Intuit
Group Marketing Manager, Mailchimp Web Marketing
Intuit, Atlanta, Georgia, United States, 30383
Group Marketing Manager, Mailchimp Web Marketing
Join to apply for the
Group Marketing Manager, Mailchimp Web Marketing
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Intuit . Overview: Part of the GBSG Marketing Services organization, the Web Marketing team is responsible for optimizing the Mailchimp website to drive customer acquisition and revenue growth. We leverage qualitative and quantitative data, customer insights, and experimentation to design and execute effective, scalable web optimization programs. You will lead the Web Marketing team as a seasoned leader with a mix of strategic thinking, data-driven insight, operational mastery, and leadership. You will spearhead the short- and long-term transformation of Mailchimp’s website, guiding strategy, roadmap, optimization, and execution to meet and exceed acquisition and conversion goals. You’ll partner across Paid Media, Lifecycle Marketing, Product, Design, Engineering, Analytics, Sales, and more to deliver high-performing experiences that drive growth and deepen engagement. To excel, bring strategic thinking, data-driven insight, operating mastery, and leadership skills. Ability to analyze traffic and conversion data, develop hypotheses, and prioritize impactful initiatives while fostering cross-functional collaboration is critical. Responsibilities
1-Year Business Planning: Own the 1-year web marketing plan and roadmap, including defining strategic priorities and executing programs that drive acquisition and revenue growth. Experimentation Leadership: Drive website experimentation initiatives—including A/B testing—to identify high-potential opportunities for growth and innovation. Growth Strategy and Optimization: Leverage audience insights, traffic patterns, and behavioral data to optimize site experiences, create learning plans, develop scalable templates, and implement best practices across the user journey. Cross-functional Collaboration: Partner across Product Management, UX Design, Engineering, Analytics, Marketing, and Sales to define and execute seamless end-to-end web experiences. Performance Measurement: Manage web analytics dashboards and track progress towards KPIs (traffic, engagement, conversion rates); identify opportunities and recommend improvements. Technical Execution and Governance: Partner with Web Operations and Product teams to ensure scalable, high-quality technical execution, governance frameworks, and adherence to UX and branding standards. People Leadership: Manage, coach, and develop a team of web marketers and operations team members; foster a high-performing, collaborative team culture rooted in experimentation and customer empathy. Qualifications
10+ years of business experience in acquisition and/or product marketing within SaaS/Technology companies. Web Marketing Craft Expertise: Proven expertise in web marketing with a track record of building successful web optimization programs. Small/medium-sized B2B/B2C experience is a plus. Customer-Obsessed: Leads with customer insights, obsessively seeks new insights that result in action, and advocates internally and externally on behalf of our customers. Strategic and Analytical: Experience with consumer research and data, including qualitative and quantitative testing. Ability to quickly analyze and synthesize data and distill into clear, concise recommendations for an executive audience. AI Fluency: Demonstrated understanding and application of AI and machine learning in web optimization, including personalized experiences, predictive analytics, and automated content generation. Compelling Storyteller: Excellent written and verbal communications, presentation and facilitation skills. Intellectually Curious Risk-Taker; Collaborator and Influencer; Self-Starter; Versatile Doer People Leader: Proven people leader experience managing and developing a team of direct reports. BA/BS required or equivalent work experience Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. The base pay range and specifics are provided in the Careers page. Senior leadership expectations and collaboration across teams to drive growth and customer value.
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Join to apply for the
Group Marketing Manager, Mailchimp Web Marketing
role at
Intuit . Overview: Part of the GBSG Marketing Services organization, the Web Marketing team is responsible for optimizing the Mailchimp website to drive customer acquisition and revenue growth. We leverage qualitative and quantitative data, customer insights, and experimentation to design and execute effective, scalable web optimization programs. You will lead the Web Marketing team as a seasoned leader with a mix of strategic thinking, data-driven insight, operational mastery, and leadership. You will spearhead the short- and long-term transformation of Mailchimp’s website, guiding strategy, roadmap, optimization, and execution to meet and exceed acquisition and conversion goals. You’ll partner across Paid Media, Lifecycle Marketing, Product, Design, Engineering, Analytics, Sales, and more to deliver high-performing experiences that drive growth and deepen engagement. To excel, bring strategic thinking, data-driven insight, operating mastery, and leadership skills. Ability to analyze traffic and conversion data, develop hypotheses, and prioritize impactful initiatives while fostering cross-functional collaboration is critical. Responsibilities
1-Year Business Planning: Own the 1-year web marketing plan and roadmap, including defining strategic priorities and executing programs that drive acquisition and revenue growth. Experimentation Leadership: Drive website experimentation initiatives—including A/B testing—to identify high-potential opportunities for growth and innovation. Growth Strategy and Optimization: Leverage audience insights, traffic patterns, and behavioral data to optimize site experiences, create learning plans, develop scalable templates, and implement best practices across the user journey. Cross-functional Collaboration: Partner across Product Management, UX Design, Engineering, Analytics, Marketing, and Sales to define and execute seamless end-to-end web experiences. Performance Measurement: Manage web analytics dashboards and track progress towards KPIs (traffic, engagement, conversion rates); identify opportunities and recommend improvements. Technical Execution and Governance: Partner with Web Operations and Product teams to ensure scalable, high-quality technical execution, governance frameworks, and adherence to UX and branding standards. People Leadership: Manage, coach, and develop a team of web marketers and operations team members; foster a high-performing, collaborative team culture rooted in experimentation and customer empathy. Qualifications
10+ years of business experience in acquisition and/or product marketing within SaaS/Technology companies. Web Marketing Craft Expertise: Proven expertise in web marketing with a track record of building successful web optimization programs. Small/medium-sized B2B/B2C experience is a plus. Customer-Obsessed: Leads with customer insights, obsessively seeks new insights that result in action, and advocates internally and externally on behalf of our customers. Strategic and Analytical: Experience with consumer research and data, including qualitative and quantitative testing. Ability to quickly analyze and synthesize data and distill into clear, concise recommendations for an executive audience. AI Fluency: Demonstrated understanding and application of AI and machine learning in web optimization, including personalized experiences, predictive analytics, and automated content generation. Compelling Storyteller: Excellent written and verbal communications, presentation and facilitation skills. Intellectually Curious Risk-Taker; Collaborator and Influencer; Self-Starter; Versatile Doer People Leader: Proven people leader experience managing and developing a team of direct reports. BA/BS required or equivalent work experience Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. The base pay range and specifics are provided in the Careers page. Senior leadership expectations and collaboration across teams to drive growth and customer value.
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