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The Home Depot

Media Specialist, Paid Search

The Home Depot, Atlanta, Georgia, United States, 30383

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Media Specialist, Paid Search

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Media Specialist, Paid Search

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The Home Depot Position Purpose

The Paid Search Specialist coordinates and supports implementation of Paid Search campaigns, including execution and optimization. Responsibilities include implementation of campaign objectives, strategies, and tactics, as well as building reporting and insights shared out to stakeholders. Budget management with a performance first mindset is crucial in this role. Budget management with a performance first mindset is crucial in this role. Additionally, this person provides both input and executional support towards testing and program strategy. Req138286

Position Purpose

The Paid Search Specialist coordinates and supports implementation of Paid Search campaigns, including execution and optimization. Responsibilities include implementation of campaign objectives, strategies, and tactics, as well as building reporting and insights shared out to stakeholders. Budget management with a performance first mindset is crucial in this role. Budget management with a performance first mindset is crucial in this role. Additionally, this person provides both input and executional support towards testing and program strategy.

Key Responsibilities

45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns 15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices

Direct Manager/Direct Reports

This position typically reports to Manager, Paid Media This position has 0 Direct Reports

Travel Requirements

Typically requires overnight travel less than 10% of the time.

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

Must be eighteen years of age or older. Must be legally permitted to work in the United States.

Preferred Qualifications

Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus 1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer Previous experience with retail websites and analytics Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. Presentation and writing skills

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years Of Work Experience

1

Competencies

Action Oriented Collaborates Drives Engagement Customer Focus Drives Results Manages Conflict

Seniority level

Seniority level Not Applicable Employment type

Employment type Full-time Job function

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