TikTok
Marketing Solutions Manager, NA SMB Marketing
About the Team: At TikTok, our mission is to inspire creativity and bring joy. The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small, medium, and mid-market businesses, providing education, guidance, and showcasing success. We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. The ideal candidate is a skilled marketer and a creative thinker but is first and foremost a visionary strategist. Responsibilities: Accelerate SMB Revenue Growth: Build compelling narratives and sales enablement materials that make complex products accessible and irresistible to businesses. Develop innovative go-to-market strategies that directly increase adoption of TikTok's marketing solutions for Small and Mid-Market businesses in high-potential verticals. Own revenue goals for non-commerce SMB segments, tracking your direct contribution to TikTok's business growth. Create Multi-Channel Campaigns That Convert: Design and execute integrated marketing campaigns across webinars, events, social, email, and more. Build Game-Changing Content: Lead content strategy development that positions TikTok and its business solutions as the essential partner for business growth. Qualifications: Minimum 4 years of experience in a product marketing or content strategy role. Experience designing and executing content strategies and analyzing content strategy performance. Expert communicator with the ability to articulate abstract concepts. Ability to identify opportunities, develop project scope and independently lead ideation and execution. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. For Pay Transparency: The base salary range for this position in the selected city is $96,000 - $211,112 annually.
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About the Team: At TikTok, our mission is to inspire creativity and bring joy. The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small, medium, and mid-market businesses, providing education, guidance, and showcasing success. We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. The ideal candidate is a skilled marketer and a creative thinker but is first and foremost a visionary strategist. Responsibilities: Accelerate SMB Revenue Growth: Build compelling narratives and sales enablement materials that make complex products accessible and irresistible to businesses. Develop innovative go-to-market strategies that directly increase adoption of TikTok's marketing solutions for Small and Mid-Market businesses in high-potential verticals. Own revenue goals for non-commerce SMB segments, tracking your direct contribution to TikTok's business growth. Create Multi-Channel Campaigns That Convert: Design and execute integrated marketing campaigns across webinars, events, social, email, and more. Build Game-Changing Content: Lead content strategy development that positions TikTok and its business solutions as the essential partner for business growth. Qualifications: Minimum 4 years of experience in a product marketing or content strategy role. Experience designing and executing content strategies and analyzing content strategy performance. Expert communicator with the ability to articulate abstract concepts. Ability to identify opportunities, develop project scope and independently lead ideation and execution. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. For Pay Transparency: The base salary range for this position in the selected city is $96,000 - $211,112 annually.
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