CROP
Communications & Development Manager Senior Manager
CROP, Oakland, California, United States, 94616
COMMUNICATIONS & DEVELOPMENT MANAGER / SENIOR MANAGER
Full-Time Start Date : January 5 2026
This position may be hired at either the Manager or Senior Manager level depending on the candidates experience and qualifications.
Who We Are CROP (Creating Restorative Opportunities and Programs) is an Oakland-based 501(c)(3) nonprofit dedicated to reimagining reentry through a holistic and human-centered model. Driven by innovative approaches to education advocacy housing personal leadership development and workforce pathways CROP works to reduce recidivism and create opportunities for justice-impacted individuals. Founded by leaders with direct lived experience in the criminal justice system CROPs programs aim to transform lives and communities.
What Youll Do The Communications & Development Manager is the engine that converts CROPs impact into visibility credibility and revenue. This role is critical to scaling CROPs impact and building the sustainable funding base needed to expand our programs.
You will design and execute an annual communications plan tied to revenue targets program milestones and the policy calendar; translate outcomes and participant stories into donor-ready assets cases for support sponsor decks appeals and quarterly impact briefs; and manage an integrated editorial calendar across email web social press and events to ensure a consistent accessible brand voice. Youll drive digital performance by growing and segmenting lists A / B testing messages optimizing our website and donation pathways and reporting monthly on key metrics.
Partnering closely with Programs youll turn data and lived experience into ethical compelling stories and maintain a scalable story bank; with Policy and PR partners youll elevate thought leadership pitch media that centers participant stories and lived experience and keep talking points and press kits current. Youll fuel campaigns and eventsfrom invitations and landing pages to run-of-show scripts slides sponsor recognition and post-event follow-upswhile keeping systems clean and compliant (CRM calendars templates accessibility consent) and coordinating light vendor relationships. Finally youll equip staff and alumni as authentic ambassadors with toolkits and coaching helping bridge understanding between participants donors employers partners and the broader community to accelerate CROPs mission of reducing recidivism and advancing economic opportunity.
Strategic Communications & Brand
Build and execute an annual communications plan aligned to revenue goals program milestones and policy moments
Maintain brand consistency (voice visuals accessibility) across decks web email socials print and events
Coordinate with executive leadership on messaging for public speaking fundraising media campaigns and advocacy efforts
Development Operations & Fundraising Communications
Manage the setup and execution of fundraising & awareness campaigns within our CRM
Build segmented donor lists creating and scheduling campaign workflows and ensuring data accuracy across all records
Support gift tracking acknowledgment processes and donor pipeline management
Manage online donor communications and create segmented and automated donor journeys (welcome nurture renewals lapsed-winbacks) with targeted copy and cadences for different audiences
Co‑own the fundraising content with the Development Director (case statements one‑pagers sponsor decks funder briefs LOIs grant narrative sections stewardship letters and impact updates)
Turn program outcomes into donor‑ready collateral: data snapshots success stories short videos and impact receipts
Coordinate campaign timelines (e.g. year‑end Give / Employee Impact days events) and ensure on‑time conversion‑oriented delivery
Content Development & Management
Create manage and maintain a content calendar that supports awareness engagement and fundraising
Write edit and design newsletters impact reports social media posts press releases blogs fundraising appeals and campaign collateral
Oversee podcast scheduling and coordination including guest communication and distribution planning
Maintain and update CROPs website (Squarespace) to ensure content is current engaging and aligned with our brand and mission
Collaborate with internal teams to publish blog posts event pages and campaign updates
Monitor website analytics and implement improvements to enhance user experience and accessibility
Package program learnings into stories with quotes photos and light‑lift video / social cuts
Public Relations & Media
Liaise with PR partners; pitch human-centered stories and place op‑eds with the Policy Team
Prepare talking points and media kits for the President and spokespeople; manage inbound media requests
Maintain a simple press room (bios logos impact facts photos recent coverage)
Digital Email & Social Growth
Manage and grow CROPs social media presence across platforms (LinkedIn Instagram Twitter / X Facebook etc.)
Monitor engagement and metrics and optimize content for reach and impact
Support staff in becoming effective ambassadors on social platforms
Special Projects & Project Management
Coordinate logistics for both in‑person and remote events involving various organizational stakeholders and external partners
Support other special projects which may include audits annual reports surveys fundraising initiatives sourcing bids from vendors and other duties as needed
Maintain and improve documentation and files
A NOTE ABOUT THIS ROLE We know this job description is ambitiouswere looking for someone who can move fluidly between communications development and digital strategy. Heres what you should know :
Responsibilities will fluctuate throughout the year based on organizational priorities and the fundraising calendar.
Were open to candidates with deep experience in development who can grow into communications work or strong communicators ready to learn development practices. If you excel in one area and are excited to build skills in the other we want to hear from you.
Who You Are This role can be filled at either the Manager or Senior Manager level typically requiring 3-8 years of progressive experience. The level will be determined based on your strategic capabilities and the scope of responsibilities you can own independently not solely on years of experience.
You thrive in collaborative environments while being self‑driven enough to take initiative and own your areas of responsibility. Youre excited about CROPs mission and bringing your expertise to work that matters. You combine strategic thinking with strong execution skills understanding how your work advances organizational goals.
We believe great talent comes from many backgrounds and career paths - whether youve followed a traditional career trajectory or taken a unique route to this point in your professional journey. We encourage candidates to apply even if they dont meet every qualification listed below. If youre excited about this role and our mission and think you could be a great fit wed love to hear from you.
Role Foundations For this role there are a few essential requirements :
Legal authorization to work in the United States
3 years experience in communications development marketing and / or digital media preferably in the nonprofit or social impact sector
Exceptional writing editing and storytelling skills
Demonstrated experience managing digital platforms social media strategy and content calendars
Proficient in design CRM software and email tools like Canva Adobe Creative Suite Mailchimp or similar platforms
Knowledge Skills & Abilities Were especially excited about candidates who bring experience and capabilities in some of these areas :
Knowledge Understanding of nonprofit or social impact work : Grasps how communications strategies differ in mission‑driven organizations. Understands key audiences such as donors partners and impacted communities and how to tailor messaging to each.
Experience with movement building and narrative shift : Understands how storytelling and strategic communications can influence public perception shift narratives and support advocacy goals.
Skills Digital content creation and design : Creates engaging digital content for multiple platforms.
Project management and execution : Plans and implements projects from start to finish. Sets clear timelines and deliverables. Adapts plans based on feedback and changing circumstances while maintaining momentum toward goals.
Managing content calendars and campaigns : Coordinates content across platforms and teams. Maintains a consistent publishing rhythm and aligns messaging with organizational priorities.
Abilities Produces compelling written and digital materials : Aims for accuracy and attention to detail. Can learn internalize and incorporate our voice across platforms. Organizes and shares information effectively whether writing an internal email or delivering a presentation.
Builds trust and works across diverse teams : Collaborates with empathy humility and flexibility. Listens actively and values diverse perspectives and lived experiences.
Demonstrates mission alignment and cultural responsiveness : Shows a deep commitment to social justice and criminal justice reform. Approaches work with integrity and respect for the experiences of system‑impacted individuals.
Additional Details Compensation & Benefits This full‑time exempt position offers a comprehensive benefits package including healthcare holidays and paid time off. The salary range for this position is $84000 - $110000 per year.
Schedule This is a full‑time 40 hour per week hybrid position. General hours of employment are 9 : 00 AM 5 : 00 PM Monday Friday. The role requires regular presence in our Oakland office.
Supervision
This role is supervised by the President.
Application CROP is committed to hiring talented and qualified individuals with diverse backgrounds for all of its roles with an emphasis on uplifting the proximate leadership of talent with criminal records. CROP believes that the gathering and celebration of unique backgrounds qualities abilities and cultures strengthens our workplace and supports the success of our programs. CROP also is deeply committed to equity and as such never discriminates on the basis of race gender sexual orientation class conviction history immigration status age ability or mental health.
Application Submission Includes Please submit a resume cover letter and link to your portfolio or examples of work.
Applications will be received and reviewed until November 2 2025. After this time we may continue to review applications on a rolling basis however encourage candidates to apply before the deadline and / or as soon as possible. If you have any questions about the application or the position please contact Terah Lawyer at
Required Experience Senior Manager
Key Skills
Internal Control
Accounting And Auditing
Accounts Handling
General Services
Elevator
Brand
Employment Type: Full-Time
Experience: years
Vacancy: 1
Monthly Salary: 84 - 110
#J-18808-Ljbffr
This position may be hired at either the Manager or Senior Manager level depending on the candidates experience and qualifications.
Who We Are CROP (Creating Restorative Opportunities and Programs) is an Oakland-based 501(c)(3) nonprofit dedicated to reimagining reentry through a holistic and human-centered model. Driven by innovative approaches to education advocacy housing personal leadership development and workforce pathways CROP works to reduce recidivism and create opportunities for justice-impacted individuals. Founded by leaders with direct lived experience in the criminal justice system CROPs programs aim to transform lives and communities.
What Youll Do The Communications & Development Manager is the engine that converts CROPs impact into visibility credibility and revenue. This role is critical to scaling CROPs impact and building the sustainable funding base needed to expand our programs.
You will design and execute an annual communications plan tied to revenue targets program milestones and the policy calendar; translate outcomes and participant stories into donor-ready assets cases for support sponsor decks appeals and quarterly impact briefs; and manage an integrated editorial calendar across email web social press and events to ensure a consistent accessible brand voice. Youll drive digital performance by growing and segmenting lists A / B testing messages optimizing our website and donation pathways and reporting monthly on key metrics.
Partnering closely with Programs youll turn data and lived experience into ethical compelling stories and maintain a scalable story bank; with Policy and PR partners youll elevate thought leadership pitch media that centers participant stories and lived experience and keep talking points and press kits current. Youll fuel campaigns and eventsfrom invitations and landing pages to run-of-show scripts slides sponsor recognition and post-event follow-upswhile keeping systems clean and compliant (CRM calendars templates accessibility consent) and coordinating light vendor relationships. Finally youll equip staff and alumni as authentic ambassadors with toolkits and coaching helping bridge understanding between participants donors employers partners and the broader community to accelerate CROPs mission of reducing recidivism and advancing economic opportunity.
Strategic Communications & Brand
Build and execute an annual communications plan aligned to revenue goals program milestones and policy moments
Maintain brand consistency (voice visuals accessibility) across decks web email socials print and events
Coordinate with executive leadership on messaging for public speaking fundraising media campaigns and advocacy efforts
Development Operations & Fundraising Communications
Manage the setup and execution of fundraising & awareness campaigns within our CRM
Build segmented donor lists creating and scheduling campaign workflows and ensuring data accuracy across all records
Support gift tracking acknowledgment processes and donor pipeline management
Manage online donor communications and create segmented and automated donor journeys (welcome nurture renewals lapsed-winbacks) with targeted copy and cadences for different audiences
Co‑own the fundraising content with the Development Director (case statements one‑pagers sponsor decks funder briefs LOIs grant narrative sections stewardship letters and impact updates)
Turn program outcomes into donor‑ready collateral: data snapshots success stories short videos and impact receipts
Coordinate campaign timelines (e.g. year‑end Give / Employee Impact days events) and ensure on‑time conversion‑oriented delivery
Content Development & Management
Create manage and maintain a content calendar that supports awareness engagement and fundraising
Write edit and design newsletters impact reports social media posts press releases blogs fundraising appeals and campaign collateral
Oversee podcast scheduling and coordination including guest communication and distribution planning
Maintain and update CROPs website (Squarespace) to ensure content is current engaging and aligned with our brand and mission
Collaborate with internal teams to publish blog posts event pages and campaign updates
Monitor website analytics and implement improvements to enhance user experience and accessibility
Package program learnings into stories with quotes photos and light‑lift video / social cuts
Public Relations & Media
Liaise with PR partners; pitch human-centered stories and place op‑eds with the Policy Team
Prepare talking points and media kits for the President and spokespeople; manage inbound media requests
Maintain a simple press room (bios logos impact facts photos recent coverage)
Digital Email & Social Growth
Manage and grow CROPs social media presence across platforms (LinkedIn Instagram Twitter / X Facebook etc.)
Monitor engagement and metrics and optimize content for reach and impact
Support staff in becoming effective ambassadors on social platforms
Special Projects & Project Management
Coordinate logistics for both in‑person and remote events involving various organizational stakeholders and external partners
Support other special projects which may include audits annual reports surveys fundraising initiatives sourcing bids from vendors and other duties as needed
Maintain and improve documentation and files
A NOTE ABOUT THIS ROLE We know this job description is ambitiouswere looking for someone who can move fluidly between communications development and digital strategy. Heres what you should know :
Responsibilities will fluctuate throughout the year based on organizational priorities and the fundraising calendar.
Were open to candidates with deep experience in development who can grow into communications work or strong communicators ready to learn development practices. If you excel in one area and are excited to build skills in the other we want to hear from you.
Who You Are This role can be filled at either the Manager or Senior Manager level typically requiring 3-8 years of progressive experience. The level will be determined based on your strategic capabilities and the scope of responsibilities you can own independently not solely on years of experience.
You thrive in collaborative environments while being self‑driven enough to take initiative and own your areas of responsibility. Youre excited about CROPs mission and bringing your expertise to work that matters. You combine strategic thinking with strong execution skills understanding how your work advances organizational goals.
We believe great talent comes from many backgrounds and career paths - whether youve followed a traditional career trajectory or taken a unique route to this point in your professional journey. We encourage candidates to apply even if they dont meet every qualification listed below. If youre excited about this role and our mission and think you could be a great fit wed love to hear from you.
Role Foundations For this role there are a few essential requirements :
Legal authorization to work in the United States
3 years experience in communications development marketing and / or digital media preferably in the nonprofit or social impact sector
Exceptional writing editing and storytelling skills
Demonstrated experience managing digital platforms social media strategy and content calendars
Proficient in design CRM software and email tools like Canva Adobe Creative Suite Mailchimp or similar platforms
Knowledge Skills & Abilities Were especially excited about candidates who bring experience and capabilities in some of these areas :
Knowledge Understanding of nonprofit or social impact work : Grasps how communications strategies differ in mission‑driven organizations. Understands key audiences such as donors partners and impacted communities and how to tailor messaging to each.
Experience with movement building and narrative shift : Understands how storytelling and strategic communications can influence public perception shift narratives and support advocacy goals.
Skills Digital content creation and design : Creates engaging digital content for multiple platforms.
Project management and execution : Plans and implements projects from start to finish. Sets clear timelines and deliverables. Adapts plans based on feedback and changing circumstances while maintaining momentum toward goals.
Managing content calendars and campaigns : Coordinates content across platforms and teams. Maintains a consistent publishing rhythm and aligns messaging with organizational priorities.
Abilities Produces compelling written and digital materials : Aims for accuracy and attention to detail. Can learn internalize and incorporate our voice across platforms. Organizes and shares information effectively whether writing an internal email or delivering a presentation.
Builds trust and works across diverse teams : Collaborates with empathy humility and flexibility. Listens actively and values diverse perspectives and lived experiences.
Demonstrates mission alignment and cultural responsiveness : Shows a deep commitment to social justice and criminal justice reform. Approaches work with integrity and respect for the experiences of system‑impacted individuals.
Additional Details Compensation & Benefits This full‑time exempt position offers a comprehensive benefits package including healthcare holidays and paid time off. The salary range for this position is $84000 - $110000 per year.
Schedule This is a full‑time 40 hour per week hybrid position. General hours of employment are 9 : 00 AM 5 : 00 PM Monday Friday. The role requires regular presence in our Oakland office.
Supervision
This role is supervised by the President.
Application CROP is committed to hiring talented and qualified individuals with diverse backgrounds for all of its roles with an emphasis on uplifting the proximate leadership of talent with criminal records. CROP believes that the gathering and celebration of unique backgrounds qualities abilities and cultures strengthens our workplace and supports the success of our programs. CROP also is deeply committed to equity and as such never discriminates on the basis of race gender sexual orientation class conviction history immigration status age ability or mental health.
Application Submission Includes Please submit a resume cover letter and link to your portfolio or examples of work.
Applications will be received and reviewed until November 2 2025. After this time we may continue to review applications on a rolling basis however encourage candidates to apply before the deadline and / or as soon as possible. If you have any questions about the application or the position please contact Terah Lawyer at
Required Experience Senior Manager
Key Skills
Internal Control
Accounting And Auditing
Accounts Handling
General Services
Elevator
Brand
Employment Type: Full-Time
Experience: years
Vacancy: 1
Monthly Salary: 84 - 110
#J-18808-Ljbffr