Director, Talent, Culture and HR

Overview We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.

Responsibilities

Analyze campaign performance across paid search, paid social, programmatic, CTV/OLV, and digital publications

Develop narrative-driven reporting decks or summaries that connect data to strategic objectives

Collaborate with internal teams to gather context and align insights with client goals

Provide optimization recommendations based on performance trends

Time Allocation During the Month

Week 1: 2–3 hours (briefing, ramp-up)

Week 2: 4–5 hours (heavier lift)

Week 3: 4–5 hours (heavier lift continues)

Week 4: 1–2 hours (light wrap-up)

Requirements

5–8 years experience in digital media strategy, planning, or performance analysis

Hands-on experience with media platforms like Google Ads, Meta, DSPs, and publication-based media buys

Strong understanding of performance storytelling and media KPIs

Industry experience in eCommerce, healthcare, ticketed events, or similar verticals is highly preferred

Proven ability to synthesize data into executive-level insights and recommendations

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