BetterUp
Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. You’ll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get more than a paycheck—a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (each with their own BetterUp Coach), and work that matters. This makes for a remarkably focused and fulfilling work experience. For people with fire in their belly, it’s a game-changing, career-defining move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we should start talking.
In this role, you will join BetterUp’s innovative Product Marketing team (PMM), helping to translate the science and technology of our Human Transformation Platform into collateral and messaging that resonates for our buyers. You will own persona research, messaging, value prop development, frontline seller enablement, product launches, and cross-functional GTM orchestration for BetterUp’s products. You will have a significant influence on both the product strategy and the GTM strategy for the products you will manage, and you will measure success by meeting revenue and adoption goals.
We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Arlington, VA metro area. Please ensure you can realistically commit to this structure before applying.
What You’ll Do
Build and lead the GTM strategy for your product and solution areas - focusing on positioning and messaging, pricing and packaging, thought leadership, competitive intelligence and field enablement
Develop detailed buyer and influencer personas for your product and solution areas
Shape how your products and solutions fit into the broader BetterUp multi-product platform narrative
Own storytelling, messaging, positioning, naming, competitive intelligence and value proposition development for the individual product and solution offerings
Develop and execute on launch plans for new solution offerings both internally (via customer-facing roles like Sales and Customer Success) and externally (with customers, partners and influencers)
Support sales teams with regular product training, demos, playbooks, solution presentations and audience knowledge with supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content
Monitor and own business metrics in regard to revenue, pipeline, win rate and usage metrics for your product and solution areas
Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace
Regularly update PMM assets based on rapidly evolving competitive intelligence, customer feedback and changing market dynamics for your product and solution areas
Partnering with product management to help inform product strategy with the customer at the center to drive the next generation of our products
Drive efforts with product management to define an overall product roadmap that will drive the long term growth of the organization and translate the product vision into an external facing innovation story to inspire customers
Partner with Growth & demand-generation teams on content and messaging for campaigns and pipeline-acceleration activities
Qualifications
Deep expertise in selling and positioning B2B SaaS HR tech or science-backed digital platforms
Built PMM messaging and campaigns targeting very large enterprise C-level buyers
Natural passion and curiosity for AI disruption and the human transformation category
Positive growth builder mindset, comfortable pivoting quickly and highly self-motivated
Outstanding written and verbal communication skills
Craftsmanship. Ability to translate market intel into high quality value props and assets that are effective and magical.
Builder. Ability to identify the job to be done, then simplify into something tangible we can build from together.
Organize to win. Ability to lead cross-functional co-creation and support others
Storyteller. Ability to create emotionally resonant and deeply human stories to inspire the market to take action
Learner. Ability to see challenges as opportunities to learn and quickly gain the knowledge needed to progress
Playful. Ability to find fun and opportunity in ambiguity
AI at BetterUp Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We are looking for teammates who are excited to evolve alongside technology—people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
Benefits At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Workdays
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
We compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The base salary range for this role is $142,000– $225,000.
If you live in New York, the base salary range for this role is: $164,000 – $225,000: New York City and San Francisco; $142,000 – $195,000: All other locations
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co
#J-18808-Ljbffr
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we should start talking.
In this role, you will join BetterUp’s innovative Product Marketing team (PMM), helping to translate the science and technology of our Human Transformation Platform into collateral and messaging that resonates for our buyers. You will own persona research, messaging, value prop development, frontline seller enablement, product launches, and cross-functional GTM orchestration for BetterUp’s products. You will have a significant influence on both the product strategy and the GTM strategy for the products you will manage, and you will measure success by meeting revenue and adoption goals.
We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Arlington, VA metro area. Please ensure you can realistically commit to this structure before applying.
What You’ll Do
Build and lead the GTM strategy for your product and solution areas - focusing on positioning and messaging, pricing and packaging, thought leadership, competitive intelligence and field enablement
Develop detailed buyer and influencer personas for your product and solution areas
Shape how your products and solutions fit into the broader BetterUp multi-product platform narrative
Own storytelling, messaging, positioning, naming, competitive intelligence and value proposition development for the individual product and solution offerings
Develop and execute on launch plans for new solution offerings both internally (via customer-facing roles like Sales and Customer Success) and externally (with customers, partners and influencers)
Support sales teams with regular product training, demos, playbooks, solution presentations and audience knowledge with supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content
Monitor and own business metrics in regard to revenue, pipeline, win rate and usage metrics for your product and solution areas
Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace
Regularly update PMM assets based on rapidly evolving competitive intelligence, customer feedback and changing market dynamics for your product and solution areas
Partnering with product management to help inform product strategy with the customer at the center to drive the next generation of our products
Drive efforts with product management to define an overall product roadmap that will drive the long term growth of the organization and translate the product vision into an external facing innovation story to inspire customers
Partner with Growth & demand-generation teams on content and messaging for campaigns and pipeline-acceleration activities
Qualifications
Deep expertise in selling and positioning B2B SaaS HR tech or science-backed digital platforms
Built PMM messaging and campaigns targeting very large enterprise C-level buyers
Natural passion and curiosity for AI disruption and the human transformation category
Positive growth builder mindset, comfortable pivoting quickly and highly self-motivated
Outstanding written and verbal communication skills
Craftsmanship. Ability to translate market intel into high quality value props and assets that are effective and magical.
Builder. Ability to identify the job to be done, then simplify into something tangible we can build from together.
Organize to win. Ability to lead cross-functional co-creation and support others
Storyteller. Ability to create emotionally resonant and deeply human stories to inspire the market to take action
Learner. Ability to see challenges as opportunities to learn and quickly gain the knowledge needed to progress
Playful. Ability to find fun and opportunity in ambiguity
AI at BetterUp Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We are looking for teammates who are excited to evolve alongside technology—people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
Benefits At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Workdays
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
We compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The base salary range for this role is $142,000– $225,000.
If you live in New York, the base salary range for this role is: $164,000 – $225,000: New York City and San Francisco; $142,000 – $195,000: All other locations
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co
#J-18808-Ljbffr