Terumo Blood and Cell Technologies
Sr Mgr Marketing Global Product
Terumo Blood and Cell Technologies, Lakewood, Colorado, United States
Senior Manager, Global Therapy Marketing
Location: Lakewood, Colorado (Hybrid – 3 days/week onsite)
Job Summary The Senior Manager, Global Therapy Marketing is responsible for developing and executing marketing strategies across upstream strategy, market development, and downstream commercialization for a protocol therapy within the Apheresis Platform. This role will focus on opportunity identification, market assessments, evidence development, and commercial program execution to drive awareness, adoption and therapy expansion. The role requires a strong strategic mindset and the ability to translate market insights into actionable initiatives.
Responsibilities
Upstream Strategy & Indication Expansion
Identify and evaluate new market opportunities and indication expansion through data‑driven assessments
Conduct market sizing, competitive analysis, market assessments, and customer segmentation to support strategic decision‑making
Develop business cases and strategic recommendations for new opportunities
Collaborate with Product, Clinical, Market Access, and Medical Affairs teams to translate VOC insights into pipeline initiatives
Build and maintain relationships with Key Opinion Leaders (KOLs) to gather insights and validate market opportunities
Market Development & Evidence Generation
Develop and execute evidence strategies to expand adoption in novel disease areas
Partner with clinical and Medical Affairs teams to generate and leverage new clinical evidence to support adoption
Partner with reimbursement and market access teams to remove barriers to adoption
Translate evidence, reimbursement, and policy initiatives into regional and customer‑facing initiatives
Plan and influence global conference strategies to enhance visibility and credibility in the market
Collaborate with regional marketing teams to develop localized adoption strategies and pilots
Downstream Commercial Execution
Amplify evidence and own the messaging platform through development and refinement of product messaging, value propositions, and claims based on clinical and market insights
Create and deploy marketing collateral, sales tools, and training materials to support regional field teams
Partner with sales enablement, regional marketing, and training teams to drive accountability in commercial execution and alignment back to the business
Develop and execute regional operating mechanisms and accountability metrics to align global strategies with local execution
Monitor and analyze market and regional trends to inform future global commercial plans and provide feedback loop for knowledge sharing
Manage competitive intelligence opportunities and threats and build global/regional approaches to address needs
Qualifications & Skills Education Bachelor’s degree in business administration, management, life sciences or related field. MBA preferred.
Experience
10 years’ experience, preferably in marketing
Experience working in medical device, pharma, biotechnology or other closely regulated industry preferred
Strategic Thinking: Ability to synthesize multiple inputs, analyze complex situations & trends, and identify long‑term market opportunities and develop growth strategies
Clinical & Commercial Acumen: Strong understanding of both clinical and commercial levers in medical device / life science marketing; ability to translate clinical information into business and customer lens
Messaging & Positioning: Expertise in developing compelling, evidence‑based procedure messaging
Cross‑functional leadership: Strong ability to work across business development, product marketing, medical affairs, clinical affairs, regulatory, communications, regional marketing, finance, and sales excellence to drive strategic alignment
Data‑Driven Decision Making: Proven ability to use market intelligence and performance metrics to optimize strategies and develop perspective and outlook in new markets
Executional Excellence: Focus on translating initiative into concrete actions and ability to operate in diverse regional markets
Or an equivalent competency level acquired through a variation of these qualifications may be considered
Physical Requirements Typical office environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Additional Physical Requirements Travel >25% required
Benefits
Competitive total reward offerings that consist of compensation, benefits, recognition, and a wealth of well‑being, work‑life and recognition programs
Multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and more
401(k) plan with a matching contribution; vacation and sick time programs for associates
Travel opportunities and a global footprint enable service in more than 130 countries
Equal Opportunity Employer We are proud to be an Equal Opportunity “Affirmative Action Employer.” All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.
Target Pay Range Target Pay Range: $160,700.00 to $200,900.00 Target Bonus on Base: 20.0%
#J-18808-Ljbffr
Job Summary The Senior Manager, Global Therapy Marketing is responsible for developing and executing marketing strategies across upstream strategy, market development, and downstream commercialization for a protocol therapy within the Apheresis Platform. This role will focus on opportunity identification, market assessments, evidence development, and commercial program execution to drive awareness, adoption and therapy expansion. The role requires a strong strategic mindset and the ability to translate market insights into actionable initiatives.
Responsibilities
Upstream Strategy & Indication Expansion
Identify and evaluate new market opportunities and indication expansion through data‑driven assessments
Conduct market sizing, competitive analysis, market assessments, and customer segmentation to support strategic decision‑making
Develop business cases and strategic recommendations for new opportunities
Collaborate with Product, Clinical, Market Access, and Medical Affairs teams to translate VOC insights into pipeline initiatives
Build and maintain relationships with Key Opinion Leaders (KOLs) to gather insights and validate market opportunities
Market Development & Evidence Generation
Develop and execute evidence strategies to expand adoption in novel disease areas
Partner with clinical and Medical Affairs teams to generate and leverage new clinical evidence to support adoption
Partner with reimbursement and market access teams to remove barriers to adoption
Translate evidence, reimbursement, and policy initiatives into regional and customer‑facing initiatives
Plan and influence global conference strategies to enhance visibility and credibility in the market
Collaborate with regional marketing teams to develop localized adoption strategies and pilots
Downstream Commercial Execution
Amplify evidence and own the messaging platform through development and refinement of product messaging, value propositions, and claims based on clinical and market insights
Create and deploy marketing collateral, sales tools, and training materials to support regional field teams
Partner with sales enablement, regional marketing, and training teams to drive accountability in commercial execution and alignment back to the business
Develop and execute regional operating mechanisms and accountability metrics to align global strategies with local execution
Monitor and analyze market and regional trends to inform future global commercial plans and provide feedback loop for knowledge sharing
Manage competitive intelligence opportunities and threats and build global/regional approaches to address needs
Qualifications & Skills Education Bachelor’s degree in business administration, management, life sciences or related field. MBA preferred.
Experience
10 years’ experience, preferably in marketing
Experience working in medical device, pharma, biotechnology or other closely regulated industry preferred
Strategic Thinking: Ability to synthesize multiple inputs, analyze complex situations & trends, and identify long‑term market opportunities and develop growth strategies
Clinical & Commercial Acumen: Strong understanding of both clinical and commercial levers in medical device / life science marketing; ability to translate clinical information into business and customer lens
Messaging & Positioning: Expertise in developing compelling, evidence‑based procedure messaging
Cross‑functional leadership: Strong ability to work across business development, product marketing, medical affairs, clinical affairs, regulatory, communications, regional marketing, finance, and sales excellence to drive strategic alignment
Data‑Driven Decision Making: Proven ability to use market intelligence and performance metrics to optimize strategies and develop perspective and outlook in new markets
Executional Excellence: Focus on translating initiative into concrete actions and ability to operate in diverse regional markets
Or an equivalent competency level acquired through a variation of these qualifications may be considered
Physical Requirements Typical office environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Additional Physical Requirements Travel >25% required
Benefits
Competitive total reward offerings that consist of compensation, benefits, recognition, and a wealth of well‑being, work‑life and recognition programs
Multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and more
401(k) plan with a matching contribution; vacation and sick time programs for associates
Travel opportunities and a global footprint enable service in more than 130 countries
Equal Opportunity Employer We are proud to be an Equal Opportunity “Affirmative Action Employer.” All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.
Target Pay Range Target Pay Range: $160,700.00 to $200,900.00 Target Bonus on Base: 20.0%
#J-18808-Ljbffr