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The Home Depot

Sr. Analyst, Offsite Actions and Operations

The Home Depot, Atlanta, Georgia, United States, 30383

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Sr. Analyst, Offsite Actions and Operations

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Sr. Analyst, Offsite Actions and Operations

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The Home Depot Sr. Analyst, Offsite Actions and Operations

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Sr. Analyst, Offsite Actions and Operations

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The Home Depot Position Purpose

The Senior Analyst, Offsite Actions and Operations is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process. Position Purpose

The Senior Analyst, Offsite Actions and Operations is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Key Responsibilities

45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Direct Manager/Direct Reports

This position typically reports to Manager, Media This position has 0 Direct Reports

Travel Requirements

No travel required.

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

Must be eighteen years of age or older. Must be legally permitted to work in the United States.

Preferred Qualifications

3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer Previous experience with retail websites and analytics Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. Presentation and writing skills

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years Of Work Experience

3

Competencies

Action Oriented Collaborates Drives Engagement Communicates Effectively Customer Focus Drives Results Manages Conflict

Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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