Outward Hound
Social Media Content Creation Specialist (Hybrid)
Outward Hound, Englewood, Colorado, us, 80151
Overview
Social Media Content Creation Specialist (Hybrid) at Outward Hound. This is a hybrid role requiring local presence at Outward Hound's home office in Centennial, CO. Responses to application screening questions are required with your application. Job Summary:
Produce thumb-stopping, pet-centric content that converts awareness into retailer traffic and community advocacy across TikTok, Instagram Reels, and YouTube Shorts. Responsibilities
Ideate, film, and edit 3–5 short-form videos per week featuring our products and pet talent. Own the content calendar, including retailer-exclusive drops timed to in-store resets. Track trends, hashtags, and audio memes; pitch reactive content within 24-hour windows. Partner with influencers, manage product seeding, and amplify high-performing UGC. Report reach, engagement, and traffic lifts; A/B test hooks, captions, and CTAs. Develop, curate, and publish engaging content (text, images, videos, etc.) across social media platforms like Facebook, Instagram, X (Twitter), TikTok and YouTube Shorts. Respond to comments, messages, and other inquiries, fostering community and building relationships with followers. Run social media ad campaigns, managing budgets, and optimizing campaigns for maximum reach and engagement. Keep abreast of social media trends, best practices, and platform updates to ensure content remains relevant and effective. Qualifications
3+ years creating social-first video content; expert in CapCut, Premiere Rush, or similar. Minimum of Bachelor’s Degree in marketing, public relations, journalism or similar. Portfolio or reel required with application. Comfortable appearing on camera and handling pets of all sizes. Strong understanding of FTC disclosure rules and brand safety. Understanding of platform nuances and best practices for X, Facebook, Instagram, TikTok, LinkedIn, YouTube, and others. Proficiency in writing, editing, and producing engaging text, photos, and videos for social media. Skill in creating visually appealing and branded graphics and social media assets. Experience with tools like Adobe Photoshop, Illustrator, and Lightroom. Understanding target audience demographics, interests, and behaviors. Ability to manage multiple campaigns and tasks efficiently. Ability to create compelling narratives and share Outward Hound’s brand story through social media content. Strong written and verbal communication skills. Ability to learn quickly and adapt to new platforms, trends and algorithms. Comfort working in a fast-paced, ever-changing environment; strong prioritization and adaptability. Ability to collaborate effectively with other teams and stakeholders. Benefits
Medical / Dental / Vision / Accident HSA 401K with 100% Employer Match (Fully vested after 1 year) Flexible Paid Time Off (vacation and sick time) Paid Family Leave Basic Term Life and AD&D (Employer Paid) Voluntary Term Life and AD&D Pet Insurance Tuition Reimbursement Annual Bonus Potential Annual Salary Range: $55K - $80K DOE Outward Hound is an Equal Opportunity Employer. We value diversity and strive to create an inclusive and equitable environment for all employees. We do not discriminate on the basis of race, gender, religion, color, national origin, gender identity, age, marital status, sexual orientation, veteran status, disability, or any other protected status.
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Social Media Content Creation Specialist (Hybrid) at Outward Hound. This is a hybrid role requiring local presence at Outward Hound's home office in Centennial, CO. Responses to application screening questions are required with your application. Job Summary:
Produce thumb-stopping, pet-centric content that converts awareness into retailer traffic and community advocacy across TikTok, Instagram Reels, and YouTube Shorts. Responsibilities
Ideate, film, and edit 3–5 short-form videos per week featuring our products and pet talent. Own the content calendar, including retailer-exclusive drops timed to in-store resets. Track trends, hashtags, and audio memes; pitch reactive content within 24-hour windows. Partner with influencers, manage product seeding, and amplify high-performing UGC. Report reach, engagement, and traffic lifts; A/B test hooks, captions, and CTAs. Develop, curate, and publish engaging content (text, images, videos, etc.) across social media platforms like Facebook, Instagram, X (Twitter), TikTok and YouTube Shorts. Respond to comments, messages, and other inquiries, fostering community and building relationships with followers. Run social media ad campaigns, managing budgets, and optimizing campaigns for maximum reach and engagement. Keep abreast of social media trends, best practices, and platform updates to ensure content remains relevant and effective. Qualifications
3+ years creating social-first video content; expert in CapCut, Premiere Rush, or similar. Minimum of Bachelor’s Degree in marketing, public relations, journalism or similar. Portfolio or reel required with application. Comfortable appearing on camera and handling pets of all sizes. Strong understanding of FTC disclosure rules and brand safety. Understanding of platform nuances and best practices for X, Facebook, Instagram, TikTok, LinkedIn, YouTube, and others. Proficiency in writing, editing, and producing engaging text, photos, and videos for social media. Skill in creating visually appealing and branded graphics and social media assets. Experience with tools like Adobe Photoshop, Illustrator, and Lightroom. Understanding target audience demographics, interests, and behaviors. Ability to manage multiple campaigns and tasks efficiently. Ability to create compelling narratives and share Outward Hound’s brand story through social media content. Strong written and verbal communication skills. Ability to learn quickly and adapt to new platforms, trends and algorithms. Comfort working in a fast-paced, ever-changing environment; strong prioritization and adaptability. Ability to collaborate effectively with other teams and stakeholders. Benefits
Medical / Dental / Vision / Accident HSA 401K with 100% Employer Match (Fully vested after 1 year) Flexible Paid Time Off (vacation and sick time) Paid Family Leave Basic Term Life and AD&D (Employer Paid) Voluntary Term Life and AD&D Pet Insurance Tuition Reimbursement Annual Bonus Potential Annual Salary Range: $55K - $80K DOE Outward Hound is an Equal Opportunity Employer. We value diversity and strive to create an inclusive and equitable environment for all employees. We do not discriminate on the basis of race, gender, religion, color, national origin, gender identity, age, marital status, sexual orientation, veteran status, disability, or any other protected status.
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