BetterUp
Overview
In this role, you will join BetterUp’s Product Marketing team (PMM), helping to translate the science and technology of our Human Transformation Platform into collateral and messaging that resonates for our buyers. You will own persona research, messaging, value prop development, frontline seller enablement, product launches, and cross-functional GTM orchestration for BetterUp’s products. You will have a significant influence on both product strategy and GTM strategy for the products you manage, and you will measure success by meeting revenue and adoption goals.
What You’ll Do
Build and lead the GTM strategy for your product and solution areas, focusing on positioning and messaging, pricing and packaging, thought leadership, competitive intelligence and field enablement
Develop detailed buyer and influencer personas for your product and solution areas
Shape how your products and solutions fit into the broader BetterUp multi-product platform narrative
Own storytelling, messaging, positioning, naming, competitive intelligence and value proposition development for the individual product and solution offerings
Develop and execute launch plans for new solution offerings both internally (via customer-facing roles like Sales and Customer Success) and externally (with customers, partners and influencers)
Support sales teams with regular product training, demos, playbooks, solution presentations and audience knowledge with supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content
Monitor and own business metrics related to revenue, pipeline, win rate and usage metrics for your product and solution areas
Lead the process for continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace
Regularly update PMM assets based on evolving competitive intelligence, customer feedback and changing market dynamics
Partner with product management to inform product strategy with the customer at the center to drive the next generation of products
Help define an overall product roadmap that drives long-term growth and translate the product vision into an external-facing innovation story
Collaborate with Growth and demand-generation teams on content and messaging for campaigns and pipeline-acceleration activities
Qualifications / What You’ll Need
Deep expertise in selling and positioning B2B SaaS HR tech or science-backed digital platforms
Experience building PMM messaging and campaigns targeting very large enterprise C-level buyers
Natural passion and curiosity for AI disruption and the human transformation category
Positive growth mindset, comfort pivoting quickly and high self-motivation
Outstanding written and verbal communication skills
Ability to translate market intelligence into high-quality value propositions and assets
Ability to identify the job to be done and translate it into tangible development work
Strong cross-functional leadership and collaboration skills
Storytelling ability to create emotionally resonant and human narratives that inspire action
Learner mindset to rapidly acquire knowledge and move progress forward
Playful attitude with the ability to thrive in ambiguity
AI at BetterUp Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We look for teammates who evolve with technology, share discoveries openly, and help define best practices for AI-augmented work. During interviews, you’ll have opportunities to demonstrate how you harness AI to learn, iterate, and amplify impact.
Benefits We are committed to living our mission by providing benefits that help employees care for themselves, support their families, and contribute to their communities.
Access to BetterUp coaching for you and a friend or family member
Competitive compensation with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year: federal/statutory holidays observed; inner workdays; volunteer days; learning and development stipend; company-wide breaks
Year-round charitable contribution on behalf of BetterUp
401(k) self-contribution
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The base salary range for this role is $142,000 – $225,000. If you live in New York, the base salary range is $164,000 – $225,000 for New York City and San Francisco, or $142,000 – $195,000 for all other locations.
Protecting your privacy and treating your personal information with care is important. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have questions about privacy, reach out to support@betterup.co.
This description reflects the role at a high level and is not intended to be an exhaustive list of responsibilities.
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In this role, you will join BetterUp’s Product Marketing team (PMM), helping to translate the science and technology of our Human Transformation Platform into collateral and messaging that resonates for our buyers. You will own persona research, messaging, value prop development, frontline seller enablement, product launches, and cross-functional GTM orchestration for BetterUp’s products. You will have a significant influence on both product strategy and GTM strategy for the products you manage, and you will measure success by meeting revenue and adoption goals.
What You’ll Do
Build and lead the GTM strategy for your product and solution areas, focusing on positioning and messaging, pricing and packaging, thought leadership, competitive intelligence and field enablement
Develop detailed buyer and influencer personas for your product and solution areas
Shape how your products and solutions fit into the broader BetterUp multi-product platform narrative
Own storytelling, messaging, positioning, naming, competitive intelligence and value proposition development for the individual product and solution offerings
Develop and execute launch plans for new solution offerings both internally (via customer-facing roles like Sales and Customer Success) and externally (with customers, partners and influencers)
Support sales teams with regular product training, demos, playbooks, solution presentations and audience knowledge with supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content
Monitor and own business metrics related to revenue, pipeline, win rate and usage metrics for your product and solution areas
Lead the process for continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace
Regularly update PMM assets based on evolving competitive intelligence, customer feedback and changing market dynamics
Partner with product management to inform product strategy with the customer at the center to drive the next generation of products
Help define an overall product roadmap that drives long-term growth and translate the product vision into an external-facing innovation story
Collaborate with Growth and demand-generation teams on content and messaging for campaigns and pipeline-acceleration activities
Qualifications / What You’ll Need
Deep expertise in selling and positioning B2B SaaS HR tech or science-backed digital platforms
Experience building PMM messaging and campaigns targeting very large enterprise C-level buyers
Natural passion and curiosity for AI disruption and the human transformation category
Positive growth mindset, comfort pivoting quickly and high self-motivation
Outstanding written and verbal communication skills
Ability to translate market intelligence into high-quality value propositions and assets
Ability to identify the job to be done and translate it into tangible development work
Strong cross-functional leadership and collaboration skills
Storytelling ability to create emotionally resonant and human narratives that inspire action
Learner mindset to rapidly acquire knowledge and move progress forward
Playful attitude with the ability to thrive in ambiguity
AI at BetterUp Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We look for teammates who evolve with technology, share discoveries openly, and help define best practices for AI-augmented work. During interviews, you’ll have opportunities to demonstrate how you harness AI to learn, iterate, and amplify impact.
Benefits We are committed to living our mission by providing benefits that help employees care for themselves, support their families, and contribute to their communities.
Access to BetterUp coaching for you and a friend or family member
Competitive compensation with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year: federal/statutory holidays observed; inner workdays; volunteer days; learning and development stipend; company-wide breaks
Year-round charitable contribution on behalf of BetterUp
401(k) self-contribution
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The base salary range for this role is $142,000 – $225,000. If you live in New York, the base salary range is $164,000 – $225,000 for New York City and San Francisco, or $142,000 – $195,000 for all other locations.
Protecting your privacy and treating your personal information with care is important. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have questions about privacy, reach out to support@betterup.co.
This description reflects the role at a high level and is not intended to be an exhaustive list of responsibilities.
#J-18808-Ljbffr