The Home Depot
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Media Specialist, Paid Search
role at
The Home Depot Join to apply for the
Media Specialist, Paid Search
role at
The Home Depot Position Purpose
The Paid Search Specialist coordinates and supports implementation of Paid Search campaigns, including execution and optimization. Responsibilities include implementation of campaign objectives, strategies, and tactics, as well as building reporting and insights shared out to stakeholders. Budget management with a performance first mindset is crucial in this role. Budget management with a performance first mindset is crucial in this role. Additionally, this person provides both input and executional support towards testing and program strategy. Req138286
Position Purpose
The Paid Search Specialist coordinates and supports implementation of Paid Search campaigns, including execution and optimization. Responsibilities include implementation of campaign objectives, strategies, and tactics, as well as building reporting and insights shared out to stakeholders. Budget management with a performance first mindset is crucial in this role. Budget management with a performance first mindset is crucial in this role. Additionally, this person provides both input and executional support towards testing and program strategy.
Key Responsibilities
45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns 15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices
Direct Manager/Direct Reports
This position typically reports to Manager, Paid Media This position has 0 Direct Reports
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older. Must be legally permitted to work in the United States.
Preferred Qualifications
Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus 1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer Previous experience with retail websites and analytics Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. Presentation and writing skills
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Minimum Years Of Work Experience
1
Competencies
Action Oriented Collaborates Drives Engagement Customer Focus Drives Results Manages Conflict
Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing Industries Consumer Services Referrals increase your chances of interviewing at The Home Depot by 2x Get notified about new Media Specialist jobs in
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Media Specialist, Paid Search
role at
The Home Depot Join to apply for the
Media Specialist, Paid Search
role at
The Home Depot Position Purpose
The Paid Search Specialist coordinates and supports implementation of Paid Search campaigns, including execution and optimization. Responsibilities include implementation of campaign objectives, strategies, and tactics, as well as building reporting and insights shared out to stakeholders. Budget management with a performance first mindset is crucial in this role. Budget management with a performance first mindset is crucial in this role. Additionally, this person provides both input and executional support towards testing and program strategy. Req138286
Position Purpose
The Paid Search Specialist coordinates and supports implementation of Paid Search campaigns, including execution and optimization. Responsibilities include implementation of campaign objectives, strategies, and tactics, as well as building reporting and insights shared out to stakeholders. Budget management with a performance first mindset is crucial in this role. Budget management with a performance first mindset is crucial in this role. Additionally, this person provides both input and executional support towards testing and program strategy.
Key Responsibilities
45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns 15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices
Direct Manager/Direct Reports
This position typically reports to Manager, Paid Media This position has 0 Direct Reports
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older. Must be legally permitted to work in the United States.
Preferred Qualifications
Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus 1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer Previous experience with retail websites and analytics Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. Presentation and writing skills
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Minimum Years Of Work Experience
1
Competencies
Action Oriented Collaborates Drives Engagement Customer Focus Drives Results Manages Conflict
Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing Industries Consumer Services Referrals increase your chances of interviewing at The Home Depot by 2x Get notified about new Media Specialist jobs in
Atlanta, GA . Atlanta, GA $65,000.00-$75,000.00 1 week ago Sr. SOCIAL MEDIA MANAGER (REMOTE- PART TIME)
Atlanta, GA $63,000.00-$79,000.00 4 days ago Social Media Specialist (Men's Basketball)
Atlanta, GA $64,935.00-$74,841.00 5 days ago Hybrid Remote - Digital Marketing Content Creator
Atlanta, GA $50,000.00-$65,000.00 19 hours ago Media Planner - Mission Support Media (Digital)
Atlanta, GA $63,000.00-$79,000.00 4 days ago Media Specialist, Retail Media Ad Activations and Operations - Orange Apron Media
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr