TikTok
Overview
The Global Business Solutions, SMB Marketing Team’s purpose is to make TikTok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, and showcasing success. The SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys. The ideal candidate is a dynamic and experienced Commerce Team Lead to drive substantial advertising revenue growth across a diverse portfolio of campaigns and strategic initiatives. This role requires a deep understanding of the commerce landscape, both online and offline, and the ability to translate that knowledge into effective advertising strategies that deliver measurable results. You will be accountable for delivering incremental advertising revenue across a range of commerce vertical initiatives, including scaled marketing campaigns, events, emails, joint partnerships, and more. Responsibilities
Vertical Strategies : Drive company commerce vertical growth through innovative, data-driven marketing strategies. Oversee the execution and evolution of vertical-specific GTM strategies, ensuring alignment with business objectives and measurable results. Develop efficient processes for understanding the client landscape and identifying opportunities for vertical growth using TikTok advertising solutions. Leverage insights (seasonality, product trends, external trends) and lead the team in commissioning research to drive revenue growth. Foster strong collaboration between Vertical Strategists and key stakeholders (TT Shops team, Marketing Science, Data Science, Sales, Product, Global Industry Strategists). Monitor vertical strategy performance, using data and insights to identify improvements and guide optimization for client ad consumption and business goals. Marketing Campaigns : Lead a team to develop and execute scaled go-to-market (GTM) strategies for commerce advertising solutions, aligned with business objectives. Lead the team to craft integrated marketing plans (webinars, events, web, social, email, etc.), develop toolkits, joint strategies, and strategic value-add campaigns. Partner closely with Partnership Solutions and TikTok Shops sales, marketing and campaigns teams to maximize impact across commerce opportunities in joint strategies and campaigns. Own multi-quarter GTM delivery for key seasonal commerce moments (holidays, retail events), maximizing impact, alignment, and revenue. Lead the team to monitor campaign performance, analyze data, and report on key metrics and insights to inform strategic decisions and optimize future campaigns. Marketing Solutions : Define and deliver the Commerce Marketing Solutions roadmap on time and aligned with business needs, addressing evergreen, seasonal, and sub-vertical narratives. Lead a Content Marketing Solutions Manager to develop resources (creative solutions, playbooks, campaigns, content strategies, etc.) in partnership with the Marketing Campaigns team. Provide thought leadership and key narratives across Commerce industry events (e.g., TikTok World, SXSW). Collaborate with Product to define and amplify GTM narratives supporting horizontal SMB initiatives. Partner with Global Business Marketing and Global Business Solutions to launch ready-to-use joint narratives. Leverage insights from MarSci and internal teams to ensure narrative relevance and impact across seasons, verticals, and evergreen topics. Qualifications
Minimum Qualifications: Bachelor’s degree in Marketing, Business, or a related field. Experience managing and mentoring high-performing teams. Proven track record of success in driving advertising revenue growth, specifically within the commerce sector. Deep understanding of online and offline commerce ecosystems, including closed and open-loop models. Experience developing and executing GTM strategies. Excellent communication, presentation, and interpersonal skills. Able to travel to LA, Austin, NY and/or Seattle 1x or more per quarter to build cross-functional and immediate team relationships. Preferred Qualifications: Demonstrate leadership principles and ability to thrive in a fast-paced environment with multiple priorities. Strong performance management skills, setting high standards for your team while fostering a positive work environment. Proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations. Data-driven with a strong creative marketing sensibility and campaign expertise. Strong cross-functional collaboration to surface broader business drivers guiding long-term success. Hands-on approach with data, processes, and campaigns when needed. Experience with advertising platforms and technologies. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices worldwide. Why Join Us
Inspiring creativity is at the core of TikTok’s mission. We value curiosity, humility, impact, and a collaborative, "Always Day 1" mindset. We strive to do great things with great people and to grow together. Diversity & Inclusion
TikTok is committed to an inclusive space where employees are valued for their skills and perspectives. We celebrate diverse voices and strive to reflect the communities we reach. TikTok Accommodation
TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or other protected reasons. If you need assistance, please reach out to us at the provided accommodation contact. Job Information
The base salary range for this position in the selected city is $133,950 - $242,820 annually. Compensation may vary based on qualifications, skills, and location. Base pay may be eligible for bonuses, incentives, and restricted stock units. Benefits include medical, dental, vision, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The company reserves the right to modify benefits programs at any time.
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The Global Business Solutions, SMB Marketing Team’s purpose is to make TikTok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, and showcasing success. The SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys. The ideal candidate is a dynamic and experienced Commerce Team Lead to drive substantial advertising revenue growth across a diverse portfolio of campaigns and strategic initiatives. This role requires a deep understanding of the commerce landscape, both online and offline, and the ability to translate that knowledge into effective advertising strategies that deliver measurable results. You will be accountable for delivering incremental advertising revenue across a range of commerce vertical initiatives, including scaled marketing campaigns, events, emails, joint partnerships, and more. Responsibilities
Vertical Strategies : Drive company commerce vertical growth through innovative, data-driven marketing strategies. Oversee the execution and evolution of vertical-specific GTM strategies, ensuring alignment with business objectives and measurable results. Develop efficient processes for understanding the client landscape and identifying opportunities for vertical growth using TikTok advertising solutions. Leverage insights (seasonality, product trends, external trends) and lead the team in commissioning research to drive revenue growth. Foster strong collaboration between Vertical Strategists and key stakeholders (TT Shops team, Marketing Science, Data Science, Sales, Product, Global Industry Strategists). Monitor vertical strategy performance, using data and insights to identify improvements and guide optimization for client ad consumption and business goals. Marketing Campaigns : Lead a team to develop and execute scaled go-to-market (GTM) strategies for commerce advertising solutions, aligned with business objectives. Lead the team to craft integrated marketing plans (webinars, events, web, social, email, etc.), develop toolkits, joint strategies, and strategic value-add campaigns. Partner closely with Partnership Solutions and TikTok Shops sales, marketing and campaigns teams to maximize impact across commerce opportunities in joint strategies and campaigns. Own multi-quarter GTM delivery for key seasonal commerce moments (holidays, retail events), maximizing impact, alignment, and revenue. Lead the team to monitor campaign performance, analyze data, and report on key metrics and insights to inform strategic decisions and optimize future campaigns. Marketing Solutions : Define and deliver the Commerce Marketing Solutions roadmap on time and aligned with business needs, addressing evergreen, seasonal, and sub-vertical narratives. Lead a Content Marketing Solutions Manager to develop resources (creative solutions, playbooks, campaigns, content strategies, etc.) in partnership with the Marketing Campaigns team. Provide thought leadership and key narratives across Commerce industry events (e.g., TikTok World, SXSW). Collaborate with Product to define and amplify GTM narratives supporting horizontal SMB initiatives. Partner with Global Business Marketing and Global Business Solutions to launch ready-to-use joint narratives. Leverage insights from MarSci and internal teams to ensure narrative relevance and impact across seasons, verticals, and evergreen topics. Qualifications
Minimum Qualifications: Bachelor’s degree in Marketing, Business, or a related field. Experience managing and mentoring high-performing teams. Proven track record of success in driving advertising revenue growth, specifically within the commerce sector. Deep understanding of online and offline commerce ecosystems, including closed and open-loop models. Experience developing and executing GTM strategies. Excellent communication, presentation, and interpersonal skills. Able to travel to LA, Austin, NY and/or Seattle 1x or more per quarter to build cross-functional and immediate team relationships. Preferred Qualifications: Demonstrate leadership principles and ability to thrive in a fast-paced environment with multiple priorities. Strong performance management skills, setting high standards for your team while fostering a positive work environment. Proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations. Data-driven with a strong creative marketing sensibility and campaign expertise. Strong cross-functional collaboration to surface broader business drivers guiding long-term success. Hands-on approach with data, processes, and campaigns when needed. Experience with advertising platforms and technologies. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices worldwide. Why Join Us
Inspiring creativity is at the core of TikTok’s mission. We value curiosity, humility, impact, and a collaborative, "Always Day 1" mindset. We strive to do great things with great people and to grow together. Diversity & Inclusion
TikTok is committed to an inclusive space where employees are valued for their skills and perspectives. We celebrate diverse voices and strive to reflect the communities we reach. TikTok Accommodation
TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or other protected reasons. If you need assistance, please reach out to us at the provided accommodation contact. Job Information
The base salary range for this position in the selected city is $133,950 - $242,820 annually. Compensation may vary based on qualifications, skills, and location. Base pay may be eligible for bonuses, incentives, and restricted stock units. Benefits include medical, dental, vision, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The company reserves the right to modify benefits programs at any time.
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