CUMULUS MEDIA
Overview
The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it has never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies! CUMULUS MEDIA | Wilmington, NC and Myrtle Beach, SC cluster has an immediate opening for a full time Digital Sales Manager. The ideal candidate will develop and implement effective digital strategies to exceed the digital budget. The Digital Sales Manager will support a team of local sellers in Wilmington and Myrtle Beach in maximizing digital revenue growth. You will provide ongoing strategy, product support, and digital education to improve sales team knowledge and confidence in presenting digital solutions. You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. This is a leadership position and will be responsible for collaboratively working with the cluster’s overall sales leadership and coaching fellow sales team members on selling our suite of digital products. Our vast digital media services include: Contextual (Content/Keywords), Behavioral Retargeting, Native Content, Digital DNA, Video Pre/Mid/Post-roll, YouTube Video, Facebook Video, Social Display, Geo-Fencing, Addressable Geo-Fencing, Mobile Conversion Zones, Event Targeting, Site Retargeting, Connected TV, OTT, E-Mail Services, Precision Audio, Digital-Out-of-Home (DOOH), Pay-Per-Click, SEO, SEM, Custom Landing Pages, Responsive Websites, Campaign Management, E-Commerce, and more.
Responsibilities
Resident expert in all digital products offered by Cumulus
Responsible for implementing effective digital sales strategies to achieve digital revenue budget
Collaborate with local management to establish digital priorities and expectations for local sales team
Support sales staff by participating in client meetings
Assist in closing strategic, high-priority digital sales agreements
Provide ongoing digital education through coaching and training
Become a subject-matter expert of Company digital marketing/advertising platforms and offerings
Step up as an effective external consultant and internal trainer on CUMULUS’ digital tactics, benefits, and trends
Own the end-to-end local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals
Collaborate daily - maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders
Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team
Provide a deep understanding of markets, customers, and competitors to target needs and drive sales
Provide sales teams the training, planning tools, and support to reach established revenue goals
Conduct market research on trends and competitors, as well as regular customer analysis
Travel between the markets is required
Qualifications
5+ years of digital sales, marketing, or advertising experience preferred, broadcast industry exposure a plus
Experience selling and managing digital marketing solutions for local and regional advertisers
Experience with leading digital platforms
Experience developing effective digital marketing strategies to accomplish advertiser goals
Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc.
Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully
Time management and organizational skills, with high attention to detail
Excellent analytical and problem-solving skills
Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally
Bachelor’s degree in marketing, Integrated Media, Business, Digital Marketing, Communications, or closely related field is preferred
IAB Certification (preferred)
Google Certification
Ability to develop, demonstrate and train people in all digital products and sales strategies
Demonstrate knowledge of selling digital products and how they work in tandem with radio assets
Creative thinker and problem solver
Highly organized with ability to support multiple ad buys at the same time
Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally
Comfortable presenting to a diversified array of prospects/clients
Proficiency in Microsoft 365 Suite: PowerPoint, Excel, and Word; ability to create and manage spreadsheets, presentations, and documents
Capability to design professional presentations in PowerPoint
What We Offer
Competitive Pay
Focused, responsible and collaborative work environment with the ability to ask “what if” and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
#J-18808-Ljbffr
Responsibilities
Resident expert in all digital products offered by Cumulus
Responsible for implementing effective digital sales strategies to achieve digital revenue budget
Collaborate with local management to establish digital priorities and expectations for local sales team
Support sales staff by participating in client meetings
Assist in closing strategic, high-priority digital sales agreements
Provide ongoing digital education through coaching and training
Become a subject-matter expert of Company digital marketing/advertising platforms and offerings
Step up as an effective external consultant and internal trainer on CUMULUS’ digital tactics, benefits, and trends
Own the end-to-end local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals
Collaborate daily - maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders
Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team
Provide a deep understanding of markets, customers, and competitors to target needs and drive sales
Provide sales teams the training, planning tools, and support to reach established revenue goals
Conduct market research on trends and competitors, as well as regular customer analysis
Travel between the markets is required
Qualifications
5+ years of digital sales, marketing, or advertising experience preferred, broadcast industry exposure a plus
Experience selling and managing digital marketing solutions for local and regional advertisers
Experience with leading digital platforms
Experience developing effective digital marketing strategies to accomplish advertiser goals
Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc.
Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully
Time management and organizational skills, with high attention to detail
Excellent analytical and problem-solving skills
Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally
Bachelor’s degree in marketing, Integrated Media, Business, Digital Marketing, Communications, or closely related field is preferred
IAB Certification (preferred)
Google Certification
Ability to develop, demonstrate and train people in all digital products and sales strategies
Demonstrate knowledge of selling digital products and how they work in tandem with radio assets
Creative thinker and problem solver
Highly organized with ability to support multiple ad buys at the same time
Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally
Comfortable presenting to a diversified array of prospects/clients
Proficiency in Microsoft 365 Suite: PowerPoint, Excel, and Word; ability to create and manage spreadsheets, presentations, and documents
Capability to design professional presentations in PowerPoint
What We Offer
Competitive Pay
Focused, responsible and collaborative work environment with the ability to ask “what if” and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
#J-18808-Ljbffr