Affinity.co
Sr. Product Marketing Manager
– Affinity.co
Affinity is a leading relationship intelligence platform that helps businesses manage and leverage their professional networks. Our AI‑powered CRM solution empowers investment firms, consulting companies, and other relationship‑driven organizations to unlock the full potential of their connections.
Overview As a Senior Product Marketing Manager, you will tell the story of how Affinity unlocks the potential of relationship intelligence for our customers. Reporting to the VP of Product Marketing, you will lead end‑to‑end product marketing activities—from competitive intelligence and product positioning to launch execution—to drive awareness and adoption of Affinity’s solutions.
Responsibilities
Develop and implement comprehensive go‑to‑market strategies that drive revenue, expansion, and platform adoption.
Create compelling messaging that resonates with enterprise buyers and users.
Build strong relationships with customers and internal stakeholders.
Support research into competitive threats and positioning strategies.
Track and analyze market trends to inform product and marketing strategy.
Own the messaging and positioning of Affinity’s platform capabilities, ensuring consistent communication across all channels and touchpoints.
Develop and refine enterprise buyer and user personas, understanding their specific needs, pain points, and goals.
Identify and define key value drivers that differentiate Affinity in the market.
Research, document, and operationalize customer use cases and problems that Affinity solves.
Develop comprehensive product marketing collateral—including website pages, blogs, white papers, webinars, videos, decks, and data sheets—that support the buyer’s journey.
Develop and deliver product, market, and industry‑specific enablement to the Affinity sales and customer success teams.
Design high‑impact collateral based on sales conversations, customer interviews, and market research.
Participate and contribute to field and industry events as an Affinity evangelist and thought leader.
Lead market research efforts to better understand target buyers, adjacent markets, and competitors.
Create campaign messaging and content to support ongoing marketing initiatives.
Deliver customer success stories highlighting Affinity’s platform capabilities and business impact.
Support the development of customer case studies and webinars that demonstrate value.
Participate in win/loss analysis to understand competitive positioning and market opportunities.
Partner with sales, customer success, product management, and engineering teams to refine and communicate our product roadmap.
Coordinate across teams to deliver results in a fast‑paced environment.
Work with field marketing teams to coordinate messaging at industry events.
Participate in joint business reviews with sales and customer success teams to identify growth opportunities.
Qualifications
7+ years of enterprise product marketing experience.
Proven track record in product marketing with experience working on technical products.
Strong understanding of CRM, sales intelligence, or relationship management platforms.
Experience building technical marketing content for enterprise audiences.
Experience working with product, marketing, customer success, and sales teams.
Technical Skills & Knowledge
Technical background or strong understanding of SaaS platforms and enterprise software.
Familiarity with CRM systems, data integration, and relationship intelligence concepts preferred.
Outstanding communication skills to explain and translate complex technical concepts into simple, intuitive communications.
Core Competencies
Data‑driven approach—use data to measure results and inform decision making.
Self‑directed with proven ability to work with minimal supervision.
Ability to coordinate across multiple teams and deliver in a fast‑moving environment.
Experience with enterprise SaaS offerings.
Strong analytical skills for competitive research and market trend analysis.
Preferred Qualifications
Experience in the professional services, investment, or relationship management space.
Previous experience at a high‑growth SaaS company.
Work Location Remote (San Francisco or New York hub‑hybrid model; in‑office 2–3 days per week).
Benefits
Health benefits: coverage for you and dependents.
Retirement planning through SmartPension.
Annual education budget and L&D program.
Monthly reimbursement for wellness items (home internet, meals, memberships).
Virtual team‑building activities and socials.
Compensation Base: $96,600 – $163,080 USD. Pay varies by location and experience.
About Affinity With more than 3,000 customers worldwide and backed by top Silicon Valley firms, Affinity empowers dealmakers to find, manage, and close more deals. Our platform uses relationship intelligence to deliver automated insights that drive over 450,000 deals each month.
EEO Statement We are an equal‑opportunity employer. Our recruitment processes are designed to remove bias and provide competent selection. We celebrate diversity, promote respectful discourse, and encourage ownership.
Employment Verification We use E‑Verify to confirm the employment eligibility of all newly hired employees.
#J-18808-Ljbffr
– Affinity.co
Affinity is a leading relationship intelligence platform that helps businesses manage and leverage their professional networks. Our AI‑powered CRM solution empowers investment firms, consulting companies, and other relationship‑driven organizations to unlock the full potential of their connections.
Overview As a Senior Product Marketing Manager, you will tell the story of how Affinity unlocks the potential of relationship intelligence for our customers. Reporting to the VP of Product Marketing, you will lead end‑to‑end product marketing activities—from competitive intelligence and product positioning to launch execution—to drive awareness and adoption of Affinity’s solutions.
Responsibilities
Develop and implement comprehensive go‑to‑market strategies that drive revenue, expansion, and platform adoption.
Create compelling messaging that resonates with enterprise buyers and users.
Build strong relationships with customers and internal stakeholders.
Support research into competitive threats and positioning strategies.
Track and analyze market trends to inform product and marketing strategy.
Own the messaging and positioning of Affinity’s platform capabilities, ensuring consistent communication across all channels and touchpoints.
Develop and refine enterprise buyer and user personas, understanding their specific needs, pain points, and goals.
Identify and define key value drivers that differentiate Affinity in the market.
Research, document, and operationalize customer use cases and problems that Affinity solves.
Develop comprehensive product marketing collateral—including website pages, blogs, white papers, webinars, videos, decks, and data sheets—that support the buyer’s journey.
Develop and deliver product, market, and industry‑specific enablement to the Affinity sales and customer success teams.
Design high‑impact collateral based on sales conversations, customer interviews, and market research.
Participate and contribute to field and industry events as an Affinity evangelist and thought leader.
Lead market research efforts to better understand target buyers, adjacent markets, and competitors.
Create campaign messaging and content to support ongoing marketing initiatives.
Deliver customer success stories highlighting Affinity’s platform capabilities and business impact.
Support the development of customer case studies and webinars that demonstrate value.
Participate in win/loss analysis to understand competitive positioning and market opportunities.
Partner with sales, customer success, product management, and engineering teams to refine and communicate our product roadmap.
Coordinate across teams to deliver results in a fast‑paced environment.
Work with field marketing teams to coordinate messaging at industry events.
Participate in joint business reviews with sales and customer success teams to identify growth opportunities.
Qualifications
7+ years of enterprise product marketing experience.
Proven track record in product marketing with experience working on technical products.
Strong understanding of CRM, sales intelligence, or relationship management platforms.
Experience building technical marketing content for enterprise audiences.
Experience working with product, marketing, customer success, and sales teams.
Technical Skills & Knowledge
Technical background or strong understanding of SaaS platforms and enterprise software.
Familiarity with CRM systems, data integration, and relationship intelligence concepts preferred.
Outstanding communication skills to explain and translate complex technical concepts into simple, intuitive communications.
Core Competencies
Data‑driven approach—use data to measure results and inform decision making.
Self‑directed with proven ability to work with minimal supervision.
Ability to coordinate across multiple teams and deliver in a fast‑moving environment.
Experience with enterprise SaaS offerings.
Strong analytical skills for competitive research and market trend analysis.
Preferred Qualifications
Experience in the professional services, investment, or relationship management space.
Previous experience at a high‑growth SaaS company.
Work Location Remote (San Francisco or New York hub‑hybrid model; in‑office 2–3 days per week).
Benefits
Health benefits: coverage for you and dependents.
Retirement planning through SmartPension.
Annual education budget and L&D program.
Monthly reimbursement for wellness items (home internet, meals, memberships).
Virtual team‑building activities and socials.
Compensation Base: $96,600 – $163,080 USD. Pay varies by location and experience.
About Affinity With more than 3,000 customers worldwide and backed by top Silicon Valley firms, Affinity empowers dealmakers to find, manage, and close more deals. Our platform uses relationship intelligence to deliver automated insights that drive over 450,000 deals each month.
EEO Statement We are an equal‑opportunity employer. Our recruitment processes are designed to remove bias and provide competent selection. We celebrate diversity, promote respectful discourse, and encourage ownership.
Employment Verification We use E‑Verify to confirm the employment eligibility of all newly hired employees.
#J-18808-Ljbffr