Expedia Group
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Senior Product Marketing Specialist
role at
Expedia Group
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This range is provided by Expedia Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $82,500.00/yr - $115,500.00/yr
Why Join Us To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and we win together.
We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees’ passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Introduction to team Travel Partnerships and Advertising helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.
Make An Impact Our B2B Product Marketing team is looking for a motivated
Product Marketing Senior Specialist
who excels working within a team and independently, eager to learn and grow, and cares deeply about the customer experience to focus on our Vacation Rental Property Management Software, Escapia. Ready for a challenge? Join our team of product marketing professionals and help us fulfill our travel partners’ reach and visibility needs!
In this role, you will:
Assist with developing fundamental insights of our market, partners, and competitors
Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies
Gather and analyze customer feedback to inform GTM strategies, messaging and positioning, and influence the product roadmap by conducting customer interviews, surveys, and focus groups
Work across global teams to own, execute and report on go‑to‑market marketing strategies to drive high‑performing product launches
Develop clear and compelling positioning and messaging for our Escapia product portfolio
Lead product launch plans and develop effective sales training materials
Collaborate with product, growth marketing, public relations, sales enablement, sales, and customer support teams to ensure alignment and support for go to market launch
Present GTM plans and performance updates to senior management
Help maintain internal alignment with other parts of the company including Product, Sales, Customer Success, and Marketing
Experience and qualifications
2 to 5 years of experience orchestrating and optimizing GTM strategies throughout the B2B customer lifecycle
Experience in B2B software and/or APIs is preferred
Excellent project management skills, with an ability to consistently prioritize and lead execution from other team members to deliver quality outcomes on time
Demonstrate use of data and metrics to develop and test hypotheses, deploy optimizations, and evaluate outcomes
Possess strong interpersonal skills to successfully collaborate with other teams in globally matrixed work groups
Enjoy a fast‑paced environment, with multiple priorities and a strong bias for action
Actively identify and resolve issues, owning tools and processes, with minimal supervision
Bachelor’s degree in business, marketing, advertising or communications, or a related technical field; or equivalent related professional experience
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award‑winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Employment Opportunities and EEO Statement Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization.
Benefits Summary Expedia Group offers a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
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Senior Product Marketing Specialist
role at
Expedia Group
Get AI-powered advice on this job and more exclusive features.
This range is provided by Expedia Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $82,500.00/yr - $115,500.00/yr
Why Join Us To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and we win together.
We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees’ passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Introduction to team Travel Partnerships and Advertising helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.
Make An Impact Our B2B Product Marketing team is looking for a motivated
Product Marketing Senior Specialist
who excels working within a team and independently, eager to learn and grow, and cares deeply about the customer experience to focus on our Vacation Rental Property Management Software, Escapia. Ready for a challenge? Join our team of product marketing professionals and help us fulfill our travel partners’ reach and visibility needs!
In this role, you will:
Assist with developing fundamental insights of our market, partners, and competitors
Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies
Gather and analyze customer feedback to inform GTM strategies, messaging and positioning, and influence the product roadmap by conducting customer interviews, surveys, and focus groups
Work across global teams to own, execute and report on go‑to‑market marketing strategies to drive high‑performing product launches
Develop clear and compelling positioning and messaging for our Escapia product portfolio
Lead product launch plans and develop effective sales training materials
Collaborate with product, growth marketing, public relations, sales enablement, sales, and customer support teams to ensure alignment and support for go to market launch
Present GTM plans and performance updates to senior management
Help maintain internal alignment with other parts of the company including Product, Sales, Customer Success, and Marketing
Experience and qualifications
2 to 5 years of experience orchestrating and optimizing GTM strategies throughout the B2B customer lifecycle
Experience in B2B software and/or APIs is preferred
Excellent project management skills, with an ability to consistently prioritize and lead execution from other team members to deliver quality outcomes on time
Demonstrate use of data and metrics to develop and test hypotheses, deploy optimizations, and evaluate outcomes
Possess strong interpersonal skills to successfully collaborate with other teams in globally matrixed work groups
Enjoy a fast‑paced environment, with multiple priorities and a strong bias for action
Actively identify and resolve issues, owning tools and processes, with minimal supervision
Bachelor’s degree in business, marketing, advertising or communications, or a related technical field; or equivalent related professional experience
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award‑winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Employment Opportunities and EEO Statement Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization.
Benefits Summary Expedia Group offers a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
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