AbbVie
Strategic Marketing Manager I/II (Peer-to-Peer Lead)
AbbVie, Mettawa, Illinois, United States
Strategic Marketing Manager I/II (Peer-to-Peer Lead) – AbbVie
Join to apply for the Strategic Marketing Manager I/II (Peer-to-Peer Lead) role at AbbVie.
This range is provided by AbbVie. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range : $121,000.00/yr - $230,000.00/yr
Company Description AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. AbbVie focuses on immunology, oncology, neuroscience, and eye care, with products and services in the Allergan Aesthetics portfolio. For more information, visit www.abbvie.com.
Job Description The Strategic Marketing Team is responsible for leading execution of and maximizing effectiveness across all of U.S. Rheumatology as it relates to Congresses, Sponsorships, Speaker Programs and External Consulting arrangements. This group collaborates with other U.S. Commercial Rheumatology teams to establish and manage strategies from brand plans, create annual plans for the focus areas, and work with AbbVie internal functions to support flawless execution.
The Marketing Manager I/II, Peer-To-Peer Lead (P2P) will lead the development and execution of P2P promotional content across SKYRIZI for Rheumatology (PsA). They will create content aligned with Brand messaging and strategy to meet business objectives. They will manage existing content, update or retire material to maintain a relevant content library, and optimize delivery of peer-to-peer promotion, including digital, to ensure the right customers attend programs and maximize ROI.
The successful candidate will collaborate with Brand Teams, Internal and External Agencies, Medical, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, and Office of Ethics and Compliance (OEC) to plan, execute, and create P2P materials.
Major Responsibilities
Lead the development and execution of peer-to-peer promotional efforts across all Rheumatology indications.
Contribute to process and capability innovation through assessments and recommendations of Speaker Programs.
Manage and oversee agency execution and accountability of P2P content and logistics (including Speaker Training, National Webinars, etc.). Oversee approval of Statements of Work / Purchase Orders, including coordination with vendors and other logistics as required.
Be familiar with market research and customer insights that could improve or impact peer-to-peer promotion.
Partner with Brand team leaders to ensure peer-to-peer promotion is launched timely with changes in messaging or strategy.
Partner with SMMs to ensure the speaker’s bureau is optimized and trained for content launches.
Collaborate with field leadership to ensure alignment on goals, budgets, strategies and execution of peer-to-peer programs.
Stay current on processes and procedures related to Speaker Programs.
Ensure adherence to policies and procedures related to planning and executing Speaker Programs, in collaboration with OEC.
Accountability / Scope
Reporting to the Associate Director
Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
Travel up to 20% of the time. Position based at AbbVie HQ/Mettawa, IL.
Qualifications Skills / Experience Requirements
5+ years of sales, sales management, or marketing/agency experience with at least 2 years in pharmaceutical
Experience with HCP activities required. Knowledge of marketing concepts within strategic planning process preferred.
Efficient project management and communication capabilities with strong analytical and strategic thinking skills
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
Education Requirements
Bachelor’s Degree. MBA preferred.
Previous Immunology Sales/Marketing experience preferred.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term and long-term incentive programs.
Note: No amount of pay is considered wages or compensation until earned, vested, and determinable. Compensation is at the Company\'s discretion and may be modified at any time, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
Job Functions & Roles
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Pharmaceutical Manufacturing and Biotechnology Research
Referrals increase your chances of interviewing at AbbVie by 2x. Get notified about new Strategic Marketing Manager jobs in Mettawa, IL.
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This range is provided by AbbVie. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range : $121,000.00/yr - $230,000.00/yr
Company Description AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. AbbVie focuses on immunology, oncology, neuroscience, and eye care, with products and services in the Allergan Aesthetics portfolio. For more information, visit www.abbvie.com.
Job Description The Strategic Marketing Team is responsible for leading execution of and maximizing effectiveness across all of U.S. Rheumatology as it relates to Congresses, Sponsorships, Speaker Programs and External Consulting arrangements. This group collaborates with other U.S. Commercial Rheumatology teams to establish and manage strategies from brand plans, create annual plans for the focus areas, and work with AbbVie internal functions to support flawless execution.
The Marketing Manager I/II, Peer-To-Peer Lead (P2P) will lead the development and execution of P2P promotional content across SKYRIZI for Rheumatology (PsA). They will create content aligned with Brand messaging and strategy to meet business objectives. They will manage existing content, update or retire material to maintain a relevant content library, and optimize delivery of peer-to-peer promotion, including digital, to ensure the right customers attend programs and maximize ROI.
The successful candidate will collaborate with Brand Teams, Internal and External Agencies, Medical, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, and Office of Ethics and Compliance (OEC) to plan, execute, and create P2P materials.
Major Responsibilities
Lead the development and execution of peer-to-peer promotional efforts across all Rheumatology indications.
Contribute to process and capability innovation through assessments and recommendations of Speaker Programs.
Manage and oversee agency execution and accountability of P2P content and logistics (including Speaker Training, National Webinars, etc.). Oversee approval of Statements of Work / Purchase Orders, including coordination with vendors and other logistics as required.
Be familiar with market research and customer insights that could improve or impact peer-to-peer promotion.
Partner with Brand team leaders to ensure peer-to-peer promotion is launched timely with changes in messaging or strategy.
Partner with SMMs to ensure the speaker’s bureau is optimized and trained for content launches.
Collaborate with field leadership to ensure alignment on goals, budgets, strategies and execution of peer-to-peer programs.
Stay current on processes and procedures related to Speaker Programs.
Ensure adherence to policies and procedures related to planning and executing Speaker Programs, in collaboration with OEC.
Accountability / Scope
Reporting to the Associate Director
Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
Travel up to 20% of the time. Position based at AbbVie HQ/Mettawa, IL.
Qualifications Skills / Experience Requirements
5+ years of sales, sales management, or marketing/agency experience with at least 2 years in pharmaceutical
Experience with HCP activities required. Knowledge of marketing concepts within strategic planning process preferred.
Efficient project management and communication capabilities with strong analytical and strategic thinking skills
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
Education Requirements
Bachelor’s Degree. MBA preferred.
Previous Immunology Sales/Marketing experience preferred.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term and long-term incentive programs.
Note: No amount of pay is considered wages or compensation until earned, vested, and determinable. Compensation is at the Company\'s discretion and may be modified at any time, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
Job Functions & Roles
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Pharmaceutical Manufacturing and Biotechnology Research
Referrals increase your chances of interviewing at AbbVie by 2x. Get notified about new Strategic Marketing Manager jobs in Mettawa, IL.
#J-18808-Ljbffr