Terumo Blood and Cell Technologies
Sr Manager of Marketing Global Product
Terumo Blood and Cell Technologies, Denver, Colorado, United States, 80285
Pay Range
This range is provided by Terumo Blood and Cell Technologies. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range: $160,000.00/yr - $200,900.00/yr
Additional compensation types: Annual Bonus
Job Summary The Senior Manager, Global Therapy Marketing is responsible for developing and executing marketing strategies across upstream strategy, market development, and downstream commercialization for a protocol therapy within the Apheresis Platform. This role will focus on opportunity identification, market assessments, evidence development, and commercial program execution to drive awareness, adoption and therapy expansion. The role requires a strong strategic mindset and the ability to translate market insights into actionable initiatives. They will work cross-functionally with business development, product management, digital transformation, medical affairs, clinical and regulatory, communications, training, commercial excellence and regional marketing and sales.
Essential Duties
Identify and evaluate new market opportunities and indication expansion through data-driven assessments
Conduct market sizing, competitive analysis, market assessments, and customer segmentation to support strategic decision-making
Develop business cases and strategic recommendations for new opportunities.
Collaborate with Product, Clinical, Market Access, and Medical Affairs teams to translate VOC insights into pipeline initiatives.
Work cross-functionally to build and maintain relationships with Key Opinion Leaders (KOLs) to gather insights and validate market opportunities.
Market Development & Evidence Generation
Develop and execute evidence strategies to expand adoption in novel disease areas.
Partner with clinical and Medical Affairs teams to generate and leverage new clinical evidence to support adoption.
Partner with reimbursement and market access teams to remove barriers to adoption.
Translate evidence, reimbursement, and policy initiatives into regional and customer‑facing initiatives.
Plan and influence global conference strategies to enhance visibility and credibility in the market.
Collaborate with regional marketing teams to develop localized adoption strategies and pilots.
Downstream Commercial Execution
Amplify evidence and own the messaging platform through development and refinement of product messaging, value propositions, and claims based on clinical and market insights.
Create and deploy marketing collateral, sales tools, and training materials to support regional field teams.
Partner with sales enablement, regional marketing, and training teams to drive accountability in commercial execution and alignment back to the business.
Develop and execute regional operating mechanisms and accountability metrics to align global strategies with local execution.
Monitor and analyze market and regional trends to inform future global commercial plans and provide a feedback loop for knowledge sharing.
Manage competitive intelligence opportunities and threats and build global/regional approaches to address needs.
Qualifications & Skills Education Bachelor’s degree in business administration, Management, Life‑Sciences or related field. MBA preferred.
Experience
10 years’ experience, preferably in marketing
Experience working in medical device, pharma, biotechnology or other closely regulated industry preferred
Strategic Thinking: Ability to synthesize multiple inputs, analyze complex situations & trends, and identify long‑term market opportunities and develop growth strategies.
Clinical & Commercial Acumen: Strong understanding of both clinical and commercial levers in medical device / life science marketing; ability to translate clinical information into business and customer lens.
Messaging & Positioning: Expertise in developing compelling, evidence‑based procedure messaging.
Cross‑functional leadership: Strong ability to work across business development, product marketing, medical affairs, clinical affairs, regulatory, communications, regional marketing, finance, and sales excellence to drive strategic alignment.
Data‑Driven Decision Making: Proven ability to use market intelligence and performance metrics to optimize strategies and develop perspective and outlook in new markets.
Executional Excellence: Focus on translating initiative into concrete actions and ability to operate in diverse regional markets.
Physical Requirements Typical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Engineering
Industry Medical Equipment Manufacturing
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Base pay range: $160,000.00/yr - $200,900.00/yr
Additional compensation types: Annual Bonus
Job Summary The Senior Manager, Global Therapy Marketing is responsible for developing and executing marketing strategies across upstream strategy, market development, and downstream commercialization for a protocol therapy within the Apheresis Platform. This role will focus on opportunity identification, market assessments, evidence development, and commercial program execution to drive awareness, adoption and therapy expansion. The role requires a strong strategic mindset and the ability to translate market insights into actionable initiatives. They will work cross-functionally with business development, product management, digital transformation, medical affairs, clinical and regulatory, communications, training, commercial excellence and regional marketing and sales.
Essential Duties
Identify and evaluate new market opportunities and indication expansion through data-driven assessments
Conduct market sizing, competitive analysis, market assessments, and customer segmentation to support strategic decision-making
Develop business cases and strategic recommendations for new opportunities.
Collaborate with Product, Clinical, Market Access, and Medical Affairs teams to translate VOC insights into pipeline initiatives.
Work cross-functionally to build and maintain relationships with Key Opinion Leaders (KOLs) to gather insights and validate market opportunities.
Market Development & Evidence Generation
Develop and execute evidence strategies to expand adoption in novel disease areas.
Partner with clinical and Medical Affairs teams to generate and leverage new clinical evidence to support adoption.
Partner with reimbursement and market access teams to remove barriers to adoption.
Translate evidence, reimbursement, and policy initiatives into regional and customer‑facing initiatives.
Plan and influence global conference strategies to enhance visibility and credibility in the market.
Collaborate with regional marketing teams to develop localized adoption strategies and pilots.
Downstream Commercial Execution
Amplify evidence and own the messaging platform through development and refinement of product messaging, value propositions, and claims based on clinical and market insights.
Create and deploy marketing collateral, sales tools, and training materials to support regional field teams.
Partner with sales enablement, regional marketing, and training teams to drive accountability in commercial execution and alignment back to the business.
Develop and execute regional operating mechanisms and accountability metrics to align global strategies with local execution.
Monitor and analyze market and regional trends to inform future global commercial plans and provide a feedback loop for knowledge sharing.
Manage competitive intelligence opportunities and threats and build global/regional approaches to address needs.
Qualifications & Skills Education Bachelor’s degree in business administration, Management, Life‑Sciences or related field. MBA preferred.
Experience
10 years’ experience, preferably in marketing
Experience working in medical device, pharma, biotechnology or other closely regulated industry preferred
Strategic Thinking: Ability to synthesize multiple inputs, analyze complex situations & trends, and identify long‑term market opportunities and develop growth strategies.
Clinical & Commercial Acumen: Strong understanding of both clinical and commercial levers in medical device / life science marketing; ability to translate clinical information into business and customer lens.
Messaging & Positioning: Expertise in developing compelling, evidence‑based procedure messaging.
Cross‑functional leadership: Strong ability to work across business development, product marketing, medical affairs, clinical affairs, regulatory, communications, regional marketing, finance, and sales excellence to drive strategic alignment.
Data‑Driven Decision Making: Proven ability to use market intelligence and performance metrics to optimize strategies and develop perspective and outlook in new markets.
Executional Excellence: Focus on translating initiative into concrete actions and ability to operate in diverse regional markets.
Physical Requirements Typical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Engineering
Industry Medical Equipment Manufacturing
#J-18808-Ljbffr