Lever
Overview
This range is provided by Lever. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Lever is a marketing agency that stands at the intersection of experience and innovation. Lever is a place where the acumen of industry experts harmonizes with the latest advancements in advertising technology. Our focus: spotlighting our clients, the true protagonists of our success narratives. Our team is a dynamic collective of individuals, united in their pursuit of excellence and innovation. We foster a culture of transparency and adaptability, building partnerships grounded in trust and mutual growth. At Lever, we are more than just an agency; we are a community of marketing professionals who are curious, driven, and committed to delivering results that surpass expectations. As a potential member of the Lever team, you would be joining an organization that values great work, strong integrity, and high morale. We are growth-oriented, constantly seeking avenues to not only enhance our clients\' journeys, but also to nurture careers and foster lasting relationships. Join us at Lever, where we are reshaping the marketing landscape, one success story at a time. Base pay range
$60,000.00/yr - $72,000.00/yr What you’ll do
Campaign Management: Search Campaigns:
Manage and optimize search campaigns on
Google Ads and Microsoft Ads , delivering strong performance across lead generation, brand awareness, and e-commerce objectives. Performance Max:
Utilize PMax campaigns to maximize performance across Google’s inventory with a data-driven approach. Demand Gen & Display:
Execute Demand Gen and Display campaigns to broaden reach and drive audience engagement through visual and responsive ad formats. YouTube Ads:
Plan and execute YouTube video campaigns to build brand awareness and consideration, ensuring alignment with overarching marketing goals. Microsoft Audience Network (MSAN):
Develop and optimize native ad campaigns through MSAN to target unique audiences within Microsoft’s ecosystem. Secondary Platforms:
Contribute to campaigns on
Meta Ads, LinkedIn Ads, and Programmatic Display , using these platforms to complement primary efforts and expand reach. Budget Management:
Efficiently manage
$20K+ monthly budgets
across multiple platforms, ensuring optimal spend allocation to achieve KPIs and ROI goals. Data Analysis:
Leverage analytics tools to track and evaluate campaign performance, uncover trends, and provide actionable optimization recommendations. Tools include
Google Analytics ,
Microsoft Ads reporting , Tableau, and Datorama. Reporting:
Prepare comprehensive performance reports that highlight key insights, identify opportunities for improvement, and offer actionable recommendations. Optimization:
Continuously refine campaign structures, bidding strategies, and audience targeting across all platforms to maximize performance. Market Research:
Stay informed about trends in paid digital marketing, platform updates, and audience behavior to innovate and optimize campaigns. Collaboration:
Partner with internal teams to ensure campaign alignment with marketing objectives. Share strategic insights, learnings, and platform-specific best practices. Tag Management:
Implement and manage tracking through
Google Tag Manager , ensuring accurate conversion tracking and performance measurement. Certification Management:
Maintain certifications in
Google Ads, Microsoft Ads , and other relevant platforms, demonstrating expertise and staying current with platform advancements. What you’ll bring
Proven Experience: 2-4 years of experience managing paid digital marketing campaigns with expertise in
Google Ads and Microsoft Ads . Hands-on experience with
Search, PMax, Demand Gen, YouTube, Display , and
Microsoft Audience Network (MSAN)
campaigns. Experience managing
$20K+ monthly budgets
and delivering measurable results. Vertical Expertise:
Proven success in managing campaigns across
lead generation, brand awareness, and e-commerce verticals , with the ability to adapt strategies to meet client goals. Technical Skills: Proficiency in
Google Tag Manager ,
Google Analytics , and platform-specific reporting tools. Strong analytical skills with experience using
Excel , Tableau, or Datorama for data visualization and reporting. Certifications:
Current or ability to achieve certifications in
Google Ads, Microsoft Ads , and secondary platforms like
Meta Ads and LinkedIn Ads . Adaptability:
Ability to manage multiple priorities and campaigns in a fast-paced, dynamic environment. Collaboration & Communication:
Strong verbal and written communication skills for presenting strategies, sharing insights, and aligning with team objectives. Continuous Learning:
A passion for staying current with industry trends, platform updates, and new opportunities in paid digital marketing. Tools you’ll work with
Ad Platforms:
Google Ads, Microsoft Ads, and more. What we offer
100% premium paid medical, dental and vision benefits for employees 401K with a salary match 13 paid holidays Competitive vacation and unlimited personal time-off package Hybrid Structure Company donation match – you donate, we donate Time off for community service – because charity can’t always wait until evenings or weekends Seniorilty level
Associate Employment type
Full-time Job function
Marketing and Advertising Industries Advertising Services Note: This refined description retains the essential job information while removing irrelevant boilerplate and extraneous postings.
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This range is provided by Lever. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Lever is a marketing agency that stands at the intersection of experience and innovation. Lever is a place where the acumen of industry experts harmonizes with the latest advancements in advertising technology. Our focus: spotlighting our clients, the true protagonists of our success narratives. Our team is a dynamic collective of individuals, united in their pursuit of excellence and innovation. We foster a culture of transparency and adaptability, building partnerships grounded in trust and mutual growth. At Lever, we are more than just an agency; we are a community of marketing professionals who are curious, driven, and committed to delivering results that surpass expectations. As a potential member of the Lever team, you would be joining an organization that values great work, strong integrity, and high morale. We are growth-oriented, constantly seeking avenues to not only enhance our clients\' journeys, but also to nurture careers and foster lasting relationships. Join us at Lever, where we are reshaping the marketing landscape, one success story at a time. Base pay range
$60,000.00/yr - $72,000.00/yr What you’ll do
Campaign Management: Search Campaigns:
Manage and optimize search campaigns on
Google Ads and Microsoft Ads , delivering strong performance across lead generation, brand awareness, and e-commerce objectives. Performance Max:
Utilize PMax campaigns to maximize performance across Google’s inventory with a data-driven approach. Demand Gen & Display:
Execute Demand Gen and Display campaigns to broaden reach and drive audience engagement through visual and responsive ad formats. YouTube Ads:
Plan and execute YouTube video campaigns to build brand awareness and consideration, ensuring alignment with overarching marketing goals. Microsoft Audience Network (MSAN):
Develop and optimize native ad campaigns through MSAN to target unique audiences within Microsoft’s ecosystem. Secondary Platforms:
Contribute to campaigns on
Meta Ads, LinkedIn Ads, and Programmatic Display , using these platforms to complement primary efforts and expand reach. Budget Management:
Efficiently manage
$20K+ monthly budgets
across multiple platforms, ensuring optimal spend allocation to achieve KPIs and ROI goals. Data Analysis:
Leverage analytics tools to track and evaluate campaign performance, uncover trends, and provide actionable optimization recommendations. Tools include
Google Analytics ,
Microsoft Ads reporting , Tableau, and Datorama. Reporting:
Prepare comprehensive performance reports that highlight key insights, identify opportunities for improvement, and offer actionable recommendations. Optimization:
Continuously refine campaign structures, bidding strategies, and audience targeting across all platforms to maximize performance. Market Research:
Stay informed about trends in paid digital marketing, platform updates, and audience behavior to innovate and optimize campaigns. Collaboration:
Partner with internal teams to ensure campaign alignment with marketing objectives. Share strategic insights, learnings, and platform-specific best practices. Tag Management:
Implement and manage tracking through
Google Tag Manager , ensuring accurate conversion tracking and performance measurement. Certification Management:
Maintain certifications in
Google Ads, Microsoft Ads , and other relevant platforms, demonstrating expertise and staying current with platform advancements. What you’ll bring
Proven Experience: 2-4 years of experience managing paid digital marketing campaigns with expertise in
Google Ads and Microsoft Ads . Hands-on experience with
Search, PMax, Demand Gen, YouTube, Display , and
Microsoft Audience Network (MSAN)
campaigns. Experience managing
$20K+ monthly budgets
and delivering measurable results. Vertical Expertise:
Proven success in managing campaigns across
lead generation, brand awareness, and e-commerce verticals , with the ability to adapt strategies to meet client goals. Technical Skills: Proficiency in
Google Tag Manager ,
Google Analytics , and platform-specific reporting tools. Strong analytical skills with experience using
Excel , Tableau, or Datorama for data visualization and reporting. Certifications:
Current or ability to achieve certifications in
Google Ads, Microsoft Ads , and secondary platforms like
Meta Ads and LinkedIn Ads . Adaptability:
Ability to manage multiple priorities and campaigns in a fast-paced, dynamic environment. Collaboration & Communication:
Strong verbal and written communication skills for presenting strategies, sharing insights, and aligning with team objectives. Continuous Learning:
A passion for staying current with industry trends, platform updates, and new opportunities in paid digital marketing. Tools you’ll work with
Ad Platforms:
Google Ads, Microsoft Ads, and more. What we offer
100% premium paid medical, dental and vision benefits for employees 401K with a salary match 13 paid holidays Competitive vacation and unlimited personal time-off package Hybrid Structure Company donation match – you donate, we donate Time off for community service – because charity can’t always wait until evenings or weekends Seniorilty level
Associate Employment type
Full-time Job function
Marketing and Advertising Industries Advertising Services Note: This refined description retains the essential job information while removing irrelevant boilerplate and extraneous postings.
#J-18808-Ljbffr