and cares deeply about the customer experience to focus on our Vacation Rental Property Management Software, Escapia.
In this role, you will:
Assist with developing fundamental insights of our market, partners, and competitors.
Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies.
Gather and analyze customer feedback to inform GTM strategies, messaging and positioning, and influence the product roadmap by conducting customer interviews, surveys, and focus groups.
Work across global teams to own, execute and report on go‑to‑market marketing strategies to drive high‑performing product launches.
Develop clear and compelling positioning and messaging for our Escapia product portfolio.
Lead product launch plans and develop effective sales training materials.
Collaborate with product, growth marketing, public relations, sales enablement, sales, and customer support teams to ensure alignment and support for go‑to‑market launch.
Present GTM plans and performance updates to senior management.
Help maintain internal alignment with other parts of the company including Product, Sales, Customer Success, and Marketing.
Experience and qualifications:
2 to 5 years of experience orchestrating and optimizing GTM strategies throughout the B2B customer lifecycle.
Experience in B2B software and/or APIs is preferred.
Excellent project management skills, with an ability to consistently prioritize and lead execution from other team members to deliver quality outcomes on time.
Demonstrate use of data and metrics to develop and test hypotheses, deploy optimizations, and evaluate outcomes.
Possess strong interpersonal skills to successfully collaborate with other teams in globally matrixed work groups.
Enjoy a fast‑paced environment, with multiple priorities and a strong bias for action.
Actively identify and resolve issues, owning tools and processes, with minimal supervision.
Bachelor’s degree in business, marketing, advertising or communications, or a related technical field; or equivalent related professional experience.
Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request page.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, e‑bookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™ and Expedia Cruises™.
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.
#J-18808-Ljbffr