Terumo BCT
Job Summary
Senior Manager, Global Therapy Marketing — Location: Lakewood, Colorado (Hybrid – 3 days/week onsite). JOB SUMMARY: The Senior Manager, Global Therapy Marketing is responsible for developing and executing marketing strategies across upstream strategy, market development, and downstream commercialization for a protocol therapy within the Apheresis Platform. This role focuses on opportunity identification, market assessments, evidence development, and commercial program execution to drive awareness, adoption and therapy expansion. The role requires a strong strategic mindset and the ability to translate market insights into actionable initiatives. They will work cross-functionally with business development, product management, digital transformation, medical affairs, clinical and regulatory, communications, training, commercial excellence and regional marketing and sales. Essential Duties
Upstream Strategy & Indication Expansion Identify and evaluate new market opportunities and indication expansion through data-driven assessments Conduct market sizing, competitive analysis, market assessments, and customer segmentation to support strategic decision-making Develop business cases and strategic recommendations for new opportunities Collaborate with Product, Clinical, Market Access, and Medical Affairs teams to translate VOC insights into pipeline initiatives Work cross-functionally to build and maintain relationships with Key Opinion Leaders (KOLs) to gather insights and validate market opportunities Market Development & Evidence Generation Develop and execute evidence strategies to expand adoption in novel disease areas Partner with clinical and Medical Affairs teams to generate and leverage new clinical evidence to support adoption Partner with reimbursement and market access teams to remove barriers to adoption Translate evidence, reimbursement, and policy initiatives into regional and customer facing initiatives Plan and influence global conference strategies to enhance visibility and credibility in the market Collaborate with regional marketing teams to develop localized adoption strategies and pilots Downstream Commercial Execution Amplify evidence and own the messaging platform through development and refinement of product messaging, value propositions, and claims based on clinical and market insights Create and deploy marketing collateral, sales tools, and training materials to support regional field teams Partner with sales enablement, regional marketing, and training teams to drive accountability in commercial execution and alignment back to the business Develop and execute regional operating mechanisms and accountability metrics to align global strategies with local execution Monitor and analyze market and regional trends to inform future global commercial plans and provide feedback loop for knowledge sharing Manage competitive intelligence opportunities and threats and build global/regional approaches to address needs Qualifications & Skills
Education
Bachelor’s degree in business administration, Management, Life-Sciences or related field. MBA preferred. 10 years’ experience, preferably in marketing Experience working in medical device, pharma, biotechnology or other closely regulated industry preferred Strategic Thinking: Ability to synthesize multiple inputs, analyze complex situations & trends, and identify long-term market opportunities and develop growth strategies. Clinical & Commercial Acumen: Strong understanding of both clinical and commercial levers in medical device / life science marketing; ability to translate clinical information into business and customer lens. Messaging & Positioning: Expertise in developing compelling, evidence-based procedure messaging. Cross-functional leadership: Strong ability to work across business development, product marketing, medical affairs, clinical affairs, regulatory, communications, regional marketing, finance, and sales excellence to drive strategic alignment. Data-Driven Decision Making: Proven ability to use market intelligence and performance metrics to optimize strategies and develop perspective and outlook in new markets. Executional Excellence: Focus on translating initiative into concrete actions and ability to operate in diverse regional markets Or an equivalent competency level acquired through a variation of these qualifications may be considered. Physical & Travel Requirements
Travel: 25% required ADDITIONAL PHYSICAL REQUIREMENTS: Typical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Target Pay Range: $160,700.00 to $200,900.00 – Salary to be determined by education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Target Bonus on Base: 20.0% Benefits & About Terumo
At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, and well-being programs. Benefits include multiple group medical, dental and vision plans, wellness programs, life insurance and disability coverages, voluntary programs, a 401(k) plan with matching, and vacation and sick time. Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921. We employ nearly 7,000 associates globally, with headquarters in Lakewood, CO, U.S., and regional offices in Brussels, Buenos Aires, Singapore and Tokyo. We manufacture devices and solutions in facilities worldwide to serve customers in more than 130 countries. EEO Statement: We are proud to be an Equal Opportunity Affirmative Action Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, national origin or ancestry, citizenship status, age, disability, or military status. Terumo is committed to a safe, drug-free workplace with pre-employment substance abuse testing and background verification.
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Senior Manager, Global Therapy Marketing — Location: Lakewood, Colorado (Hybrid – 3 days/week onsite). JOB SUMMARY: The Senior Manager, Global Therapy Marketing is responsible for developing and executing marketing strategies across upstream strategy, market development, and downstream commercialization for a protocol therapy within the Apheresis Platform. This role focuses on opportunity identification, market assessments, evidence development, and commercial program execution to drive awareness, adoption and therapy expansion. The role requires a strong strategic mindset and the ability to translate market insights into actionable initiatives. They will work cross-functionally with business development, product management, digital transformation, medical affairs, clinical and regulatory, communications, training, commercial excellence and regional marketing and sales. Essential Duties
Upstream Strategy & Indication Expansion Identify and evaluate new market opportunities and indication expansion through data-driven assessments Conduct market sizing, competitive analysis, market assessments, and customer segmentation to support strategic decision-making Develop business cases and strategic recommendations for new opportunities Collaborate with Product, Clinical, Market Access, and Medical Affairs teams to translate VOC insights into pipeline initiatives Work cross-functionally to build and maintain relationships with Key Opinion Leaders (KOLs) to gather insights and validate market opportunities Market Development & Evidence Generation Develop and execute evidence strategies to expand adoption in novel disease areas Partner with clinical and Medical Affairs teams to generate and leverage new clinical evidence to support adoption Partner with reimbursement and market access teams to remove barriers to adoption Translate evidence, reimbursement, and policy initiatives into regional and customer facing initiatives Plan and influence global conference strategies to enhance visibility and credibility in the market Collaborate with regional marketing teams to develop localized adoption strategies and pilots Downstream Commercial Execution Amplify evidence and own the messaging platform through development and refinement of product messaging, value propositions, and claims based on clinical and market insights Create and deploy marketing collateral, sales tools, and training materials to support regional field teams Partner with sales enablement, regional marketing, and training teams to drive accountability in commercial execution and alignment back to the business Develop and execute regional operating mechanisms and accountability metrics to align global strategies with local execution Monitor and analyze market and regional trends to inform future global commercial plans and provide feedback loop for knowledge sharing Manage competitive intelligence opportunities and threats and build global/regional approaches to address needs Qualifications & Skills
Education
Bachelor’s degree in business administration, Management, Life-Sciences or related field. MBA preferred. 10 years’ experience, preferably in marketing Experience working in medical device, pharma, biotechnology or other closely regulated industry preferred Strategic Thinking: Ability to synthesize multiple inputs, analyze complex situations & trends, and identify long-term market opportunities and develop growth strategies. Clinical & Commercial Acumen: Strong understanding of both clinical and commercial levers in medical device / life science marketing; ability to translate clinical information into business and customer lens. Messaging & Positioning: Expertise in developing compelling, evidence-based procedure messaging. Cross-functional leadership: Strong ability to work across business development, product marketing, medical affairs, clinical affairs, regulatory, communications, regional marketing, finance, and sales excellence to drive strategic alignment. Data-Driven Decision Making: Proven ability to use market intelligence and performance metrics to optimize strategies and develop perspective and outlook in new markets. Executional Excellence: Focus on translating initiative into concrete actions and ability to operate in diverse regional markets Or an equivalent competency level acquired through a variation of these qualifications may be considered. Physical & Travel Requirements
Travel: 25% required ADDITIONAL PHYSICAL REQUIREMENTS: Typical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Target Pay Range: $160,700.00 to $200,900.00 – Salary to be determined by education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Target Bonus on Base: 20.0% Benefits & About Terumo
At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, and well-being programs. Benefits include multiple group medical, dental and vision plans, wellness programs, life insurance and disability coverages, voluntary programs, a 401(k) plan with matching, and vacation and sick time. Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921. We employ nearly 7,000 associates globally, with headquarters in Lakewood, CO, U.S., and regional offices in Brussels, Buenos Aires, Singapore and Tokyo. We manufacture devices and solutions in facilities worldwide to serve customers in more than 130 countries. EEO Statement: We are proud to be an Equal Opportunity Affirmative Action Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, national origin or ancestry, citizenship status, age, disability, or military status. Terumo is committed to a safe, drug-free workplace with pre-employment substance abuse testing and background verification.
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